Gambling in the USA
NeoPollard Interactive Congratulates Virginia Lottery on Successful iLottery Launch
Expanded partnership between NPi and the Virginia Lottery introduces full iLottery program to Virginia Lottery players
NeoPollard Interactive LLC is proud to celebrate the Virginia Lottery’s successful launch of its comprehensive iLottery program on July 1, 2020. Through a five-year contract extension to October 2026, with an option for renewal to 2031, NPi is honored to strengthen its longstanding partnership with the Virginia Lottery to enhance its existing eSubscriptions solution to include single-ticket, same-day purchases of draw-based games and a compelling portfolio of NPi’s industry-leading eInstant games at launch.
NPi first partnered with the Virginia Lottery to provide an enhanced eSubscriptions solution and related services in 2016, following a competitive procurement process. Since then, the Virginia Lottery has been leveraging NPi’s NeoSphere iLottery platform and NeoDraw Central Gaming System to enable an end-to-end digital experience for players to purchase subscriptions online for Mega Millions, Powerball, and Cash4Life games. The eSubscriptions solution has grown significantly since launching in 2016, slated to generate $18 million this fiscal year, an increase of approximately 27% over fiscal year 2019.
With the introduction of a portfolio of the best performing eInstant games in North America, and the ability for players to purchase single tickets of their favorite draw-based games, the Virginia Lottery is just the sixth lottery in the U.S. to offer the capability for players to purchase a full suite of lottery games online. The timing of today’s launch is significant in that the legislation enabling online lottery sales comes into effect as of July 1, 2020. The Virginia Lottery team was steadfast in their commitment to delivering iLottery on this date to maximize funds raised for K-12 public schools.
“The collaboration between the Virginia Lottery and NPi teams demonstrates a shared commitment to bring a top quality online lottery option to Virginians,” said Virginia Lottery Executive Director Kevin Hall. “We are excited that our customers now can access our games wherever they are and whenever they want. By modernizing the way we deliver our products, we provide the convenience consumers have come to expect and also strengthen our ability to continue generating millions of dollars for Virginia’s K-12 public schools.”
“NPi is honored to celebrate with the Virginia Lottery team who worked tirelessly to ensure a successful launch of its iLottery offering today – the first day authorized by the legislature,” said Liz Siver, General Manager, NeoPollard Interactive. “This exciting day is the culmination of the Virginia Lottery’s careful attention to every fine detail of its program planning, strategy, and goals to ensure it will delight players and maximize funds in support of public education. We are grateful to our partners in Virginia for entrusting the success of its iLottery offering to NPi!”
The contract extension provides for an additional term of NPi’s iLottery managed services, including player experience services, such as NPi’s 24/7 Customer Support Center, and revenue-generating services such as game content and development as provided by NPi’s in-house Game Studio. The launch of the Virginia Lottery’s comprehensive iLottery program stands as a testament to NPi’s stature as the trusted provider of the most profitable iLottery programs.
SOURCE: NeoPollard Interactive
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Daniel Lechner
Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella
White Hat Studios, a dedicated US iGaming market supplier, has unveiled Amplify Suite, a comprehensive engagement ecosystem designed to deliver operators flexibility, creative autonomy, and measurable commercial impact.
Amplify consolidates the provider’s promotional tools and proprietary content into a fully connected, scalable framework, equipping operators with a diverse range of performance-enhancing solutions engineered to maximise growth across regulated US markets.
Built on an API-first foundation, the suite incorporates White Hat Studios’ Engage promotional engine, comprised of tools such as Win Spins, Super Mode, and Triggers, alongside its award-winning Progressive Jackpot networks. This services an increasing demand for advanced gamification tools, enabling operators to stimulate user activity and drive sustained engagement.
These promotional tools are complemented by the studio’s first-class content portfolio. With a track record of creating custom products for tier-one operators, Amplify Bespoke will build on this momentum to deliver bespoke slots that support deeper brand integration and exclusive IP ownership.
Amplify Franchises transforms standalone hits into enduring game families, exemplified by the US-renowned 7s Fire Blitz
series. By leveraging player familiarity and brand loyalty, franchises consistently drive momentum upon launch and can reignite traction across a game brand.
The suite is further strengthened by Amplify Omni, enabled through the studio’s landmark distribution agreement with Gaming Arts. The partnership facilitates the conversion and distribution of White Hat Studios content across US land-based casinos, while also supporting the transition of land-based titles into regulated online markets for the first time.
This powerful two-way content pipeline enhances the ecosystem, allowing US brands to engage and convert players seamlessly between casino floors and digital platforms.
The launch of Amplify represents a significant milestone in White Hat Studios’ strategic evolution, connecting its full product portfolio within a single, unified framework. Custom-built for US markets, the suite is set to redefine how operators engage their audiences and elevate commercial performance.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
The post Studio combines engagement tools with bespoke, franchise and omnichannel content under single umbrella appeared first on Americas iGaming & Sports Betting News.
Gambling
White Hat Studios launches all-in-one engagement ecosystem Amplify Suite
White Hat Studios, a specialist provider for the regulated US iGaming market, has introduced Amplify Suite, a fully integrated engagement ecosystem built to give operators greater flexibility, creative control, and measurable commercial results.
Amplify brings together the company’s promotional tools and proprietary content into a single, scalable framework, offering a broad set of performance-driven solutions designed to accelerate growth across US markets.
Built on an API-first architecture, the suite incorporates White Hat Studios’ Engage promotional engine, featuring tools such as Win Spins, Super Mode, and Triggers, alongside its established Progressive Jackpot networks. The combined offering addresses rising demand for advanced gamification, enabling operators to boost player activity and sustain long-term engagement.
These capabilities are supported by the studio’s premium content portfolio. Known for delivering tailored products for tier-one operators, the new Amplify Bespoke arm expands this approach, offering custom slot development that allows for deeper brand integration and exclusive IP ownership.
Meanwhile, Amplify Franchises is designed to turn successful standalone titles into long-term game families. A key example is the popular 7s Fire Blitz
series, which demonstrates how familiar branding and player loyalty can drive strong launch performance and ongoing engagement across a franchise.
The ecosystem is further enhanced by Amplify Omni, powered through a landmark distribution agreement with Gaming Arts. This partnership enables the distribution of White Hat Studios’ content across US land-based casinos, while also facilitating the transition of land-based titles into regulated online environments for the first time.
By enabling this two-way content flow, Amplify strengthens connections between retail and digital channels, helping operators engage players seamlessly across both spaces.
The launch marks a major step in White Hat Studios’ strategic development, unifying its entire product portfolio within a single ecosystem tailored specifically for the US market.
Daniel Lechner, SVP of Sales and Marketing at White Hat Studios, said: “Amplify will serve as the promotional and engagement backbone of White Hat Studios. Bringing our diverse offering under one cohesive ecosystem, the suite is optimised to deliver tangible impact across the entire player journey.
“By combining configurable engagement tools with premium, high-performing content, Amplify empowers US operators to differentiate and scale within competitive environments.”
The post White Hat Studios launches all-in-one engagement ecosystem Amplify Suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino floor
Zitro Announces the U.S. Rollout of FANTASY Cabinet
Zitro has announced the U.S. rollout of FANTASY, its latest slot cabinet, following an outstanding early reception across multiple states. Since its debut, FANTASY has resonated with players and operators alike, quickly positioning itself as one of the standout new cabinets on casino floors nationwide.
The cabinet launched its U.S. journey in Minnesota before expanding into Michigan, California, Arizona, New Mexico, and North Carolina, and the story has been consistent across all six states. Strong player engagement, positive operator feedback, and consistent floor performance have followed FANTASY everywhere it has gone.
FANTASY’s strong performance reflects the depth of the experience it delivers. Zitro developed world-class content specifically for this cabinet, including stunning animations, exceptional graphics, and a rich multimedia experience that connects with today’s players. An individual game color lighting system gives each title a distinct identity on the casino floor, and every title was developed exclusively for this form factor. The result is a complete entertainment experience that goes well beyond the cabinet itself.
“We always knew FANTASY was something special, but the response we’ve seen across different casino properties has exceeded our most optimistic expectations. Players are genuinely connecting with this cabinet, operators are seeing the results on their floors, and we believe this is just the beginning of a defining journey for FANTASY in the US,” said Derik Mooberry, CEO of Zitro USA.
The post Zitro Announces the U.S. Rollout of FANTASY Cabinet appeared first on Americas iGaming & Sports Betting News.
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