Gambling in the USA
NeoPollard Interactive Congratulates Virginia Lottery on Successful iLottery Launch
Expanded partnership between NPi and the Virginia Lottery introduces full iLottery program to Virginia Lottery players
NeoPollard Interactive LLC is proud to celebrate the Virginia Lottery’s successful launch of its comprehensive iLottery program on July 1, 2020. Through a five-year contract extension to October 2026, with an option for renewal to 2031, NPi is honored to strengthen its longstanding partnership with the Virginia Lottery to enhance its existing eSubscriptions solution to include single-ticket, same-day purchases of draw-based games and a compelling portfolio of NPi’s industry-leading eInstant games at launch.
NPi first partnered with the Virginia Lottery to provide an enhanced eSubscriptions solution and related services in 2016, following a competitive procurement process. Since then, the Virginia Lottery has been leveraging NPi’s NeoSphere iLottery platform and NeoDraw Central Gaming System to enable an end-to-end digital experience for players to purchase subscriptions online for Mega Millions, Powerball, and Cash4Life games. The eSubscriptions solution has grown significantly since launching in 2016, slated to generate $18 million this fiscal year, an increase of approximately 27% over fiscal year 2019.
With the introduction of a portfolio of the best performing eInstant games in North America, and the ability for players to purchase single tickets of their favorite draw-based games, the Virginia Lottery is just the sixth lottery in the U.S. to offer the capability for players to purchase a full suite of lottery games online. The timing of today’s launch is significant in that the legislation enabling online lottery sales comes into effect as of July 1, 2020. The Virginia Lottery team was steadfast in their commitment to delivering iLottery on this date to maximize funds raised for K-12 public schools.
“The collaboration between the Virginia Lottery and NPi teams demonstrates a shared commitment to bring a top quality online lottery option to Virginians,” said Virginia Lottery Executive Director Kevin Hall. “We are excited that our customers now can access our games wherever they are and whenever they want. By modernizing the way we deliver our products, we provide the convenience consumers have come to expect and also strengthen our ability to continue generating millions of dollars for Virginia’s K-12 public schools.”
“NPi is honored to celebrate with the Virginia Lottery team who worked tirelessly to ensure a successful launch of its iLottery offering today – the first day authorized by the legislature,” said Liz Siver, General Manager, NeoPollard Interactive. “This exciting day is the culmination of the Virginia Lottery’s careful attention to every fine detail of its program planning, strategy, and goals to ensure it will delight players and maximize funds in support of public education. We are grateful to our partners in Virginia for entrusting the success of its iLottery offering to NPi!”
The contract extension provides for an additional term of NPi’s iLottery managed services, including player experience services, such as NPi’s 24/7 Customer Support Center, and revenue-generating services such as game content and development as provided by NPi’s in-house Game Studio. The launch of the Virginia Lottery’s comprehensive iLottery program stands as a testament to NPi’s stature as the trusted provider of the most profitable iLottery programs.
SOURCE: NeoPollard Interactive
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Delaware North, a global hospitality and entertainment company with a portfolio of casinos and other gaming venues, announced the launch of Ember Casino in New Jersey, marking the first phase of a broader rebrand of the company’s gaming business under a unified brand identity.
The New Jersey debut represents the first step in this transformation as Delaware North transitions its existing digital gaming operations from the Betly brand to Ember across current and future markets. Additional brand integrations and market expansions are planned throughout the year as Ember becomes the unified identity for the company’s gaming portfolio.
“Ember represents the next chapter for our gaming business. We are building a connected platform that integrates our digital and brick-and-mortar expertise, creating a seamless experience for players while positioning us for long-term growth in highly competitive regulated markets,” said Jason Gregorec, president of gaming for Delaware North.
New Jersey, one of the nation’s most established and competitive iGaming markets, serves as the launchpad for Ember’s broader rollout strategy. In 2025, online casinos in the state generated nearly $2.9 billion in gross gaming revenue, reflecting continued growth in internet gaming. The performance underscores the scale and opportunity within the sector as Ember enters the market.
As part of the launch, Ember is introducing a Play to Earn promotion designed to reward early player engagement. Players who register and participate will have the opportunity to earn entries for a chance to win a Toyota GR86, a Ford Mustang or a Ford Bronco, with a series of vehicle giveaways planned during the platform’s initial launch period. The promotion introduces players to the new Ember experience while reinforcing the brand’s focus on engagement and value.
Ember Casino is powered by leading online gaming platform and services provider Playtech. The platform features Playtech’s responsible gaming solutions, including BetBuddy, along with a diverse portfolio of content that includes slots and live dealer games, supported by high-quality streaming and real-time gameplay designed to deliver an engaging and reliable player experience.
In recent months, Delaware North has expanded relationships with leading online gaming content providers, including IGT, White Hat Studios, and Light and Wonder, leveraging those partnerships to support the Ember launch in New Jersey and future markets. The company also works with Vegas Kings for platform design and AquireBet for user acquisition and experience optimization.
“Our mission has always been to deliver exceptional experiences. These partnerships are fueling our expansion in the digital gaming space with the same level of precision, personalization and innovation our players have come to expect,” said Lee Terfloth, chief interactive gaming officer for Delaware North.
Delaware North’s broader gaming portfolio includes properties across seven states and Australia, including the superregional Southland Casino Hotel in Arkansas. The company also serves as developer and gaming and hospitality consultant for the Catawba Nation’s $1 billion casino resort project in North Carolina.
The launch of Ember Casino in New Jersey positions Delaware North for sustained growth in digital gaming, uniting its hospitality legacy with a modern, scalable online platform built for expansion across regulated markets.
The post Ember Ignites Delaware North’s Next Chapter in Digital Gaming with New Jersey Launch appeared first on Americas iGaming & Sports Betting News.
SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.
The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.
Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.
Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.
Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”
The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.
The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.
The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.
Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.
The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.
The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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