Casumo and BlueRibbon Software team up – taking gamification to the next level

Award-winning online casino and sportsbook, Casumo, partners with industry innovator and B2B marketing platform provider, BlueRibbon Software.

The strategic alliance is set to enhance Casumo’s offering as it expands its ability to include a new level of excitement during game play. Not only will this move maximize user immersion, but it will also strengthen consumer longevity, solidifying the operator’s competitive edge in providing bespoke player experiences.

Together with BlueRibbon, Casumo now has the ability to leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for its players. Thus, enabling the company to further differentiate its offering, while remaining compliant across regulated markets.

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As an independent marketing platform, BlueRibbon supplies powerful and uniquely customizable tools, packaged in a seamless overlay, to increase user engagement and cultivate sustainable loyalty enabling operators to unleash the full potential of jackpots to deliver a superior player experience while driving growth.

“Partnering with BlueRibbon allows Casumo to further enrich and diversify its product,” says Jacqui Gatt, Director of Gaming at Casumo. “We look forward to having the flexibility to build custom in-house jackpots that will integrate within our unique gamification layer, as well as our Reel Races tournaments, delivering a more robust, immersive experience for players.”

“Priding ourselves as industry disruptors, this strategic move for both ourselves and Casumo reinforces our shared passion for revolutionary gamification tools and enhanced customer engagement. Entering into such an esteemed partnership is testament to the strength of our capabilities as we endeavor to deliver on our promise of providing unique user experiences and content agnostic gaming solutions of the highest level.” said Amir Askarov, co-founder, and CEO of BlueRibbon Software.