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Evolution Launches Crazy Time, Its Most Entertaining and Bonus-packed Game Ever!
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Evolution Gaming, leading provider of Live Casino solutions, has today launched its latest exclusive game, Crazy Time. This multi-layered, bonus- and multiplier-packed game was first showcased as Evolution’s headliner at ICE 2020 and is the newest addition to the company’s fast-growing game shows category.
Crazy Time is an exciting, all-new development based on Evolution’s successful Dream Catcher money wheel concept but offering four action-packed bonus games — more than Evolution has ever included in a single game. The centrepiece of the game is a spinning money wheel featuring four bonus bet spots — Cash Hunt, Coin Flip, Pachinko and Crazy Time — that take players off into the bonus rounds.
Crazy Time has taken a year to develop and it is the most expensive game that Evolution has ever produced. The pre-launch test period of the game showed high interest from players, which we hope will continue as we now bring it to a wider audience.
According to Evolution, the unique Crazy Time gameplay keeps players entertained with a crazily varied mix of action, entertainment, betting opportunities and a succession of potential multiplier wins. These elements make the game so entertaining that it captures the audience in the same way a TV game show would with the added excitement of being able to participate in the action. What also sets the game apart is the integration of multiple cutting-edge technologies in one game, including Random Number Generator (RNG) multipliers, augmented reality, slots-style and video-gaming elements, all of which, Evolution feels, will make the game appeal to a wide and varied audience.
Todd Haushalter, Evolution’s Chief Product Officer, said: “The goal was to make a game that is so entertaining that people would enjoy just watching it as they would a game show on television. To achieve this, we knew we needed lots of variety and to make the players the contestants on the show. The variety comes in the form of copious bonus rounds that bring the players into different side games, all of which are distinctively different and entertaining in their own right. We know this game will appeal to slot players and we wanted to really entertain them, and to do that we packed each game round with lots of action, also making it longer than a typical slot-round. We feel players get great entertainment value with each bet in this game.”
Haushalter added: “I am so proud of the hundreds of people who worked on Crazy Time. This is some of the best work Evolution has ever done and I honestly believe it is the most fun casino game ever made. It highlights a paradigm shift for Evolution: this game will appeal to audiences far and wide, from slot players to sports bettors and everyone in between. There is truly nothing like it.”
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Boomerang Partners
Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards itâs competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards â Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards â Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards â EMEA 2026:
- Affiliate Program of the Year
Whatâs next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerangâs successes and recognize the contribution the company makes to the industryâs development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- âUnique Gaming Company of the Yearâ at the International Gaming Awards 2025
- âSocial Media Campaign of the Yearâ at the SBC Awards 2025
- âRising Star in Sports Bettingâ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? â Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards â a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agencyâs client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards itâs competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
Whatâs next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerangâs successes and recognize the contribution the company makes to the industryâs development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- âUnique Gaming Company of the Yearâ at the International Gaming Awards 2025
- âSocial Media Campaign of the Yearâ at the SBC Awards 2025
- âRising Star in Sports Bettingâ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards â a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agencyâs client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Fernando Di Carlo CEO of Yellow Elephant Studios
SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
The partnership brings together SCCGâs expansive global operator network with YESâs rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.
A Studio Built for the Next Generation of Gaming
Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.
âOur mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,â said Fernando Di Carlo, CEO of Yellow Elephant Studios. âAs the industry evolves, players expect moreâmore interaction, more personality, more ways to win. Weâre building the next generation of games for that audience, and SCCGâs global footprint will help us scale that vision faster than ever.â
Accelerated Global Reach Through SCCGâs Network
By leveraging SCCGâs network of more than 120 partners â including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands â the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.
âYellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,â said Stephen Crystal, Founder & CEO of SCCG Management. âTheir ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.â
The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.
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