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Yggdrasil joins forces with Betpoint Group

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Deal will see operator offer entire Yggdrasil games portfolio across multiple brands

Yggdrasil, the innovative online gaming solutions provider, has struck a deal with Betpoint Group which will see the operator integrate and offer the entire Yggdrasil games portfolio across its four casino brands.

Malta-licensed Betpoint Group currently operates the casino brands 21.com, Justspin.com, Nitrocasino.com and Neonvegas.com with a global focus, and are especially strong in the Nordic, German and Japanese markets.

The deal will grant Betpoint Group access to popular Yggdrasil titles including recently-launched Multifly, Arthur’s Fortune and Lightning Joker, as well as the hugely successful Vikings trilogy.

Games developed through the pioneering YG Masters programme will also be made available as well as titles featuring Yggdrasil’s ground-breaking Splitz and Neon Rush: Splitz feature.

Fredrik Elmqvist, CEO at Yggdrasil, said: “The Betpoint Group brands have rapidly gained a large following thanks to its commitment to offering the best online casino experience.

“By partnering together we will be able to further propel the operator’s growth while our games will gain a new following within Betpoint Group’s growing customer base.”

Karl Wijkmark, CEO at Betpoint Group, said: “Our brands are developed for casino fans and we aim to offer a fun, entertaining and unique experience to our customers.

“With Yggdrasil’s wide and diversified games portfolio we will enhance our offering with some of the best titles on the market that we are confident will resonate with our loyal players.”

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Business Development

Soft2Bet hires Ryan Collinge as EVP for business development and partnerships

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Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.

Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.

In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.

Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.

The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Entertainment

Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening

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Caesars Rewards member Pam W. from Colorado hit a seven-card straight flush on the Las Vegas Strip property.

The Vanderpump Hotel on the Las Vegas Strip has reported an $813,553 jackpot win on Pai Gow Poker, just weeks after the property officially opened.

According to the company, Caesars Rewards member Pam W., visiting from Littleton, Colorado, won the payout after hitting a seven-card straight flush while playing Pai Gow Poker at The Vanderpump Hotel. The release said Pam was on a weeklong vacation with her husband and plans to use the winnings toward a European river cruise.

The Vanderpump Hotel is Lisa Vanderpump’s first hotel, developed in partnership with Caesars Entertainment. The property has 188 guest rooms, including 21 suites, and a 40,000-square-foot casino, the company said.

The venue’s food, beverage and nightlife lineup includes GIADA by Giada De Laurentiis, rooftop pool and event space Soleia, and Drai’s After Hours in its original location beneath the hotel. The property also hosts Caesars Sportsbook in a lounge-style format, alongside lounges including Gigolo and The Bar at The Vanderpump Hotel.

The post Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Rewards

Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win

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The Vanderpump Hotel – Lisa Vanderpump’s first-ever hotel in partnership with Caesars Entertainment – is dealing out big wins on the Las Vegas Strip, celebrating a dazzling $813,553 payout just weeks after officially opening its doors.

Caesars Rewards® member Pam W., visiting from Littleton, Colorado, hit the jackpot with a seven-card straight flush on Pai Gow Poker at The Vanderpump Hotel. Pam, who is in town enjoying a weeklong vacation with her husband, is already planning her next adventure – turning her Vegas luck into a dream European river cruise.

Blending elevated design with a distinct sense of personality, The Vanderpump Hotel introduces a boutique, lifestyle-driven hospitality experience in the heart of one of the world’s most dynamic destinations. The hotel offers an intimate footprint with 188 guest rooms, including 21 suites.

The property also features a 40,000-square-foot casino; Gigolo, a sexy, sultry lounge and The Bar at The Vanderpump Hotel, an inviting destination in the center of the casino – all curated to deliver a sophisticated yet playful atmosphere.

Culinary and nightlife offerings are anchored by GIADA, the award-winning flagship restaurant from celebrity chef Giada De Laurentiis; Soleia, a 65,000-square-foot rooftop pool and event space with open-air, panoramic views from 11 stories above the Las Vegas skyline; and Drai’s After Hours, located in its original home beneath the hotel. Caesars Sportsbook at The Vanderpump Hotel provides a boutique, lounge-style setting for sports fans and gaming enthusiasts alike. Guests can book stays at The Vanderpump Hotel via the Caesars Rewards app or online at caesars.com/thevanderpumphotel.

The post Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win appeared first on Americas iGaming & Sports Betting News.

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