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GrooveGaming gets Singular

Published

6 years ago

June 26, 2020

Reading Time: 2 minutes

Aggregator GrooveGaming, fast-becoming the most familiar name in aggregation today, has announced a new partnership with Singular, underscoring the reliability of the technology and demonstrating that the ability to predict and segment casino clients on behaviour is a new driver of value.

With a unique service concept at the heart of its business model, GrooveGaming has made it easy for the industry to connect to the game aggregation platform and this plug-and-play format combined with best-in-class technology has helped set the aggregator apart.

In fact, GrooveGaming has been selected by IndustryEra as one of the ’10 Best Technology Solution Providers of 2020′, demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

Early decisions by GrooveGaming around innovation and investments in new technologies resulted in re-inventing the category, while some elements of the platform are universal to all operators integrated to it, such as smart dashboards, gaming transactions, game display, calculating jackpot contributions, game metadata, game replays and game histories; as well as the detailed ROI reports, financial transactions, gaming revenue, bets, detailed statistics of gameplay, and RTP analysis to ensure uninterrupted quality performance is experienced by the casino’s players. Interestingly, every game on the GrooveGaming platform is supported by all devices, currencies, and cryptocurrencies.

GrooveGaming is helping to drive revenue growth for partners and is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, BetConstruct, Alea and Quickfire, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has frequently hit the headlines over the past couple of years, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and high-quality customer service, together with unrivalled technology tools.

Singular is an igaming Tier-1 provider of a comprehensive gaming platform, flexible Sports Betting Platform with a Retail solution and a Casino Core with 7000+ gam. Singular is a major innovator around technology stacks, as well as a driver of innovation in products and services. Singular was the pioneer of the nonstop bet feature which opened the gates towards the creation of bet builder and edit-bet features in the industry.

Darko Gacov, Founding Partner at Singular Group said: “Singular has always been a tech company that prioritized quality over quantity, which we find also in our new partners GrooveGaming. One thing that has truly empowered our growth is a solid foundation in modularity and flexibility which we share with the GrooveGaming team and which will add a more competitive edge to our offering.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We’re thrilled to find so much in common with Singular and we both have very complimentary market footprints which will symbiotically power-up the respective offerings. We have many activities lined up to boost our business development further.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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