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Keith Sheldon Announced As President Of Entertainment For Hard Rock International, Seminole Gaming

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Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment. In this role, Sheldon will oversee and direct the entertainment function for Seminole Gaming, an innovative gaming industry leader, and Hard Rock International, a globally recognized music, entertainment, leisure and dining brand.

Sheldon most recently held the position of Executive Vice President of Programming and Development at BSE Global, where he led the development of content opportunities and special events at Barclays Center. He also played an integral role in the planning, development and programming of both Nassau Veterans Memorial Coliseum and Webster Hall.

Keith Sheldon has a proven track record of success and an impressive list of accomplishments from his previous endeavors that will set him apart in this role at Seminole Hard Rock Support Services,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “We are excited to welcome him to our team and are certain he will continue to leverage his expertise in the entertainment industry to provide unbeatable experiences that our fans will enjoy for years to come.”

At the young age of 13, Sheldon secured his first job booking events and parties at a children’s museum, which sparked his excitement for the industry. After booking club venues following law school, he found continued success in leadership roles at AEG Facilities and BSE Global. With BSE Global, he repeatedly amplified Barclays Center’s booking volume each year by securing iconic stars such as Bruce Springsteen, Barbra Streisand, JAY-Z, Ed SheeranMadonna and Justin Bieber. Sheldon was also named to Billboard Magazine’s 40 Under 40 in 2016 and was a finalist for Pollstar’s Venue Executive of the Year in 2017, 2018 and 2019.

 

About Hard Rock®:

With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. In 2020, Hard Rock was honored as one of the Best Employers for Diversity by Forbes Magazine. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

About Seminole Gaming

Seminole Gaming manages seven Florida gaming locations for the Seminole Tribe of Florida, including the Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. It was the first Indian Tribe in North America to open a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement.

SOURCE Seminole Hard Rock Support Services; Hard Rock International; Seminole Gaming

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Fennica Gaming Expands its Partnership with Loto-Québec by Launching eInstant Games

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Building on the momentum of its successful market entry, Fennica Gaming announced the expansion of its partnership with Loto-Québec by launching also its portfolio of eInstant games. This second phase follows the recent successful launch of Fennica Gaming’s online casino games, making its full suite of innovative online games available to players on Loto-Québec’s digital platform, the only legal online gaming offer in the province of Québec.

The launch of the eInstant portfolio completes the initial offering, delivering a diverse and engaging gaming experience designed with Fennica Gaming’s signature player-first approach. The move solidifies Fennica Gaming’s commitment to the Canadian market and its strategy of building long-term, sustainable partnerships with regulated lotteries and operators.

“Launching our casino games was the first step; following it up swiftly with our eInstants is about delivering on our promise. Our partnership with Loto-Québec is built on shared values of responsibility and providing engaging, high-quality entertainment. This isn’t just a content drop; it’s a commitment to our partner’s long-term success and to bringing fresh, reliable gaming experiences to the players in Québec,” said Joni Hovi, SVP of Customers and Marketing at Fennica Gaming.

“Our eInstants are designed with a Nordic innovativeness; they are intuitive, visually engaging, and extremely entertaining – built for sustainable fun. We’ve added the best of mobile gaming expertise, seasoned it with a high-quality, player-centric experience. We are confident that this creative energy offers a distinct flavour that will stand out and connect with players in Québec,” said Kirsi Lagus, SVP of Portfolio and Product Development.

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CGA Announces Leadership Evolution and 2026 Board of Directors

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Amanda Brewer becomes Senior Vice President of Policy & Communications and Brandon Aboultaif becomes Vice President of Western Canada; Salim Adatia (GLI) and Mike Maodus (Blake, Cassels & Graydon LLP) join the CGA Board as Scott Vanderwel (PointsBet Canada) is appointed Chair.

Amanda Brewer has joined the Canadian Gaming Association (CGA) as Senior Vice President of Policy and Communications, and Brandon Aboultaif has assumed the position of Vice President for Western Canada.

Amanda has served as a consultant to the Association for over 15 years, playing a pivotal role in achieving numerous CGA milestones. “I am confident she will apply her enthusiasm and expertise to this new position, which more precisely aligns with her ongoing contributions on behalf of our members,” said Paul Burns, President and CEO, CGA. Amanda remains actively engaged in AML and advertising bill initiatives in Ottawa, along with the Alberta consultation process, where the Association is collaborating with the Government of Alberta and AGLC to prepare the province for its iGaming market launch.

Brandon is the former Press Secretary to Dale Nally, Minister of Service Alberta and Red Tape Reduction and will be a great addition to the CGA. “With the Alberta market soon opening, it has been an important goal to expand our presence into the western part of the country,” added Mr. Burns. His key responsibilities include advancing industry research and education initiatives, supporting member engagement across Western Canada, and fostering collaboration on responsible gaming, innovation, and market development initiatives that strengthen Canada’s gaming ecosystem.

In addition, Salim Adatia, Managing Director, Canada for Gaming Laboratories International, LLC, and Mike Maodus, Partner, Blake, Cassels & Graydon LLP, have joined the CGA’s Board of Directors, and Scott Vanderwel, CEO for PointsBet Canada, becomes the Association’s new Chair.

The full 2026 board is as follows:

  • Salim Adatia, Gaming Laboratories International, LLC
  • Bruce Caughill, Rush Street Interactive
  • Peter Czegeldy, Aird & Berlis LLP
  • Neil Erlick, Nuvei
  • Kurt Gissane, Aristocrat
  • Charmaine Hogan, Playtech
  • Dale Hooper, FanDuel
  • Chuck Keeling, Great Canadian Entertainment
  • Mike Maodus, Blake, Cassels & Graydon LLP
  • Terry McInally, Gateway Entertainment
  • Niaz Nejad, Non-Member Director
  • Derek Ramm, Kinectify
  • Lindsay Slader, GeoComply
  • Richard Taylor, Niagara Casinos
  • Shane Thompson, Konami
  • Scott Vanderwel, PointsBet Canada (Chair)
  • Scott Woodgate, BetMGM

We are also pleased to welcome three past chairs as Emeritus members of the board:

  • Ilkim Hincer, IC360
  • Carrie Kormos, CK Consulting Inc
  • Bob Parente, Light & Wonder

“Amanda and Brandon have joined the CGA as full-time members to oversee several important national campaigns,” stated Scott Vanderwel, Chair of the Board. “We are also pleased to welcome Salim and Mike to the Board. The Board has worked closely with Paul over recent years to advance the Association’s leadership and board structure. We have full confidence in Amanda and Brandon as they step into these key roles, as well as in the valuable contributions that Salim and Mike are expected to bring as we prepare for an active 2026 workload.”

Mr. Burns stated that the newly announced executive and Board appointments will strengthen CGA’s position and support its expansion into Western Canada. “Amanda brings extensive CGA experience, while Brandon contributes knowledge of government policy at both federal and provincial levels. Coupled with our enhanced Board, I am confident they will help drive CGA’s objectives and ongoing growth.”

Source: canadiangaming.ca

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps partners with BetMGM for exclusive Ontario launch

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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.

The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES™ and instant-win Smash4Cash™ series.

Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY™ challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”

Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”

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