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Keith Sheldon Announced As President Of Entertainment For Hard Rock International, Seminole Gaming

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Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment. In this role, Sheldon will oversee and direct the entertainment function for Seminole Gaming, an innovative gaming industry leader, and Hard Rock International, a globally recognized music, entertainment, leisure and dining brand.

Sheldon most recently held the position of Executive Vice President of Programming and Development at BSE Global, where he led the development of content opportunities and special events at Barclays Center. He also played an integral role in the planning, development and programming of both Nassau Veterans Memorial Coliseum and Webster Hall.

Keith Sheldon has a proven track record of success and an impressive list of accomplishments from his previous endeavors that will set him apart in this role at Seminole Hard Rock Support Services,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “We are excited to welcome him to our team and are certain he will continue to leverage his expertise in the entertainment industry to provide unbeatable experiences that our fans will enjoy for years to come.”

At the young age of 13, Sheldon secured his first job booking events and parties at a children’s museum, which sparked his excitement for the industry. After booking club venues following law school, he found continued success in leadership roles at AEG Facilities and BSE Global. With BSE Global, he repeatedly amplified Barclays Center’s booking volume each year by securing iconic stars such as Bruce Springsteen, Barbra Streisand, JAY-Z, Ed SheeranMadonna and Justin Bieber. Sheldon was also named to Billboard Magazine’s 40 Under 40 in 2016 and was a finalist for Pollstar’s Venue Executive of the Year in 2017, 2018 and 2019.

 

About Hard Rock®:

With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes – Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. In 2020, Hard Rock was honored as one of the Best Employers for Diversity by Forbes Magazine. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

About Seminole Gaming

Seminole Gaming manages seven Florida gaming locations for the Seminole Tribe of Florida, including the Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. It was the first Indian Tribe in North America to open a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement.

SOURCE Seminole Hard Rock Support Services; Hard Rock International; Seminole Gaming

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Alberta

Greentube goes live in Alberta as province opens regulated iGaming

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Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes™ Wand of Riches 2™, Rumble Riches™ Haulin’ Gold™ and Firecracker Frenzy™ Money Toad™, as well as Silver Lux Big Win Spinner, Starlight Jackpots™ Captain’s Catch™ and Charming Lady’s Boom™.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Greentube strengthens Canadian presence with Alberta debut as market opens

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has gone live in Alberta as the Canadian province opens as a newly regulated iGaming market, providing a significant new opportunity for the supplier in North America.

The Alberta market opening marks a key moment for the Canadian iGaming industry, becoming only the second province to regulate after Ontario, and the open framework officially replacing the long-held monopoly previously held by Play Alberta.

Greentube’s go-live follows a rigorous regulatory and technical due diligence process, with the company securing registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province.

The development builds on Greentube’s established presence in Canada, where the company has been live in Ontario since 2022, and represents a significant step forward in its continued North American expansion strategy.

As part of the Alberta launch, players gain access to a curated selection from Greentube’s portfolio. The initial rollout includes Piggy Prizes™ Wand of Riches 2™, Rumble Riches™ Haulin’ Gold™ and Firecracker Frenzy™ Money Toad™, alongside established player favourites Silver Lux Big Win Spinner, Starlight Jackpots™ Captain’s Catch™ and Charming Lady’s Boom™.

The mix has been carefully selected to reflect Greentube’s newest releases and strongest-performing titles, ensuring broad appeal for Alberta audiences from day one.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube strengthens Canadian presence with Alberta debut as market opens appeared first on Americas iGaming & Sports Betting News.

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PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta

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PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.

The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.

In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.

Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.

“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

Alberta customers can now enjoy:

• Same Game Parlays, player props, and live in-game betting.

• Seamless betting integration with theScore’s trusted sports news, scores, and data.

• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.

The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.

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