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Leading British politician praises YGAM for being ‘a leading example of how charities have innovated’

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YGAM, the national education charity which works to raise awareness of gambling and gaming related harms, has been recognised by Shadow Minister Rachael Maskell, MP, for its ability to navigate the severe challenges of the Covid-19 crisis and continue to deliver an outstanding education programme through the application of digital media.

The Member of Parliament for York Central and Shadow Minister for the Voluntary Sector and Communities, who has been in dialogue with charities about the impact of Covid-19 and what measures the sector has initiated in order to adjust, said: “Speaking to YGAM, it is clear the team has gone above and beyond to ensure they are able to continue to educate young and vulnerable people in these unprecedented circumstances.

“I am extremely impressed by the prompt digital transformation of their resources and delivery model. I have been speaking to charities right across the UK to share insight on some of the struggles but also some of the positives. YGAM is a leading example of how charities have successfully innovated, and the team should be very proud.”

YGAM’s Head of External Affairs, Daniel Bliss, believes the challenges presented by Covid-19 has demonstrated the resilience of the ‘not for profit’ sector.  Daniel said: “It’s been estimated that lost fundraising, donations and trading income has cost the charity sector over £4bn in the first 12 weeks of the coronavirus outbreak in the UK. No matter how large or small, all charities are facing significant challenges at this time.

“However, rather than take the easy option which would have been to suspend our activities, the YGAM team has responded creatively and reconfigured content for digital platforms. As well as the YGAM Practitioner Workshops, which have been presented as a blended, sophisticated digital offering, we have also launched our ‘Parent Hub’ website which is dedicated to providing a wealth of resources and activities to support families and help build digital resilience. The recognition we have received from a senior politician has provided an important boost to the YGAM team as we continue to deliver what I believe to be a best in class service.”

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Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole

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Team Vitality is making its mark in the racing esports scene with the official addition of Trackmania to its competitive roster, welcoming UK star Thomas “Pac” Cole.

Pac, 27, is widely recognised as one of the world’s top Trackmania players, having claimed first-place finishes at both the 2024 and 2025 Trackmania World Cups. Formerly representing Solary, he brings extensive experience and elite-level skill to Team Vitality as the organisation expands into new esports titles.

Looking ahead, Pac will compete alongside Team Vitality at the 2026 Esports World Cup in Riyadh this August, where Trackmania will make its official debut. The tournament will feature 32 players from around the world battling for a $500,000 prize pool in a fast-paced championship format.

To celebrate Pac’s arrival, fans can claim a new custom Team Vitality Trackmania skin, free for all players in-game.

The move underscores Team Vitality’s dedication to broadening its presence in competitive racing while continuing to attract and develop world-class talent across multiple esports disciplines.

The post Team Vitality expands into Trackmania with Star Player Thomas “Pac” Cole appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI-Powered Compliance and Player Support

DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming

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Digicode unveiled DigerCompanion, an advanced AI-powered platform tailored specifically for regulated iGaming settings. DigerCompanion streamlines essential player interactions, maintains top regulatory compliance standards, lowers operational costs, bolsters compliance monitoring, and greatly improves the player experience.

The platform provides adaptable deployment choices, allowing operators to run DigerCompanion on-site or in a private cloud, guaranteeing complete ownership and management of sensitive player information.

Comprehensive Features and Capabilities

  • DigerCompanion incorporates six core functions essential to excellence in compliance and player support:
  • Responsible Gaming Automation: Enforces strict self-exclusion protocols while minimizing manual compliance efforts.
  • Promotion and Terms & Conditions Mapping: Centralizes promotional terms and automates player eligibility verification.
  • Game Rules Knowledgebase: Consolidates detailed game mechanics and odds, enabling accurate and regulator-aligned responses to player queries.
  • Bet History API Access: Provides players with transparent, self-service access to verify betting outcomes.
  • Smart Escalation Engine: Employs behavioral analytics to escalate VIP and high-risk cases to specialized human teams appropriately.
  • Multilingual Support: Delivers native-level, context-aware responses across more than 25 languages.

Advantages of Operations

The integration of DigerCompanion leads to significant operational improvements, featuring a decrease in support requests by as much as 40% and a 99% rise in compliance precision. Moreover, the average time taken to handle tickets drops significantly from more than five minutes to less than twenty seconds. Every player interaction is completely traceable, with the platform adjusting in real-time to changing regulatory standards.

The post DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brook Bakery

MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY

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Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.

To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.

Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.

“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.

“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”

Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.

The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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