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Leading British politician praises YGAM for being ‘a leading example of how charities have innovated’

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YGAM, the national education charity which works to raise awareness of gambling and gaming related harms, has been recognised by Shadow Minister Rachael Maskell, MP, for its ability to navigate the severe challenges of the Covid-19 crisis and continue to deliver an outstanding education programme through the application of digital media.

The Member of Parliament for York Central and Shadow Minister for the Voluntary Sector and Communities, who has been in dialogue with charities about the impact of Covid-19 and what measures the sector has initiated in order to adjust, said: “Speaking to YGAM, it is clear the team has gone above and beyond to ensure they are able to continue to educate young and vulnerable people in these unprecedented circumstances.

“I am extremely impressed by the prompt digital transformation of their resources and delivery model. I have been speaking to charities right across the UK to share insight on some of the struggles but also some of the positives. YGAM is a leading example of how charities have successfully innovated, and the team should be very proud.”

YGAM’s Head of External Affairs, Daniel Bliss, believes the challenges presented by Covid-19 has demonstrated the resilience of the ‘not for profit’ sector.  Daniel said: “It’s been estimated that lost fundraising, donations and trading income has cost the charity sector over £4bn in the first 12 weeks of the coronavirus outbreak in the UK. No matter how large or small, all charities are facing significant challenges at this time.

“However, rather than take the easy option which would have been to suspend our activities, the YGAM team has responded creatively and reconfigured content for digital platforms. As well as the YGAM Practitioner Workshops, which have been presented as a blended, sophisticated digital offering, we have also launched our ‘Parent Hub’ website which is dedicated to providing a wealth of resources and activities to support families and help build digital resilience. The recognition we have received from a senior politician has provided an important boost to the YGAM team as we continue to deliver what I believe to be a best in class service.”

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2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

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RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

  • 13,000+ downloads
  • ~100 streams showcasing the project (~200,000 viewers)
  • 50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

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on

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

  • 13,000+ downloads
  • ~100 streams featuring the project (~200,000 viewers)
  • 50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.

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Latest News

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

on

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

  • 13,000+ downloads
  • ~100 streams featuring the project (~200,000 viewers)
  • 50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

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