Eastern Europe

Enteractive’s (Re)Activation Cloud platform lands in Romania

Published

6 years ago

June 24, 2020

George Miller

Reading Time: 2 minutes

One-to-one CRM approach to benefit retention in CEE market

Enteractive, the leader in player reactivation and retention, has announced the launch of their (Re)Activation Cloud plug-and-play platform for the fast-growing Romanian market, boosting conversions of lapsed or dormant players for operators in the country. iGaming brands will benefit from Enteractive’s personalised approach to player engagement, helping to activate NRCs to NDCs, and to revive player accounts.

Enteractive started providing (Re)Activation Cloud solutions in this market in April 2020, and the company has found players to be open and receptive to one-to-one conversations.

There are already some fantastic stats pointing towards the potential value in the country’s iGaming sector, and of the player conversations conducted by Enteractive on behalf of clients, around 75% of those contacted were interested to chat, with just 1% opting out from further calls.

Responsible Gambling is also key to the Romanian market, and keeping players safe and engaged means strong health prospects for the future of the region’s iGaming market. Enteractive agents are trained in handling responsible gambling issues, and every call includes checks on player wellness in terms of their gambling experience and possible risks.

In initial calls the company found that just 1% of Romanian players contacted were concerned about gambling problems. Enteractive is the leading engagement and retention provider for the iGaming sector, connecting with players for one-to-one conversations through (Re)activation Cloud. Enteractive thereby plays an important role as a ‘first responder’ when it comes to operators’ Responsible Gambling efforts.

Bartek Michalek, Enteractive’s country manager for Romania, commented, “Our teams love working on the Romania market, reporting both high answering rates, reaching 50%, and long conversation duration that is 38% higher than average. We speak to around 300 players each day and find them keen to listen as well as chat with us. The feedback we’ve had shows that players are more interested in no-nonsense, uncomplicated bonuses than convoluted offers which helps us achieve an impressive conversion rate!”

As leading iGaming brands eagerly enter this growing CEE market, Enteractive’s unique CRM platform offers a fresh approach to player reactivation and retention, helping to boost operators’ bottom line with oft-forgotten churned players. (Re)Activation Cloud is driven by human interaction and personalised conversations on behalf of brands, bringing empathy and a human touch to an industry dense with automated impersonal services.

Mikael Hansson, Enteractive founder and CEO, said: “Romania is a world of opportunity for our clients and the iGaming sector in general. We’re excited to grow our team for this region, and results seen so far indicate that this Central European region will be a key destination for iGaming brands.”

Enteractive is already well established in many European markets, with clients such as Betsson, GiG, and Kindred enjoying increased conversion and retention through the (Re)Activation Cloud platform, delivering Retention-as-a-Service expertise and boosting player deposits and engagement.

Both GDPR and G4 compliant, with bespoke systems built for operator compliance and player protection, Enteractive has a reputation for exceeding client expectations and delivering increased revenue results through low risk performance-based models.

Best Slot Developer

Amusnet Named Best Slot Developer at GamingTECH Awards 2026

Published

1 week ago

April 7, 2026

Wladimir P.

amusnet-named-best-slot-developer-at-gamingtech-awards-2026

Amusnet has been awarded the title of Best Slot Developer at the GamingTECH Awards 2026, marking a notable acknowledgment of the company’s innovative and technical prowess. Unveiled on March 25th in Prague at the 10th-anniversary edition of the Prague Gaming & TECH Summit, this recognition emphasizes the influence of the company’s varied, high-achieving slot collection throughout Central and Eastern European markets.

This accolade highlights the organization’s capacity to provide a diverse array of titles that satisfy the changing needs of both operators and players. By prioritizing technical dependability, dynamic animations, and captivating features, Amusnet has positioned itself as a key partner in the area.

“We are truly honoured to receive the Best Slot Developer award,” commented Julia Peeva-Sertov, CEO & Director at Amusnet Gaming, Malta. “This recognition reflects the dedication of our entire team and our commitment to delivering exceptional gaming experiences for players. Empowering our partners continues to inspire us to push boundaries and set new benchmarks in the industry.”

The Prague Gaming & TECH Summit united industry leaders and top executives to explore the connection between gaming, AI, and fintech. During the event, representatives from Amusnet Gaming participated in strategic networking and high-level discussions within the industry, enhancing connections with partners in the CEE area. Winning this title at a milestone anniversary occasion reinforces the company’s position as an innovative leader in the digital entertainment industry.

The post Amusnet Named Best Slot Developer at GamingTECH Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

GLI Becomes First International Gaming Lab to be Accredited in Ukraine

Published

3 weeks ago

March 27, 2026

Wladimir P.

gli-becomes-first-international-gaming-lab-to-be-accredited-in-ukraine

Gaming Laboratories International (GLI) has become the first international gaming lab to be accredited in Ukraine.

GLI Europe B.V. was appointed by Ukrainian regulatory authority, PlayCity, as both a testing/certification and inspection body for gambling equipment in the country and is currently the only foreign entity to be accredited.

GLI Europe B.V. will perform testing and certification of all gaming related hardware and software in accordance with the requirements of PlayCity and the Ukrainian gaming regulatory framework. GLI will deliver all Ukrainian certification services through its European operational hub, GLI Europe B.V., ensuring certification is conducted under GLI’s ISO/IEC 17025, 17020, and 17065 accreditations.

The company will work with both foreign and Ukrainian suppliers, whereas Ukraine is considered a regulated market, and suppliers will need to hold a certificate of approval from PlayCity in order to request certification for the market.

“We are grateful for the trust PlayCity has placed in GLI. At GLI, we work with regulators in more than 710 jurisdictions, and we will bring our global expertise to PlayCity and to suppliers who wish to enter the Ukrainian market, guaranteeing the highest levels of testing quality and compliance,” said James Boje, Managing Director, EMEIA.

The post GLI Becomes First International Gaming Lab to be Accredited in Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alina Mihaela Popa Chief Commercial Officer at ICONIC21

ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor

Published

2 months ago

February 23, 2026

Wladimir P.

iconic21-expands-into-romania,-securing-launch-agreements-with-fortuna-and-casa-pariurilor

The provider increased its presence in Romania by launching with two of the market’s leading operators, Casa Pariurilor and Fortuna.

Popular iGaming content provider ICONIC21 launches with Casa Pariurilor and Fortuna. The integrations represent a further strategic move in the provider’s swift expansion within regulated markets.

Casa Pariurilor and Fortuna rank among the most well-known brands in Romania, possessing a robust retail and online presence, relied upon by a large player community. Collaborating with both operators strengthens ICONIC21’s dedication to providing top-notch, tailored content for prominent brands in competitive markets.

A broad range of ICONIC21’s live casino games is now accessible to its players, featuring prominent titles from the Gravity Series like Gravity Roulette and Gravity Blackjack. The Gravity Series incorporates multiplier mechanics into traditional casino formats, enhancing engagement while maintaining a sense of familiarity. The collection additionally features various roulette versions and well-liked Asian games like Sic Bo and Baccarat, guaranteeing wide player attraction.

The growth emphasizes ICONIC21’s rapidly advancing roadmap, covering live casino, slots, virtual and instant games, dedicated studios, and proprietary promotional tools. Every vertical is created to enable flexible integration, customized environments, and expandable growth for operators.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Romania is a key regulated market for us, and going live with Casa Pariurilor and Fortuna confirms the strong demand for our portfolio. We are growing quickly across regulated jurisdictions, and Romania is a clear example of how our products resonate with established operators who prioritise quality, performance, and flexibility.”

Michael Foster, Group Head of Commercial Gaming Operations, added: “Integrating ICONIC21’s portfolio allows us to enhance our live casino offering with strong, performance driven titles. The Gravity Series in particular brings an extra engagement layer to classic games, which aligns well with our strategy of delivering differentiated experiences to our players.”

The post ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.