European Gaming News
Sisal opt for MGA Games to increase its presence in the Spanish market
Sisal, one of Italy’s largest operators, now have the latest entertainment by renowned developer MGA Games on its online casino platform. Their aim is to continue consolidating their position in the Spanish market and to bolster their presence in the country.
MGA Games’ new and highly competitive slot and video bingo games range includes well-known offerings such as El Dioni, Maria la Piedra and Chiquito, from the Spanish Celebrities series, as well as state-of-the-art video bingos, such as Calaca, boasting a Triple Vista mobile system which puts them at the forefront of innovation, and thrills gamers.
In 1946, Sisal became the first company to operate in the gaming sector as an Italian state concessionaire, and it has also had a presence in Spain since 2019, thanks to being granted a license to operate in the online gaming market by the Directorate General for the Regulation of Gambling (DGOJ).
His counterpart at MGA Games Joan Sanahuja has these words to offer on the matter: “Sisal are one of the best-known operators in Italy and we are convinced that they will be just as prestigious and popular in Spain. We are very pleased to be able to accompany Sisal in their expansion in the Spanish market, a fundamental one at that. We are convinced that our productions will be a great addition to them, and bring numerous benefits to their gaming portfolio,” he concludes.
From Sisal, they comment: “By adding MGA Games’ products to our website it will allow us to offer our operators some of the best and most innovative games on the market. We are very pleased to be able to collaborate with a company like MGA Games, who have a long and impressive track record in developing online slots and video bingos.”
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European Gaming News
Pariplay’s Portuguese Prominence Flourishes through Partnership with Casino Portugal
Portfolio of industry-leading casino content continues to take over Portugal with latest partnership
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion Consistent with Pariplay’s ongoing efforts to offer more games to more players in more markets across the globe, bolstering its presence in promising spaces such as Portugal is instrumental. The agreement will see first-class content from Pariplay’s own propriety game library and the Fusion António Laranjo, Co-CEO at Casino Portugal said: “We are happy to be collaborating with leading supplier Pariplay, who have demonstrated their dedication to growth and innovation since the beginning. Thanks to our partnership with them, we’ve enhanced our player offering significantly by introducing an interactive suite of their leading casino games, which have had so much success in this market already.”
Christine Lewis, CCO & MD Malta at Pariplay said: “We are very pleased with how much we were able to broaden our presence throughout regulated markets this year, signing several deals with prominent European operators, including this latest one with Casino Portugal. It’s exciting to see our game studio extend in a country with as much potential as Portugal, and we’re confident that we will continue adding substantial value to the gaming experience for players in this market and many others, as we move forward and expand in 2021.”
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European Gaming News
Major European Gambling Brands Cut Advertising on IPR-infringing Sites
A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.
The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.
As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.
The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.
“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.
“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.
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European Gaming News
Zitro’s Video Slots Charm Players at Casino Di Venezia in Italy
Zitro announces a successful installation of its video slot games in Casino di Venezia of Italy. Players from one of the most renown casinos in Europe can now enjoy the thrill and fun of some of the most popular games of today.
Dott. Alessandro Cattarossi, Director of Casino Di Venezia said: “Our mission is to cater our customers with extraordinary experiences, and by adding games like ‘Link King’ and ‘88 Link Lucky Charms’ from Zitro to our game offerings, we are not only providing world-class entertainment to our distinguished clientele, but we are investing in performing products.”
Nadège Teyssedre, Commercial Director of Zitro for EMEA added: “We could not be more proud of being included in one of the top venues in Europe, and we are convinced that our games will add to Casino di Venezia’s overall success. I’d like to thank Casino di Venezia for their trust and we look forward to extending our cooperation converting it into a long-term friendship.”
‘Link King’, the multigame progressive link on the ultra-slim ‘Fusion’ cabinet that has caused a global hype in the gaming industry, and ‘88 Link Lucky Charms’, a multigame progressive bank that combines for the first time Zitro’s Link Bonus with a multiway game mechanic on the fascinating ‘Allure’ cabinet, are now available to play at Casino di Venezia in the elegant Italian city of Venice.
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