Specialist virtual games provider Kiron has gone live with Colombia’s largest operator BetPlay, the online arm of Corredor Empresarial, making it the first supplier of virtual sports to launch in the regulated Latin American market.

BetPlay’s customers will now have access to a selection of Kiron’s most popular games, including its newly released virtual football offering GOAL, its market leading horse and greyhound racing games, as well as motor racing, table tennis, racing roulette and keno.

The integration of Kiron’s BetMan Online RGS, facilitated via Salsa Technologies’ platform, equips BetPlay with a range of high frequency betting markets across multiple virtual sports events and number games, marking the first time players in Colombia will be able to try their hand at virtual content.

The partnership is a major step for Kiron in its expansion across Latin America and further establishes the company as the go-to virtuals supplier in both mature and emerging markets across the globe.

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Steven Spartinos, co-CEO of Kiron, said: “As Colombia’s most popular online betting brand, BetPlay is the perfect partner to enter the promising Colombian market and we are incredibly proud to be the first provider of virtual games in the country.

“The deal reflects the growing demand for our portfolio on a global level and we have no doubts that our games will gain quick success with local players, offering exciting fixed-odds betting options 24/7 on an array of popular virtual sports.”

German Segura CEO of BetPlay, added: “We are thrilled that our partnership with Kiron has allowed us to be the first operator to offer virtuals in Colombia, and we have every expectation that they will be an instant hit with our customers.

“We have so far been incredibly impressed with the support and flexibility Kiron has offered us when integrating their BetMan platform and look forward to gaining access to even more quality titles when they become available.”