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CogniGaming Launches New iGaming Landing Page Marketing Solution

Published

6 years ago

June 19, 2020

Reading Time: < 1 minute

Newly formed iGaming business, CogniGaming, has launched its first iGaming product, a landing page content management tool.

CogniGaming, is a new business in the iGaming industry that’s been created by Allan Turner and Isaac Wilder, has a mission to fill gaps and overcome common problems in the iGaming industry. They are looking to achieve this by creating new and innovative products that help improve key efficiencies for operators, publishers, and software developers across the industry.

The first of these products has been launched this week and is called CogniLander. This is a landing page tool that enables iGaming operator marketing teams to build, manage and optimise landing pages globally from a central content management system. This helps improve conversion of marketing traffic for brands, improve team time efficiencies, and reduce the reliance on tech teams to build pages.

There are a number of different landing page templates available on CogniLander that are suitable for all types of traffic. Each of these are super quick (as load time plays a key part in conversion), responsive on all devices, they incorporate key content areas to ensure compliance with regulator codes of practice, and can display content in many languages/currencies on a single landing page to cater for global traffic.

Allan Turner stated “I’m very excited to announce the launch of our first product – CogniLander. We believe it really helps small to medium iGaming operators to manage their landing pages as efficiently as possible. The product has been tested with a number of operators prior to industry launch and uplifts in conversion metrics have looked really good, in most cases seeing a minimum of 20% increase in their overall conversion figures. This has helped to increase the ROI on their marketing spend dramatically”

Asia

PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila

Published

6 minutes ago

May 22, 2026

Wladimir P.

pg-soft-signs-on-as-sponsor-for-sigma-asia-2026-in-manila

PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.

According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.

PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.

A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”

The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

adtech

PropellerAds rolls out Interactive Ads format aimed at higher-intent clicks

Published

6 minutes ago

May 22, 2026

Wladimir P.

propellerads-rolls-out-interactive-ads-format-aimed-at-higher-intent-clicks

PropellerAds has launched Interactive Ads, a new ad format the company says is designed to improve click quality and increase conversion rates by adding a brief interaction before users reach an advertiser’s landing page.

Interactive Ads require users to complete a lightweight action—such as swiping, selecting, taking a mini quiz, or clicking a confirmation—before continuing. PropellerAds positions this “engagement step” as a filter for high-intent users, with the aim of reducing accidental clicks and low-interest traffic that can dilute campaign performance.

The company said the format is designed to be activated within existing campaign workflows and does not require additional creative assets or technical development. PropellerAds also said its platform automatically selects the interaction type based on advertiser goals and user characteristics.

PropellerAds suggested the format can be used alongside other ad approaches in a broader funnel—for example, using Social Commerce to generate initial traffic and Interactive Ads to qualify users before conversion.

Separately, PropellerAds said it was featured in G2’s Summer Report, which the software marketplace compiles using verified customer reviews, market presence, and user feedback.

The post PropellerAds rolls out Interactive Ads format aimed at higher-intent clicks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetGames

Weekend Reels | Week 21: Slot Drops & Trends

Published

1 hour ago

May 22, 2026

Wladimir P.

weekend-reels-|-week-21:-slot-drops-&-trends

Here are this weeks latest slots releases compiled by Eastern European Gaming

Booming Games has released its latest slot “Diamond Forge: Link & Loot”. Boasting a 5×3 grid with 10 fixed paylines, the game offers players a maximum win potential of 10,000x. Set on a classic, diamond background, two explosive bonus features provide the ultimate experience for those seeking entertaining gameplay.

GAMOMAT has expanded its portfolio with the launch of Multi Machine, a classic fruit game crafted to connect with German players. Multi Machine is a 4-reel, 81 Ways to win fruit title that places the Wild at the centre, focusing on clean, stripped-back reel action.

DEGEN Studios has released Tomb of Wishes, a 5×5 cluster pays slot built around cascading wins, Random Wilds and a three-stage bonus sequence themed around a genie. In the base game, winning clusters remove symbols from the grid and feed a central counter. As more symbols are cleared, Random Wilds can land to help complete clusters and extend cascades.

PopOK Gaming has launched a new slot game, Fortune Tarta, with the title released on May 15, 2026. The supplier said the Asian-themed game is available for integration and is built around a 3×3 layout with five paylines.

Greentube continues to build on one of its most popular game franchises with the launch of Cash Connection Charming Lady’s Boom Coins, the latest charming addition to the Cash Connection series. Bringing together two fan-favourites, the 5×3 title combines the widely enjoyed Cash Connection mechanics with the unmistakable elegance of Charming Lady’s Boom.

Evoplay has launched Juicy Fruit Coins Hold and Win, its latest slot release built around a classic fruit-machine theme and a modern Hold and Win mechanic. The five-reel title uses traditional fruit symbols and wilds, with Scatter symbols triggering Free Spins.

Evoplay launches Juicy Fruit Coins Hold and Win slot

Relax Gaming has released Purrrminator Dream Drop, the latest title in its Dream Drop jackpot series. The supplier said the Dream Drop series has now produced 30 MEGA Jackpot millionaires, with four payouts triggered this year in a record time frame.

Relax Gaming adds Purrrminator Dream Drop to its jackpot series

BetGames has launched Chili Cash, a new high-volatility slot that debuts the supplier’s Hold & Win Plus feature. The game includes 243 ways to win, four jackpots and a stated maximum payout of 10,000x. Chili Cash is built on a 5×3 reel layout. BetGames said Hold & Win Plus allows players to lock in cash and jackpot prizes.

Pragmatic Play has expanded its fan-favourite canine slot franchise with the release of “The Big Dog House”. The main highlight of this new slot is the introduction of colossal wilds that help players target a massive 15,000x win potential.

Inspired Entertainment, Inc., a prominent B2B provider of gaming content, systems, and solutions, has announced the launch of three new titles—The Great Eggscape, Aphrodite Legends of Olympus, and Gold Fever Mine All Mine—across the UK and Malta iGaming markets.