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CogniGaming Launches New iGaming Landing Page Marketing Solution

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Newly formed iGaming business, CogniGaming, has launched its first iGaming product, a landing page content management tool.

CogniGaming, is a new business in the iGaming industry that’s been created by Allan Turner and Isaac Wilder, has a mission to fill gaps and overcome common problems in the iGaming industry. They are looking to achieve this by creating new and innovative products that help improve key efficiencies for operators, publishers, and software developers across the industry.

The first of these products has been launched this week and is called CogniLander. This is a landing page tool that enables iGaming operator marketing teams to build, manage and optimise landing pages globally from a central content management system. This helps improve conversion of marketing traffic for brands, improve team time efficiencies, and reduce the reliance on tech teams to build pages.

There are a number of different landing page templates available on CogniLander that are suitable for all types of traffic. Each of these are super quick (as load time plays a key part in conversion), responsive on all devices, they incorporate key content areas to ensure compliance with regulator codes of practice, and can display content in many languages/currencies on a single landing page to cater for global traffic.

Allan Turner stated “I’m very excited to announce the launch of our first product – CogniLander. We believe it really helps small to medium iGaming operators to manage their landing pages as efficiently as possible. The product has been tested with a number of operators prior to industry launch and uplifts in conversion metrics have looked really good, in most cases seeing a minimum of 20% increase in their overall conversion figures. This has helped to increase the ROI on their marketing spend dramatically”

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Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots

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The Argentina rollout adds player tracking and QR-based cashless payments via Win Pay, the company says.

Win Systems has implemented its Wigos casino management system (CMS) at Casino City Center Rosario in Argentina, connecting more than 2,500 slot machines to operate and report in real time. The supplier announced the deployment on May 4, 2026.

According to Win Systems, the Wigos rollout centralizes operational management across gaming and customer-facing functions, with modular components spanning slots, tables, players, promotions, and payments. The company said the installation is designed to support operator oversight and decision-making through a single real-time view.

The project also introduces new functionality at the venue, including Player Tracking for player identification and management, and the activation of “Fun Plays.” Win Systems also said the site can enable a QR-based cashless option that allows players to load credit directly to a machine from a bank account or electronic wallet, via its Win Pay payment management platform.

Francisco de Moya, CEO of Halkkon Capital Partners, commented: “This launch represents an important step in the technological evolution of our operation, allowing us to optimize management, enhance the customer experience, and lay the groundwork for future developments.”

Eric Benchimol, CEO of Win Systems, added: “The deployment of Wigos at City Center Rosario is a clear example of how our technology adapts to large-scale operations, enabling operators to optimize processes, improve the player experience, and evolve toward increasingly digitalized models.” Darío Zutel, Executive Chairman of Win Systems, said: “This implementation is part of our growth strategy in the region and reflects our commitment to supporting operators with robust, scalable, and future-ready technology.”

 

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Win Systems drives its expansion with the implementation of Wigos CMS at Casino City Center Rosario

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Win Systems takes another step forward in its international expansion plan with the launch of Wigos CMS at Casino City Center Rosario, strengthening its presence in one of Argentina’s leading entertainment destinations. The installation connects more than 2,500 slot machines, all operating and reporting in real time, reinforcing the operator’s efficiency, control, and decision-making capabilities.

Wigos is the casino management system designed to centralize operations, optimize processes, and provide a complete real-time view of the business. Its scalable and modular architecture allows it to adapt to large-scale operations, integrating slots, tables, players, promotions, and payment management, all under the highest security and regulatory compliance standards. This implementation at City Center Rosario further reinforces Wigos’ role as a key platform for the modernization and digitalization of casino operations.

Casino City Center Rosario is one of the country’s most important entertainment complexes, recognized for its broad offering of gaming, hospitality, gastronomy, and live shows, as well as for its continuous commitment to innovation and operational excellence. Its vision, focused on modernization and the continuous improvement of customer experience, makes it a benchmark within the gaming industry in the region.

This milestone also marks the beginning of new key functionalities within the operation, such as the implementation of Player Tracking for player identification and management, along with the activation of Fun Plays, which bring greater dynamism, engagement, and value to the player experience. In line with the industry’s shift toward increasingly digitalized environments, the project also introduces the possibility for players to load gaming credit directly onto the machine from a bank account or electronic wallet, securely and instantly, through an interoperable QR code. This solution, part of the Win Pay payment management platform, drives a more agile and secure cashless model aligned with the evolving demands of the market.

Francisco de Moya, CEO of Halkkon Capital Partners, commented: “This launch represents an important step in the technological evolution of our operation, allowing us to optimize management, enhance the customer experience, and lay the groundwork for future developments.”

Eric Benchimol, CEO of Win Systems, added: “The deployment of Wigos at City Center Rosario is a clear example of how our technology adapts to large-scale operations, enabling operators to optimize processes, improve the player experience, and evolve toward increasingly digitalized models.”

“This implementation is part of our growth strategy in the region and reflects our commitment to supporting operators with robust, scalable, and future-ready technology,” said Darío Zutel, Executive Chairman of Win Systems. “Moving forward together with a benchmark such as City Center Rosario allows us to further strengthen our positioning and deliver real value to the operation.”

With this new installation, Win Systems reinforces its commitment to the Argentine market and continues to steadily advance its expansion strategy, supporting leading operators with state-of-the-art technological solutions.

 

The post Win Systems drives its expansion with the implementation of Wigos CMS at Casino City Center Rosario appeared first on Americas iGaming & Sports Betting News.

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SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026

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SOFTSWISS has solidified its leadership position in the European iGaming market by winning the Game Aggregator of the Year category.

The recognition took place during the prestigious SBC Awards Europe 2026 ceremony, held on April 30 in Malta.

The event served as the official closing of the SBC Summit Malta, bringing together the industry’s top operators, suppliers, and regulators.

The award highlights the platform’s ability to provide content scalability and high-impact engagement tools for its global partners.

Technical performance and scale at the industry’s core

With a portfolio exceeding 40,000 titles, the SOFTSWISS Game Aggregator connects operators with over 300 providers across 24 regulated jurisdictions.

Beyond volume, technical stability remains a key pillar, maintaining a 99.999% uptime even during peak traffic loads.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, celebrated the win in Malta, often considered the capital of the iGaming world.

According to Kaminskaya, the award reflects the team’s dedication to creating a practical tool for the daily management of operator brands.

Innovation in retention and new prediction markets

The victory at the SBC Awards follows the recent launch of new features, such as the Tournament Report and Instant Tournaments.

These tools allow operators to monitor campaign metrics in real-time and adjust marketing strategies without switching platforms.

The company has also diversified its B2B offering with the introduction of its Prediction Markets Platform.

This solution focuses on fixed-odds for real-world events, covering areas ranging from politics and economy to technology.

With over 15 years of experience and a team of 2,000 professionals, SOFTSWISS reaffirms its role as a global technology hub in the gaming ecosystem.

The post SOFTSWISS wins ‘Aggregator of the Year’ at SBC Awards Europe 2026 appeared first on Americas iGaming & Sports Betting News.

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