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TVBET and UltraPlay joined forces to make cutting-edge TV games more accessible to the end customer
The recent growing popularity of live betting products among players helped TVBET to draw the attention of modern technology company UltraPlay, with the result that the parties entered into a cooperation agreement. From now on, the full B2B provider’s portfolio added to the platform’s offering.
Due to recent events in the gaming industry, more and more customers, especially, betting punters were eager to wagering. At the same time, with similar betting mechanics, lotteries and card games by TVBET have become a true alternative to sporting events for a great number of people throughout the world. Now, they are gradually becoming loyal fans of games like Poker, Joker, Backgammon, WheelBet, 1Bet, and others.
To strengthen the presence of its products, TVBET teamed up with UltraPlay – another strong player on the iGaming market. Since the launch in 2010, UltraPlay has become a trusted partner for delivering superior sports software and odds products to its customers. The company’s expertise applies to sports and eSports betting, live betting, white-label, online casino, and blockchain technology.
Accordingly, all the existing partners of UltraPlay can now make requests on integrating TV games to their set of products both digital and land-based. TVBET also states that additional promotion and technical support of its 11 live-games to the clients are provided at no cost. Unlike its competitors, the TVBET team offers a full spectrum of supported promo tools, such as multi-level jackpots, bonuses, and cashback.
“We are thrilled to cooperate with such an experienced company as UltraPlay. Through our common efforts, we can definitely strengthen our position in target markets”, – said Peter Korpusenko, CEO TVBET. “It is very heartening that our broadcast products become widely beloved throughout the globe, and we must maintain the quality at the highest level”.
Mario Ovcharov, CEO of UltraPlay has commented: “We continuously grow our casino product portfolio with thrilling and high-quality games, such as TVBET’s offering. Their constant innovation and top-shelf content created a tremendous demand in the industry. With adding TVBET to our turn-key platform, we go beyond expectations from the company’s online betting partners.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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