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Wazdan Strengthens International Team with Four New Hires

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Award-winning slots manufacturer Wazdan is happy to welcome four new staff members to their team. The rapidly growing company has appointed Albert Bellavista as Head of Business Development – Spain & Latin America, Sandrine Chen as Sales and Business Development Manager – Asia, Bekki D’Agata as Sales and Development Manager and Katarzyna Pysz as Senior Campaign Manager. All four bring a wealth of iGaming experience to the table, and share Wazdan’s passion for games and consistent improvement.

Albert Bellavista has over twelve years’ experience in the betting and gaming industry. Having previously worked with some of the major players including Betfair and William Hill, he brings a wealth of experience in the Spanish and Latin American markets to his new role as Head of Business Development – Spain & Latin America.

Sandrine Chen joins Wazdan as Sales and Business Development Manager – Asia, with a focus on expanding Wazdan’s business in Asia. Her extensive knowledge of the Asian market is unparalleled, and she is known for her proactive approach to new business. Known for her disruptive business ideas, Sandrine’s over 5 years iGaming experience is set to benefit Wazdan’s clients.

Katarzyna Pysz has a wealth of both land-based and online casino experience, having worked for multiple operators including NetEnt during her 13 years in iGaming. She joins the team as Senior Campaign Manager, and brings with her a multitude of B2B and B2C experience cooperating with top casinos on player-facing campaigns.

Bekki D’Agata joins Wazdan from SiGMA where she worked first as Head of Sales and then as Events Director. SiGMA organise and run iGaming events in Europe, Asia and Latin America. Bekki joins Wazdan with an extensive iGaming network, a key understanding of the industry and a host of industry contacts.

Head of Sales at Wazdan Andrzej Hyla said: “We are delighted to welcome four new members to the Wazdan team. Our new team members share our unique Wazdan vision and passion for games. They will be supporting our business to bring new global partners on board and to deliver exceptional customer service to our existing clients. It’s a very exciting time for Wazdan, and we have our sights set on continued global growth.”

Wazdan is a fast-growing games developer, and has become a player and operator favourite. The three new hires will further fuel Wazdan’s international growth, working to bring new global partners on board and providing the company’s existing clients with a best-in-class customer experience. Wazdan’s amazing games portfolio combined with a brilliant team is a winning formula for the energetic game-maker. With four amazing new team members on board, Wazdan aims to become a leading global slots developer in the iGaming industry.

Wazdan’s games are part of a number of casinos and aggregators who focus on appealing to a wide range of audiences, putting the award-winning slots manufacturer’s games at the heart of their differentiation strategy. The slot developer’s growth has continued to accelerate so far this year, with new partnerships agreed with a number of global operators and providers including Digitain, Singular, Mr Slotty, Salsa Technology and Boss. Gaming Solutions amongst others.

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Behavioral Analysis

SCCG Bets on ‘Emotion AI’: New Tech Can Read Player Faces for Trust & Fraud

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Editor’s Take

Why this matters: “Emotion recognition” usually raises immediate red flags regarding privacy and GDPR. However, Gotcha’s differentiator—processing micro-expressions in real-time without storing biometric data—could be the key to unlocking this tech for regulated markets. The potential use cases in iGaming are massive: from detecting distress for Responsible Gambling interventions (e.g., stopping a tilt) to identifying “tells” or stress indicators in potential fraud/bonus abuse scenarios.

The Full Story

SCCG Management, the global advisory firm led by Stephen Crystal, has announced a strategic partnership with Gotcha, a technology company specializing in real-time emotional intelligence and behavioral analysis.

The deal will see SCCG spearheading Gotcha’s go-to-market strategy, introducing its proprietary “Emotion AI” platform to a network of over 100 client partners across the sportsbook, iGaming, and digital entertainment sectors.

How It Works: The Science of Micro-Expressions Gotcha’s platform utilizes advanced behavioral science to analyze facial micro-expressions—involuntary muscle movements that reveal genuine emotions—in real-time. By detecting these subconscious signals, the software enables operators to look past what a user says or clicks and understand how they actually feel.

The technology targets critical operational areas including:

  • Customer Experience: Measuring genuine engagement levels.

  • Fraud Detection: Identifying behavioral stress markers associated with deceit.

  • Employee Performance: Evaluating service quality in support or VIP management roles.

The Privacy “Firewall” Crucially for the highly regulated gaming industry, Gotcha has designed its system with a “privacy-first” architecture. The technology delivers instantaneous emotional insights without retaining or storing biometric data. This “no-storage” approach is designed to keep operators compliant with stringent global data protection standards (such as GDPR), solving one of the biggest hurdles for biometric adoption in Europe and North America.

Management Commentary Stephen Crystal, Founder and CEO of SCCG Management, highlighted the regulatory fit of the tech:

“Emotion-driven insights represent a powerful next step in how gaming and digital platforms understand trust, engagement, and user experience. Gotcha has developed a scientifically grounded, privacy-first technology that aligns well with the needs of regulated gaming markets
 We’re excited to support their expansion.”

The partnership signals a broader industry trend toward AI-driven behavioral intelligence, moving beyond simple transactional data to deeper, psychological metrics for decision-making.

The post SCCG Bets on ‘Emotion AI’: New Tech Can Read Player Faces for Trust & Fraud appeared first on Gaming and Gambling Industry Newsroom.

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Behavioral Analysis

Gotcha Joins SCCG Network: Using Micro-Expressions to Measure Player Engagement

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SCCG Management, a leading advisory firm in the global gaming industry, today announced a strategic partnership with Gotcha, a pioneering emotion recognition technology company specializing in real-time emotional intelligence and behavioral analysis.

Through this partnership, SCCG will support Gotcha’s go-to-market strategy and business development efforts across gaming, digital entertainment, and adjacent technology-driven sectors. Gotcha’s proprietary platform leverages advanced behavioral science and facial micro-expression analysis to detect subconscious emotional signals in real time, enabling organizations to gain deeper, unbiased insights into customer behavior, trust, and engagement.

Designed with privacy and compliance in mind, Gotcha’s technology delivers instant emotional insight without retaining or storing biometric data. This approach allows operators and enterprises to enhance customer experience measurement, employee performance evaluation, fraud detection, and service quality while maintaining alignment with global data protection standards. The platform has already demonstrated success across multiple industries, including retail, public services, healthcare, and gaming.

SCCG’s role in the partnership includes sales support, strategic introductions, and go-to-market execution, leveraging its global network of more than 100 client partners across sportsbook operators, iGaming platforms, content studios, sports leagues, data providers, and B2B technology vendors. By integrating Gotcha into SCCG’s advisory and business development ecosystem, the partnership aims to accelerate adoption of emotion recognition solutions within regulated gaming environments and other high-interaction digital platforms.

“Emotion-driven insights represent a powerful next step in how gaming and digital platforms understand trust, engagement, and user experience,” said Stephen Crystal, Founder and CEO of SCCG Management. “Gotcha has developed a scientifically grounded, privacy-first technology that aligns well with the needs of regulated gaming markets and enterprise operators. We’re excited to support their expansion and introduce this capability to our global partner network.”

The partnership reflects a broader industry shift toward AI-driven behavioral intelligence designed to improve transparency, engagement, and operational decision-making without compromising privacy, ethics, or regulatory compliance.

The post Gotcha Joins SCCG Network: Using Micro-Expressions to Measure Player Engagement appeared first on Americas iGaming & Sports Betting News.

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Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment

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Editor’s Take

Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.

The Full Story

Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.

The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.

Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.

Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.

Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.

The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.

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