Central Europe
SIS secures exclusive Czech and Hungarian racing deals
Leading supplier becomes sole live pictures and data distributor of Czech and Hungary’s biggest horse racing events
SIS (Sports Information Services), the leading supplier of 24/7 betting services, has further expanded its horse racing portfolio having signed agreements with LAB representing Czech racing and Kincsem Park, the home of Hungarian racing, to become the exclusive distributor of live pictures and data of Czech and Hungarian horse races.
As part of these new deals, SIS will broadcast at least 300 races across the year from four of the biggest racecourses in the Czech Republic – Prague, Most, Pardubice, and Karlovy Vary, and 265 races a year from Hungary’s Kincsem Park.
The exclusive rights package includes some of Eastern Europe’s most high-profile races, including the world famous Velká Pardubická on 11th October.
The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channels and 24/7 Live Horse & Greyhound Channels, which provide a betting event every three minutes.
These latest deals further enhance SIS’s market-leading portfolio of international racing, with now over 30,000 races from 6 continents including racing from UK, Ireland, Argentina, Australia, Chile, Dubai, Germany, Singapore, and the US.
William Morris, Head of International Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data for horse racing in the Czech Republic and Hungary is a boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”
Vicki Gibbins, Operations and Sales Director at LAB, said: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Many bettors will be aware of our world-famous race, Velka Pardubicka and we are excited that thanks to this deal with SIS more bettors from all over the world will be able to enjoy and wager on it.”
Istvan Pecsi, Managing Director at Kincsem Park, said: “Working with a market leader like SIS will help raise the profile of Hungarian racing around the world.
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourses.”
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