Pariplay Partners with BetVictor to Supply Innovative Casino Content

Pariplay to supply games portfolio access to European online gaming market leader

Pariplay Ltd., the iGaming software and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has announced an exciting new partnership with BetVictor, one of Europe’s leading online gaming operators. The partnership will see Gibraltar-based BetVictor, an online sports betting and casino brand, gain access to Pariplay’s extensive library of over 100 propriety games, development partner games from our Ignite partners and over 3000 third-party games.

BetVictor’s online casino boasts over 700 of the industry’s best games, sourced from premier suppliers around the globe. Focused on quality and quantity, BetVictor’s partnership with Pariplay ensures access to impressive and popular game titles, such as Amazing Riches, Dragons of the North and Wolf Riches, which are poised to stand out among BetVictor’s assortment of casino games.

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Starting as an independent bookmaker in 1946, BetVictor has flourished into one of Europe’s leading online gaming companies, serving customers from over 150 countries. Through bold innovation and a pioneering mindset, it has shown a commitment to technological advancement and offering an enjoyable consumer journey. Aligning with that goal, BetVictor regularly updates its casino products to bring customers the best and most exciting experiences, which the partnership with Pariplay will aim to further.

Turlough Lally, Director of E-Gaming at BetVictor said: “Our partnership with Pariplay is a continuation of our strategy to give our customers the very best casino content. We’re thrilled to be working with a company possessing such a broad regulatory footprint, high-quality games portfolio and cutting-edge technology.

Adrian Bailey, Managing Director at Pariplay, said: “Partnering with a successful operator like BetVictor further establishes Pariplay’s distribution presence in regulated European markets and with Gibraltar-based operators, where we’ve worked hard to develop an unrivalled catalogue of content. We know that our collection of attractive games and third-party content will provide BetVictor players with an extraordinary gaming experience, building on their competitive edge in the global iGaming market.”