Industry News
Relax Gaming inks major deal with GVC
Relax Gaming, igaming aggregator and supplier of unique content, has partnered with one of the industry’s largest operators, GVC Holdings, in an agreement which will significantly boost the supplier’s global presence.
GVC’s leading online casino brands will soon launch Relax’s proprietary slot titles, including top-performers Temple Tumble, Money Train and Snake Arena, together with a selection of premium games from the supplier’s vast library of aggregated third-party content.
With licences in over 20 countries, GVC operates many of the industry’s most popular online brands, including bwin, Sportingbet, Ladbrokes, partypoker and Coral. In addition to GVC’s consumer-facing brands, Relax content will also feed into the group’s B2B services, provided to a number of leading gaming operators worldwide.
Danske Spil, the state-owned national lottery in Denmark, will be amongst the first operators to gain access to Relax proprietary and aggregated content. It is part of the World Lottery Association (WLA) and recognised as one of the leading lottery operators in the world. This marks the first step for the supplier to enter the Danish market and will be followed by a global rollout in the near future.
GVC has an international distribution presence that will allow Relax to extend its global reach and build on its consistent commercial success. The partnership is the latest in a string of content deals Relax Gaming has made with top tier operators, further demonstrating the popularity of its titles across numerous regulated global markets.
Daniel Eskola, Relax Gaming CCO, said: “GVC is one of the most well-respected names in the gambling industry with years of experience in the sector, and we’re delighted to have signed a deal to provide our popular content to its online brands.
“It’s been an incredibly busy year for us at Relax Gaming as we continue to expand our network with leading operators, and we look forward to offering our games to an even wider audience through this exciting new partnership.”
Paris Anatolitis, Commercial Director at GVC, said: “At GVC, our aim is to provide our customers with the most cutting-edge and innovative content available and deliver the industry’s premier gaming experience.
“We’re absolutely delighted to have joined forces with Relax Gaming, and we know its games will be a huge hit with our players, and a fantastic addition to our market-leading portfolio.”
This year Relax Gaming is celebrating its 10th anniversary, marking a decade of quality service to the industry’s leading online casinos. The company supplies its partners with a growing library of over 1000 proprietary and third-party studio games through a quick and simple integration.
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