United Remote gets real-time with engagement specialist Competition Labs

CompetitionLabs and rapidly growing aggregator United Remote have announced a partnership which offers significant advantages to operator and game publisher alike.

United Remote’s aggregation platform provides a compelling offering to casino operators with a solid line-up of games from a plethora of partners supported by empowering backend tools. United Remote has been investing extensively in technology, with the deal with Competition Labs delivering on its strategy of adding value to operators by freeing them from capability constraints.

The integration of Competition Labs’ industry leading engagement technology brings new gamification tools to the United Remote platform, adding missions, achievements, challenges and competitions to United Remote’s existing loyalty portfolio. Gamification techniques lead to higher player retention rates, increased levels of new game adoption and player engagement with brands. Using CompetitionLabs’ real-time rules engine, operators can use up to the second data to improve segmentation and content relevance.

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United Remote believe that their recent investments and announcements will set a new standard for the iGaming industry, ensuring B2B-channel customers have the easy-to-use tooling, paired with powerful capabilities that they need to compete. United Remote has also conducted an extensive review of their existing agreements, streamlining and placing renewed emphasis on player protection, compliance and transparency.

Julian Steinwender, co-founder and CPO at CompetitionLabs, said: “We are delighted to bring our pioneering gamification tools to United Remote’s platform. Our tools are all about enhancing operator creativity and player engagement – with United Remote we find a unique kindred spirit. The sky’s the limit.”

Jeremy Fall, CEO of United Remote added: “Competition Labs’ gamification delivers excitement and entertainment in spades around personalised experience, so it’s a WIN:WIN:WIN for players, operators and ourselves. With these powerful new tools available in the United Remote portfolio, operators can literally create new shapes and forms.Our partnership with Competition Labs puts us in a position to give operators a unique toolkit which enables and accelerates their innovation cycles, driving engagement and revenue up.”