Industry News
United Remote take the Fast Track to player engagement
Rapidly-growing iGaming aggregator, United Remote, has selected Fast Track CRM (FT CRM) to drive player engagement across the platform.
United Remote is the aggregator of choice for a number of top-flight operators, with the company focus on ensuring that United Remote’s platform has content available for all strategic jurisdictions for operators seeking to expand their global footprint. With a new service model and rapid on-boarding, United Remote is proving to be instilling better technology, processes and disciplines while meeting the rigorous standards of operators seeking to deliver across multiple jurisdictions.
United Remote has gone through an intensive period of restructuring since industry-veteran Jeremy Fall was appointed CEO, and has undergone a period of unprecedented growth since Fall took the reins. United Remote’s resurgence under Fall has been amplified by the hiring of a crack team to push the iGaming platform’s performance and to focus on developing revenue from the company’s impressive base of assets.
Apart from putting a new management team in place, Fall has been instrumental in changing the service ethic at the company, bringing a fresh, new approach that puts customer experience and the customer journey at the centre of all United Remote’s activities. This has resulted in adapting the agreements the company previously had put in place, de-risking the entire enterprise, and focusing very particularly on customer protection, hence the choice to go with Fast Track CRM. United Remote will roll out FT CRM across their portfolio over the coming twelve months.
The tie-in with FT CRM is part of the on-going process to embrace innovation to deliver a sharper response and United Remote took the plunge on the software provider to streamline new integrations and provide operators more profitable real-time data. This is all part of upping United Remote’s service to the iGaming industry and ensuring that the B2B-channel is given priority.
FT CRM is the first CRM platform built specifically for iGaming and allows operators to automate real-time engagements with their players. The platform was first launched at ICE 2019 and has seen a high level of interest from operators globally over the last year.
Simon Lidzén, co-founder and CEO of FAST TRACK, said: “We are very excited to work with United Remote. They are fast-growing and ambitious, with some interesting ideas for player engagement. The flexibility that we are able to offer with FT CRM makes it a very good fit for a business with creative ideas. We are looking forward to a great long term partnership”.
Jeremy Fall, CEO of United Remote said: “We believe that in order to succeed in the future we need the right technology that enhances service and value for our customers. FT CRM is the solution we have been looking for to manage our player engagement. The platform’s impressive real-time capabilities are just what we need to support our player retention strategies as we continue to grow.”
For further information visit www.united-remote.com
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