Industry News
GGPoker’s Felipe “Mojave” Ramos joins MuchBetter as brand ambassador
Gaming ewallet, MuchBetter, today announced Felipe “Mojave” Ramos, as MuchBetter’s latest brand ambassador. Representing GGPoker, home to many of the world’s top poker professionals, including Daniel Negreanu and Bryn Kenney. Felipe is also a poker coach, television host and entrepreneur, and has a large social media following for his “Poker Lifestyle” brand. Felipe will work with MuchBetter to reach the global online poker community – especially fans in his native Brazil where he is one of the most influential people in poker.
The partnership starts this week ahead of the launch of Felipe’s new poker training courses, as well as his regular #mojaCOOP poker tournament series. Felipe chose MuchBetter as his payment brand since he needed a global partner to help coordinate payments during these events, and had seen MuchBetter’s success with other pros/streamers such as Lex and Felix.
Brazil is an important growing market for MuchBetter, and the company expects that Felipe’s endorsement will help them demonstrate the value of its services to new customers in the region – namely the ease of use and security of its payment services.
“Poker is one of the most popular games in Brazil, surpassed only be the nation’s love of football,” said MuchBetter co-founder and CEO, Israel Rosenthal. “Brazil is a hugely important market for us. With its large population, fast growing digital commerce sector and love of poker, this kind of partnership is a great fit. We’ve made significant progress in the Brazilian market already, but I expect Felipe’s endorsement to push us even further. In our events with Felipe, we want to demonstrate the MuchBetter is the most technologically advanced product on the market, letting players make deposits with just their smartphone and fingerprint, in a matter of seconds.”
“I wanted to find a payments partner that was an emerging force on the poker scene, which would give my fans the best user experience,” said Felipe “Mojave” Ramos. “The MuchBetter team really understands poker and what players want, and I’ve seen this in their work with other poker pros. I have big things planned for growing the Poker Lifestyle brand, and MuchBetter will play an important part in all future events.”
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BetBlocker
New Turkish-language tool from BetBlocker extends service to 90 million additional people
Gambling harm prevention charity BetBlocker today reveals the extension of their award-winning assistance into Turkish.
In 2025, BetBlocker saw a tremendous increase in support, with more than three hundred thousand individual users initiating a block throughout the year. This significant level of engagement has been made possible by the diverse array of languages into which the charity has translated its assistance.
Yesilay, the main Turkish support service, reports that requests for help with gambling are now surpassing those for alcohol, drugs, or tobacco, alongside significant uptake and harm among youth, making the launch of Turkish language support timely and relevant.
Founder and Trustee for BetBlocker, Duncan Garvie, offered these comments: “BetBlocker is genuinely excited to roll out our second language expansion of 2026.
We’ve experienced phenomenal uptake of the service over the last 12 months and figures hare steadily rising. One of the biggest drivers of that growth has been improving the accessibility of our support by meeting users where they are and offering support in the language that they’re most comfortable accessing in.
Alongside Turkey itself, there are substantial Turkish speaking communities across Europe, the Middle East and North America. It is our hope that this evolution of BetBlocker will ensure that a deeper level of support is available more widely across the Turkish diaspora.
BetBlocker would like to offer our deepest thanks to Fatmatuz Zehra Pehlivan, a Clinical Psychologist and researcher, who volunteers Green Cresent in the field of addiction treatment. Fatmatuz volunteered her time to help translate our app, and every Turkish language user we support owe her their thanks for the donation of her time and expertise.
As with many of the communities BetBlocker now supports, we would not be able to reach so many people without the kindness and generosity of field experts like Fatmatuz.”
The post New Turkish-language tool from BetBlocker extends service to 90 million additional people appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alec Gehlot Chief Executive Officer at PlaySignal
PlaySignal Debuts: Alec Gehlot’s New Sophisticated Responsible Gaming Platform
Alec Gehlot, previous senior executive at Optimove, has introduced PlaySignal, a responsible gaming platform aimed at assisting operators in identifying and addressing player risk promptly.
PlaySignal employs a traffic-light system featuring green, amber, and red signals to steer player conduct and indicate when behaviors start to enter higher-risk areas. The platform seeks to minimize avoidable exclusions by offering operators enhanced visibility of rising risks, while simultaneously giving players more understanding of how their actions are evaluated.
Leveraging behavioural analytics, PlaySignal tracks player actions during gameplay and displays information as distinct signals. This allows teams to act earlier and react more appropriately as risk evolves.
The product connects with current operator systems to assist responsible gaming, CRM, and compliance teams by providing a unified view of activities, encouraging a more uniform strategy among teams as regulatory demands grow in important markets.
Building on his time at Optimove, where he collaborated with operators on segmentation, retention, and user engagement, Gehlot recognized a demand for innovative tools to enhance player protection as regulatory and tax pressures mount in regulated markets.
The company launched PlaySignal at ICE earlier this year, where it was a contender in the Innovators Challenge, and initiated talks with operators in various markets. The initial launch will concentrate on the UK prior to global expansion.
Alec Gehlot, Chief Executive Officer at PlaySignal, said: “Regulation and taxation are only moving in one direction, and operators need new tools to adapt. Player protection can no longer be treated as a compliance obligation; it has to become a competitive differentiator.
“Regulated operators are under real pressure, particularly in the UK, and we believe giving them earlier visibility of risk is essential not just for protection, but for long-term sustainability.”
The post PlaySignal Debuts: Alec Gehlot’s New Sophisticated Responsible Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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