Industry News
GGPoker’s Felipe “Mojave” Ramos joins MuchBetter as brand ambassador
Gaming ewallet, MuchBetter, today announced Felipe “Mojave” Ramos, as MuchBetter’s latest brand ambassador. Representing GGPoker, home to many of the world’s top poker professionals, including Daniel Negreanu and Bryn Kenney. Felipe is also a poker coach, television host and entrepreneur, and has a large social media following for his “Poker Lifestyle” brand. Felipe will work with MuchBetter to reach the global online poker community – especially fans in his native Brazil where he is one of the most influential people in poker.
The partnership starts this week ahead of the launch of Felipe’s new poker training courses, as well as his regular #mojaCOOP poker tournament series. Felipe chose MuchBetter as his payment brand since he needed a global partner to help coordinate payments during these events, and had seen MuchBetter’s success with other pros/streamers such as Lex and Felix.
Brazil is an important growing market for MuchBetter, and the company expects that Felipe’s endorsement will help them demonstrate the value of its services to new customers in the region – namely the ease of use and security of its payment services.
“Poker is one of the most popular games in Brazil, surpassed only be the nation’s love of football,” said MuchBetter co-founder and CEO, Israel Rosenthal. “Brazil is a hugely important market for us. With its large population, fast growing digital commerce sector and love of poker, this kind of partnership is a great fit. We’ve made significant progress in the Brazilian market already, but I expect Felipe’s endorsement to push us even further. In our events with Felipe, we want to demonstrate the MuchBetter is the most technologically advanced product on the market, letting players make deposits with just their smartphone and fingerprint, in a matter of seconds.”
“I wanted to find a payments partner that was an emerging force on the poker scene, which would give my fans the best user experience,” said Felipe “Mojave” Ramos. “The MuchBetter team really understands poker and what players want, and I’ve seen this in their work with other poker pros. I have big things planned for growing the Poker Lifestyle brand, and MuchBetter will play an important part in all future events.”
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appointments
Behind The Gloves forms Advisory Board to scale beyond event activations
Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.
The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.
According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.
Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.
Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.
“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”
The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
LuckyCasino launches in Spain as LCKY Group expands B2C footprint
LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.
The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.
LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”
Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.
“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”
The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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