Central Europe
Over 140k tickets sold for secret football match
Lokomotive Leipzig have sold over 140.000 e-tickets to their secret football match which will be streamed live on the club’s social and digital media channels of Facebook, Youtube and Instagram on the 8th May at 20:30 CET and then made available for regular rerun. Incredible for a club in the fourth division of German professional football league with average attendances of 3,000. The purpose of this match is to raise funds to support the financial pressures of the club’s staff and facility costs during the Covid-19 pandemic.
The match has not only won the hearts and minds of local fans, but also, the German public and international supporters who now represent 9% of tickets sold. Overseas media like the BBC has picked up on the story spreading the word far and wide.
Based on the range of the channels (approx. 200,000 people / month), a high frequency can be expected.
To raise further funds LOK Leipzig has exclusively appointed Sponsor.Online to engage with sponsors and corporate donors. The club uses the digital marketplace to manage its profile and sponsorship inventory. A variety of digital sponsorship and advertising inventory is now available for the match.
As part of the digital campaign match details and content is being gradually released as build-up to game day. What has been revealed so far is that the match will be live streamed from the stadium with English commentary.
The commercial offer will be publicly announced as of Monday, 10 am CET.
For more information please contact [email protected].
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Central Europe
ComeOn Group’s Sportsbook hub in Austria relocates to new office space to facilitate further growth
ComeOn Group announced the relocation of its sportsbook, tech and risk management hub in Graz, Austria, to a new and central office space. The new office marks yet another milestone in ComeOn’s investment to accelerate its proprietary sportsbook platform and deliver a differentiated product proposition to its sportsbook players.
ComeOn’s proprietary sportsbook platform and in-house trading team is a key part of its strategy to grow the sportsbook business according to the company’s growth strategy. The office in Austria marks the central gravity of the platform development and opens up room for the teams to grow further as ComeOn levels up its investment into their sportsbook part of the business.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about our new sportsbook engineering and trading hub in Graz. Sportsbook is a key driver of our growth plans ahead and we are well on track with the strategic goal we have set to double our sportsbook business in the next three years. By investing in technology and our proprietary sportsbook platform we are not only providing our customers with top-notch entertainment experiences but also ensuring that our employees have the tools and environment they need to innovate and excel. Our new office is not just a place to work; it’s a hub for collaboration and growth, allowing us to better serve our customers.”
The new office opened its doors officially at the beginning of October and ComeOn Group remains dedicated to providing creative and modern office spaces across all their locations for its employees to keep on innovating to deliver the most exciting entertainment experiences for their customers.
The post ComeOn Group’s Sportsbook hub in Austria relocates to new office space to facilitate further growth appeared first on European Gaming Industry News.
Central Europe
Digitain and LeBull.pl Join Forces with a New Exciting Partnership
Digitain keeps expanding its presence on the European market with a new partnership with LeBull.pl, a major Polish sports betting and casino operator.
The integration with LeBull.pl will further expand the existing partnership with LeBull. Building on a successful partnership, LeBull.pl is taking its Polish market presence to the next level with Digitain’s award-winning sportsbook solution, which will empower LeBull.pl to engage players more effectively through a range of innovative features.
Following the announcement, Ani Mkrtchyan, Chief Sales Officer of Digitain, said: “This new partnership is a significant milestone in Digitain’s strategy to expand in Poland. We’re happy to be able to work with such a brand as Lebull.pl and their management team to bring our common vision to life.
LeBull.pl commitments and objectives perfectly align with ours, so we’re looking forward to reach new heights together.”
Konrad Łabudek, Head of LeBull Poland, also commented on this agreement: “Poland is an exciting market for us, as we are eager to further develop in the region and our implementation there has to do with our collaboration with Digitain. Together we managed to develop a product that complies with the specific and complicated regulations in force in Poland. Digitain’s incredible service and quality support were very helpful in this regard.
Poland is a significant market with opportunities for growth, and one we’re delighted to be a part of. We look forward to cooperating with Digitain’s team to reach new heights and increase our brand’s presence in this promising market for months and years to come.”
The integration with LeBull.pl, which is powered by Gamingtec platform, will further expand the existing partnership with LeBull. Building on a successful partnership, LeBull.pl is taking its Polish market presence to the next level with Digitain’s award-winning sportsbook solution, which will empower LeBull.pl to engage players more effectively through a range of innovative features.
The post Digitain and LeBull.pl Join Forces with a New Exciting Partnership appeared first on European Gaming Industry News.
Central Europe
SOFTSWISS Steps In to Assist Southern Poland After Severe Flooding
SOFTSWISS, a global tech supplier of software for the iGaming industry, along with its employees, has actively aided communities affected by the recent flooding in Southern Poland.
In September, Storm Boris brought devastating floods to Central and Eastern Europe, causing widespread damage. Torrential rains left thousands of homes submerged, severely impacting numerous cities in Poland, the Czech Republic, and Romania. In Poland, the southern regions were hit the hardest, with dozens of towns requiring urgent evacuations and support for affected communities.
To provide immediate relief, SOFTSWISS made a financial donation to the Wielka Orkiestra Świątecznej Pomocy, a well-known Polish charity organisation. SOFTSWISS has two development offices in Poland, allowing employees to quickly join the relief efforts and offer their assistance during the flood.
Under the company’s coordination, Polish employees packed boxes of over 100 kilograms of essential items, including food, hygiene products, and necessities such as matches, candles, and batteries. SOFTSWISS handed these supplies to Caritas Polska, a charitable organisation spearheading relief efforts for the affected areas.
Earlier this year, SOFTSWISS also organised a large-scale charity and awareness campaign to support flood-hit regions in Brazil.
“Unfortunately, natural disasters happen, and we don’t want to stand idly by. We strive to help in any way we can. This aligns with one of our core values, We See People, which applies not only to our employees. We always see the people beyond the business, and I believe our ESG initiatives reflect this,” said Natalia Perkowska, Deputy Chief HR Officer at SOFTSWISS.
The aid campaigns in Poland and Brazil are part of SOFTSWISS’ broader global strategy focused on social responsibility and sustainable development (ESG). The company also dedicates to long-term social and environmental projects, with notable initiatives such as participation in World Environment Day, Pink October, Movember, and various environmental protection efforts.
Recently, SOFTSWISS was recognised as The Best Employer of 2024 at the SBC Awards.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Steps In to Assist Southern Poland After Severe Flooding appeared first on European Gaming Industry News.
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