Industry News
NetEnt and ReelPlay agree IP partnership
NetEnt Product Services Ltd and ReelPlay Pty Ltd have entered into an agreement which strengthens their rights associated with their respective marks InfiniReels and Infinity Reels.
NetEnt and ReelPlay are leading providers of premium gaming solutions to casino operations. NetEnt’s debut InfiniReels game, Gods Of Gold InfiniReels will launch on 14 May 2020. ReelPlay’s El Dorado Infinity Reels launched in November 2019; the follow-up, Giza Infinity Reels, launched in April 2020. ReelPlay’s Odin Infinity Reels will launch in June 2020.
Under the terms of the agreement both parties will work together to extend and protect their respective franchises of InfiniReels and Infinity Reels.
“In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market. I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times,” said Bryan Upton, Director, Games at NetEnt.
David Johnson, Chief Commercial Officer at Reelplay said “We are happy to have agreed a collaboration with an established, global pioneer such as NetEnt.”
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Belatra
Belatra marks 33 years with April anniversary campaign
The slots supplier says its portfolio now exceeds 150 games and highlights recent LatAm expansion from its Buenos Aires base.
Belatra is marking its 33rd birthday with an anniversary campaign running throughout April, the iGaming slots developer said.
The company said it was founded in 1993 and has since transitioned from building gaming machines for land-based casinos to producing digital content. Belatra added that its portfolio has grown to more than 150 games.
Belatra also pointed to its strategic Latin American headquarters in Buenos Aires as a key base for regional partnerships and growth.
Misha Voinich, Head of Business Development at Belatra, said: “We’re only just getting started, but birthdays provide the perfect chance to reflect on our successes and the path that’s brought us here. From launching our innovative ‘multi-universe’ content strategy to our rapid expansion in Latin America, the successful launch of our first Crash game, and multiple high-profile industry award wins — we are always developing, creating, and evolving. 33 years of innovation, dedication, and gaming excellence — and the best is yet to come.”
Belatra did not provide additional detail on upcoming releases or the timing of any new product announcements beyond saying updates will land during April.
The post Belatra marks 33 years with April anniversary campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming Real Talk
iGaming Real Talk WhatsApp community passes 500 members
Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.
iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.
The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.
Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.
Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”
iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.
Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z
The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GR8 Tech
GR8 Tech updates casino bonuses, tournaments and integrations ahead of World Cup traffic
Supplier says new bonus targeting, parallel tournaments and faster content delivery aim to convert sportsbook spikes into casino revenue.
GR8 Tech says it has updated its casino product ahead of anticipated World Cup-driven traffic, focusing on bonus tools, tournament mechanics, content delivery and provider feature integrations.
“A World Cup can bring a lot of new traffic, but that traffic only matters if you give players a reason to stay,” said Lusine Khudaverdyan, Head of Casino at GR8 Tech. “For casino, that means more flexible bonuses, engaging tournaments, strong content coverage, and provider features that help operators convert interest into repeat play.”
On bonuses, the company said it has introduced product-level wagering that lets operators target promotions across slots, live casino and instant games, or combine categories. On tournaments, GR8 Tech said operators can now use the same game across multiple parallel tournaments and allow players to join more than one at the same time.
GR8 Tech said it works with more than 200 casino providers and is investing in infrastructure to speed up content delivery. The company said new provider-specific content delivery solutions can be implemented in about 1 to 2 weeks, and that it is adding roughly a dozen integrations per quarter. It also pointed to a roadmap aligned with demand trends including instant and mini-game formats, which it said are relevant for crypto-oriented brands and younger audiences.
Beyond game access, GR8 Tech said its roadmap is prioritizing integration of provider features it believes can impact engagement, retention and GGR, with the aim of reducing gaps between provider capabilities and what operators can activate on the platform.
The post GR8 Tech updates casino bonuses, tournaments and integrations ahead of World Cup traffic appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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