Gambling in the USA
Scientific Games Scores New Six-Year Contract From South Carolina Education Lottery
Scientific Games Corporation won a new, six-year contract from the South Carolina Education Lottery (the “Lottery”) for its performance-focused Scientific Games Enhanced Partnership (SGEP) program to responsibly drive maximum profits for educational programs in the state. The Company, which is the primary provider to 10 of the Top 10 performing lotteries in the world, has designed and manufactured every instant game sold in South Carolina since the Lottery launched in 2002, propelling it to the No. 3 ranked instant game lottery in the world (FY2019 per capita sales, La Fleur’s Almanac). To date, instant games represent nearly $4 billion in Lottery contributions to education in South Carolina.
The South Carolina Education Lottery selected Scientific Games following a competitive procurement as the best choice to help reach its goals. The new contract, which includes warehousing and distribution services with a new state-of-the-art distribution facility, a next generation lottery mobile app and interactive services, may be extended for one additional year.
“We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs,” said Hogan Brown, Executive Director, South Carolina Education Lottery. “Continuing the SGEP program, a partnership proven highly successful, will strengthen our ability to responsibly optimize revenue for education in South Carolina.”
“We are honored by the trust the South Carolina Education Lottery has placed in Scientific Games to fully manage their diverse instant game portfolio,” said John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games. “Beginning and ending with analytics and insights, our SGEP program encompasses every aspect of the Lottery’s instant products – from game design through retail execution.”
Since 2014, Scientific Games has helped the Lottery grow instant game sales 10.6%, the highest five-year annual growth rate of any of the Top 10 instant game lotteries worldwide (FY2019 per capita sales, La Fleur’s Almanac). The Lottery also has the top-performing $10 instant game portfolio in the U.S., featuring more than 20 games per year.
“Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy. Managing its unique and successful instant game portfolio requires creative game design, innovative playstyles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem,” said Schulz.
U.S.-based Scientific Games launched the world’s first secure retail instant game in 1974, and currently supplies games, technology or services to more than 150 lotteries in 50 countries.
© 2020 Scientific Games Corporation. All Rights Reserved.
About Scientific Games:
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
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Editor’s Take
Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.
The Full Story
BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).
The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.
Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.
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The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.
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The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.
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The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.
Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.
Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”
Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:
“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”
This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.
The post BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet appeared first on Gaming and Gambling Industry Newsroom.
BETER, the award-winning provider of live streaming, real-time data, and odds for fast-paced esports and sports content, has continued its U.S. expansion by securing Vendor Registration in the state of Florida.
The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the regulatory authority that also oversees sports betting operations in the state.
Following the approval, BETER’s exclusive Setka Cup table tennis tournaments, featuring live streams, live data, and odds, are now available to bettors via the Hard Rock Bet. This launch marks BETER’s official entry into the Florida market, making Florida the fifth U.S. state where Setka Cup is available.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard. BETER expects to unlock much of this additional value through the integration of its exclusive ESportsBattle content into the Hard Rock Bet platform in the near future.
All matches are thoroughly monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated U.S. markets.
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida and are excited to continue building our presence here. Our esports content, particularly ESportsBattle, will also be going live soon, further enhancing the overall betting experience in the state.
“Our teams are looking forward to fruitful collaboration.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex U.S. regulatory landscape.
“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process. This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others.”
The post BETER Secures Vendor Registration in Florida appeared first on Americas iGaming & Sports Betting News.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes
:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
