Gambling in the USA
Scientific Games Scores New Six-Year Contract From South Carolina Education Lottery
Scientific Games Corporation won a new, six-year contract from the South Carolina Education Lottery (the “Lottery”) for its performance-focused Scientific Games Enhanced Partnership (SGEP) program to responsibly drive maximum profits for educational programs in the state. The Company, which is the primary provider to 10 of the Top 10 performing lotteries in the world, has designed and manufactured every instant game sold in South Carolina since the Lottery launched in 2002, propelling it to the No. 3 ranked instant game lottery in the world (FY2019 per capita sales, La Fleur’s Almanac). To date, instant games represent nearly $4 billion in Lottery contributions to education in South Carolina.
The South Carolina Education Lottery selected Scientific Games following a competitive procurement as the best choice to help reach its goals. The new contract, which includes warehousing and distribution services with a new state-of-the-art distribution facility, a next generation lottery mobile app and interactive services, may be extended for one additional year.
“We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs,” said Hogan Brown, Executive Director, South Carolina Education Lottery. “Continuing the SGEP program, a partnership proven highly successful, will strengthen our ability to responsibly optimize revenue for education in South Carolina.”
“We are honored by the trust the South Carolina Education Lottery has placed in Scientific Games to fully manage their diverse instant game portfolio,” said John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games. “Beginning and ending with analytics and insights, our SGEP program encompasses every aspect of the Lottery’s instant products – from game design through retail execution.”
Since 2014, Scientific Games has helped the Lottery grow instant game sales 10.6%, the highest five-year annual growth rate of any of the Top 10 instant game lotteries worldwide (FY2019 per capita sales, La Fleur’s Almanac). The Lottery also has the top-performing $10 instant game portfolio in the U.S., featuring more than 20 games per year.
“Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy. Managing its unique and successful instant game portfolio requires creative game design, innovative playstyles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem,” said Schulz.
U.S.-based Scientific Games launched the world’s first secure retail instant game in 1974, and currently supplies games, technology or services to more than 150 lotteries in 50 countries.
© 2020 Scientific Games Corporation. All Rights Reserved.
About Scientific Games:
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
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Bluberi
Plaza Hotel & Casino to debut Bluberi’s Smokin’ Train slot on April 22
Plaza Hotel & Casino in downtown Las Vegas says it will be the first Las Vegas property to debut Bluberi’s new Smokin’ Train video slot game, with the launch set for April 22.
“We are committed to bringing to the Plaza’s casino floor the latest and greatest games with Bluberi’s Smokin’ Train being our newest addition,” said Sue Ascanio, general manager of the Plaza Hotel & Casino. “Relatively new to the Las Vegas market, Bluberi is offering exciting video slot options that we think will have a loyal following very quickly. So, we are excited to partner with them as they expand their installations in Vegas. Based on the feedback we have so far, we are confident that Smokin’ Train will be highly popular with players at the Plaza.”
Smokin’ Train is a five-reel, 50-line video slot with multiple denominations and a top award of a progressive $10,000, according to the company. The title is themed around the Wild West Gold Rush and includes a Triple Pot Filler mechanic featuring mystery door reveals, combining pots, and a Super Nugget feature that triggers all pots.
In the Hold & Spin bonus, players collect enhancements from train cars to boost, collect, or add cash balls. The Plaza’s announcement comes as suppliers continue to compete for floor space and visibility in the Las Vegas market, where new-game debuts can serve as a bellwether for broader regional rollouts across North America.
The post Plaza Hotel & Casino to debut Bluberi’s Smokin’ Train slot on April 22 appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas
Affiliate says it has upgraded its Media Cruiser platform to support prediction market acquisition as partners expand beyond sports betting and casino.
Media Troopers said it reinforced its focus on prediction markets during the 2026 Bitcoin Conference, held April 27 to April 29 at The Venetian Resort in Las Vegas.
The digital marketing and customer acquisition group said it is seeing demand from long-standing operator partners that are expanding into prediction markets alongside sports betting and casino gaming, and positioned its attendance at the event as an opportunity to engage with platforms operating at the intersection of gaming and crypto.
“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”
The company said it has updated its infrastructure in recent months to support prediction market traffic across its network, including enhancements to its proprietary marketing technology platform Media Cruiser. Media Troopers said the updates are intended to provide operators with more detailed targeting, audience segmentation, and acquisition strategies.
“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.” Media Troopers said it aims to support operators expanding into prediction markets across North America and other markets.
The post Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas appeared first on Americas iGaming & Sports Betting News.
Affiliates
Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas
Affiliate says it upgraded Media Cruiser to support prediction market acquisition as partners expand beyond sports betting and casino.
Media Troopers used the 2026 Bitcoin Conference in Las Vegas (April 27–29 at The Venetian Resort) to highlight its growing focus on prediction markets and its work with operators moving into the category.
The affiliate and customer acquisition group said it is seeing demand from existing partners that are expanding into prediction markets alongside sports betting and casino gaming.
Media Troopers said it has updated its infrastructure in recent months to support prediction market traffic across its network. The company also cited enhancements to its proprietary marketing technology platform, Media Cruiser, aimed at “more detailed targeting, audience segmentation, and acquisition strategies.”
“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”
“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.”
The post Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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