Industry News
iSoftBet agrees online casino content deal with Groupe Partouche

Provider’s best performing slots portfolio integrated with major Swiss
multi-channel casino operator Casino du Lac Meyrin, Geneva, Switzerland
iSoftBet, the leading online and mobile casino content supplier, will integrate a diverse range of its award-winning slots with major multi-channel operator Casino du Lac Meyrin Switzerland.
The Groupe Partouche-owned casino, based in Geneva, will further bolster its online offering with iSoftBet’s market-leading range of premium slot content, fully certified and compliant with the recently regulated Swiss market.
The Swiss casino operator will also be able to access iNgame, iSoftBet’s suite of advanced marketing and real-time gamification tools.
iSoftBet became one of the first casino content and platform suppliers to gain Swiss market certification ahead of the jurisdiction going live in July 2019, providing the country’s casino brands with more than 70 of its best-performing proprietary slot titles, including Jumbo Stampede, Hot Spin, Book of Immortals, and Lucky Stripes.
Switzerland was iSoftBet’s 16th market opening with the provider at the cutting-edge of regulated market entry. The provider is a leader in compliance and is licensed in 17 regulated markets including Italy, the UK, Spain, Belgium, Portugal, Alderney, Romania, Lithuania, Latvia and Estonia.
Michael Probert, Chief Commercial Officer at iSoftBet, said: “Casino du Lac is a significant premium casino brand in the Swiss market, and we’re delighted to be partnering with them.
“Like so many territories in the past, we have pioneered market entry into Switzerland and have a fully compliant catalogue of high performing online and mobile casino content that is proven to deliver outstanding results for our partners.”
Alexander Sosnovski, iGaming CEO at Casino du Lac Meyrin, said: “iSoftBet was one of the first games and software providers to become available on the Swiss legal market. Groupe Partouche carefully selects its partners and works only with the best to bring popular online games and entertainment to its valuable customers.
“We are very pleased to partner with iSoftBet and expect all our partners to provide stable, state-of-the-art technology and to license many more games for the Swiss market.”
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Industry News
MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
Industry News
Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
Industry News
Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.
The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.
Cashout Blackjack also includes a suite of powerful updates:
Sleek New UI: A fully redesigned interface built for seamless usability on all devices.
Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.
Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.
The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.
The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.
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