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iSoftBet celebrates landmark year in Italy

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Supplier’s most successful new game launch – Aztec Gold Megaways – among highlights of stellar 12 months in regulated market

iSoftBet, the leading online and mobile casino content and software provider, has experienced its best year-to-date in the Italian gambling market including its most successful launch of a new title.

The award-winning supplier reached several landmarks including its first network promotion to celebrate Halloween, ‘Kit e’ Muort?’, its most successful launch of a new title in Italy with Aztec Gold Megaways and signing two major tier one commercial deals with Betflag and LeoVegas.it.

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Much of iSoftBet’s success has been driven by its trio of top-performing slot games, Aztec Gold Megaways, Vegas High Roller and Hot Spin Deluxe. Each title offers a unique iSoftBet slot experience, with innovative proprietary features and thrilling bonus rounds presenting players with even more ways to win.

iSoftBet is well placed to capitalise on its outstanding success in the Italian market, with several exciting developments in the pipeline. The rapidly growing company has recently released several new features, including Bonus Chance, MEGABOARD and Ultraspin, which will sit across several new titles, as well as their upcoming six new Megaways.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “The last year has seen the business experience an incredibly exciting period of sustained growth and success for in Italy.

“We pride ourselves on casino games and software excellence made by slots players for slots players, and our partners’ customers have responded in large numbers to make our games some of the best performers in the market.

“Our 2020 roadmap is very exciting, and we look forward to sharing our new developments with our Italian partners.”

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iSoftBet is a leader in compliance, licensed in 17 regulated markets across the globe and providing brands with the highest quality casino games and maximum speed to market.

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MediaX Agency Officially Launches Linkible

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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.

With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.

Linkible is purpose-built for industries where credibility and compliance are critical:

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• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.

• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.

• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.

• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.

• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.

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Key Features of Linkible

• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.

• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.

• Compliance-First Approach – Tailored strategies for industries facing strict regulations.

• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.

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• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.

“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.

The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.

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Allwyn Launches Player Protection Lab

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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.

Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.

Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.

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The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.

Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”

The call for proposals will run until 14 November.

The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.

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Creedroomz Introduces Cashout Blackjack

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Creedroomz has launched Cashout Blackjack, a new version of its popular Live Blackjack game designed to redefine player engagement. This major update features a groundbreaking Side Bet Gamble mechanic, a completely redesigned UI and other key enhancements that deliver a new standard of excitement.

The Side Bet Gamble is an industry-first feature that gives players total control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specific game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. Players are given a choice: Gamble their winnings for a chance to double their payout, or Skip and keep their original amount. This high-stakes, real-time decision point transforms every win into an exhilarating risk-reward moment.

Cashout Blackjack also includes a suite of powerful updates:

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Sleek New UI: A fully redesigned interface built for seamless usability on all devices.

Rebalanced Side Bets: Payouts have been rebalanced to make side bets more compelling and rewarding.

Auto-stand applied on hard / non-splitable scores of 17, 18, 19 and 20.

The new Cashout Blackjack, complete with the Side Bet Gamble feature, is now available to all Creedroomz partners. This launch underscores Creedroomz’s strategic vision to provide partners with groundbreaking tools that ensure they remain at the forefront of the competitive iGaming market.

The post Creedroomz Introduces Cashout Blackjack appeared first on European Gaming Industry News.

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