Eastern Europe
Fantastic! Virtual football fans in Belarus!
8th of April witnessed the first ever virtual fans at the Belarus Cup home match FC Dynamo Brest vs FC Shakhter! One of the stands at the Brestsky Sports Complex held more than three dozen fans from all over the world: Russia, UK, UAE, Uzbekistan, Iran, and many other countries
How did virtual presence become possible?
FC Dynamo Brest and FavBet offered fans a unique opportunity virtually go to a match at this challenging time for the whole world! When buying tickets (which cost 25$ each), football fans sent their portraits and FC staff cut out and attached the photos of each virtual fan to mannequins dressed in kit shirts of famous clubs and national teams of different countries. In addition, each virtual supporter received photo report and video review of the match via email as a confirmation of their presence at the match. They will also receive a real ticket for the match and a matchday magazine sent by mail. Moreover, such supporters are also entitled to a 10%-discount on all merchandise in the official FC Dynamo Brest online store: https://fcdb1960.by/ru/
Sergey Vorobyov, FC Dynamo Brest Director General:
«You know that Belarus is the only country in Europe and perhaps the whole world where the national football championship is on at the moment. And we, the current champions, take part in it. Of course this caused increased attention to our club from foreign fans. I would like to mention our creative team, which reacted quickly and offered this interesting idea. This campaign not only gives people an opportunity to have some fun, but also serves good purposes, because part of proceeds from the sales of virtual tickets will be used to help Belarus fight against coronavirus».
FC Dynamo Brest’s unprecedented campaign is supported by a club’s partner FavBet.
Oleg Smityuk, Head of International Marketing at FavBet:
«We are always more than happy to support any activities born in creative minds of our partners from FC Dynamo Brest and this project is one more prove for that. For FavBet as a company CSR part of this project is also very important and we are sure that more of such initiatives are to come in the nearest future».
FC Dynamo Brest continues to sell virtual tickets for other home matches. In particular, tickets for the match FC Dynamo Brest vs FC Isloch (Vysheyshaya Liga, Round 4), which is to take place on 12th of April at 19:00, are on sale. Buy tickets: https://24afisha.by/ru/minsk/events/sport/4477
Please note!
Part of proceeds from the sales of virtual tickets will be used to help Belarus fight against coronavirus.