Industry News
Microgaming’s seventh annual Gift of Giving campaign brings total donations to £210,000
Microgaming, through its staff-led CSR initiative PlayItForward, has donated £30,000 through its 2019 Gift of Giving campaign, bringing total donations to £210,000 since inception.
Gift of Giving is a seasonal voting scheme giving Microgaming operators and partners ‘the gift of giving’, by providing them with the opportunity to donate to worthy causes in their region.
In the 2019 campaign, Microgaming PlayItForward has donated a share of £30,000 between six global charities. The charities that received the highest number of votes in each region were Save the Children (United Kingdom), WaterAid (Africa), Foodbank Lifeline Foundation (Malta), Childline (Gibraltar), and Unicef (Rest of the World), with GamCare winning the vote in the inaugural responsible gambling category.
John Coleman, CEO of Microgaming, comments: “I’d like to thank all of our customers for their generous votes and for supporting our Gift of Giving initiative for the seventh year running. Involving the wider industry in CSR is important to us at Microgaming, which is why we included the new responsible gambling category – giving back is what we are all about. Well done to the winning charities in 2019’s campaign and we hope these donations will help you to keep doing what you do best. ”
Save the Children is a global movement that is active in over 100 countries. The organisation transforms millions of children’s lives and ensures their needs are met by keeping them healthy, protecting them from harm and providing them with an education. In the UK, it works with families to narrow the gap between children living in poverty and their better-off classmates. By focusing on early learning, it ensures children across the UK realise their full potential.
WaterAid works in 28 countries to help communities break free from poverty and change their lives for the better by working to make clean water, decent toilets and good hygiene available to everyone, everywhere. Since 1981, WaterAid has reached 27 million people with clean water and 27 million people with decent toilets.
Foodbank Lifeline Foundation was set up in 2015 to provide short-term emergency food provisions for individuals and families who find themselves in need.
Childline Gibraltar provide a Helpline service every day of the year, a 24 hour/365 day Appropriate Adult Scheme, Positive Parenting Courses and a local outreach programme aimed at helping children overcome and prevent a variety of issues both big and small.
With a presence in over 190 countries and territories, Unicef works to protect children worldwide, defend their rights, and help them fulfil their potential through fundraising, advocacy and education.
GamCare operates the National Gambling HelpLine, providing information, advice and support for anyone affected by gambling problems. They provide a range of outreach, education and prevention initiatives working with young people and at-risk groups to minimise gambling-related harm.
Gift of Giving scheme has been supporting charities throughout the world since 2013. For more information on Microgaming PlayItForward, visit microgamingplayitforward.co.uk.
Childline Gibraltar’s Helpline services are available to children and young people every day of the year. It is a free, private and confidential service where you can talk about anything. In what is proving to be our busiest year to date, this very generous donation will enable us to continue to respond and to support the children who contact us.