eSports
FaZe Clan announces Partnership With NTWRK After The Innovative E-Commerce Platform Leads Latest Investment Round For The Cultural Gaming Giant
“We’re at the birth of a new disruptive entertainment genre. FaZe Clan is a very powerful pipeline into gaming culture and their cultural impact reminds me of the early days of 90s hip hop. The combined reach of FaZe Clan and NTWRK is going to be very powerful.” – NTWRK Investor Jimmy Iovine
FaZe Clan, the world’s most popular esports and gaming entertainment collective, and innovative e-commerce and culture platform NTWRK collectively announced today their exclusive new partnership. NTWRK, known for its limited-edition product drops from influencers like LeBron James, Billie Eilish, and 88rising, led the latest round of funding for the gaming industry giant.
As part of this groundbreaking coalition, NTWRK has secured the global direct-to-consumer product rights for FaZe Clan. This innovative collaboration will immediately integrate FaZe Clan’s widely coveted apparel and merchandise into NTWRK’s platform, establishing an unprecedented pipeline of creative commerce.
Since its inception in 2010, FaZe Clan has established itself as the most followed and powerful gaming organization of all time. With over 215 million fans internationally across all social platforms and original content that racks up over 500 million views per month, FaZe Clan holds an unrivaled position at the epicenter of sports and culture driving how the next generation consumes content, plays, and shops. In addition to its best-in-class players and pop-gaming influencers, FaZe Clan has welcomed a broad array of talent into its fold, including NBA star Ben Simmons, NFL star Juju Smith-Schuster, and global superstar artists Offset and Lil Yachty.
“Jimmy has always been a cultural seer,” says FaZe Clan CEO Lee Trink. “His belief in FaZe Clan as the next cultural wave, not just in gaming but in entertainment overall, is an incredible representation of the transformative shift happening right now.”
“By investing in FaZe Clan we’re putting NTWRK at the epicenter of gaming culture, further cementing our position as Gen Z’s premiere social commerce and content platform,” says NTWRK CEO Aaron Levant.
“NTWRK will without a doubt provide additional rocket fuel for FaZe to continue extending our brand and cultural influence worldwide,” said FaZe Clan President Greg Selkoe. “We are excited to be aligned with passionate, like-minded partners that will further contribute to our impact on entertainment and youth culture.”
SOURCE FaZe Clan
eSports
Four Countries Shortlisted to Host GOTF 2027
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Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the worldâs leading phygital sports tournament, bringing together sports and esports athletes from around the world.
With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.
Nis Hatt, CEO of Phygital International, said: âWe received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.â
Following further evaluations and detailed assessments of each finalistâs proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.
The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.
Asia
Valorant Added to Hero Esports Asian Champions League
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The HERO ESPORTS Asian Champions League (ACL), Asiaâs premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.
Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.
Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.
The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.
The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.
Jonny Wang, CEO of the Asian Champions League, said: âWe are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.â
Danny Tang, Co-Founder and CEO of Hero Esports, said: âWe are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.â
The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.
Asia
Esports World Cup Foundation Announces Strategic Partnership with Tencent
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Partnership to drive EWCâs expansion in China, leveraging Tencent E-sportsâ networks and expertise to connect Chinese esports with EWCâs global ecosystem
The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCFâs strategic partner in China to drive the expansion of the Esports World Cupâs presence in the region. This partnership marks a significant milestone in the EWCFâs purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the worldâs most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series â The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated Development Team to enhance EWCâs visibility, engagement, and industry collaboration in China, while leveraging EWCâs and Tencent E-sportsâ networks and expertise to connect Chinese esports with EWCâs global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
âThe Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,â said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. âThrough this partnership, we are committed to elevating EWCâs presence in China and integrating our esports industry with the worldâs largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.â
âThe Esports World Cupâs purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,â said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. âChina plays a critical role in this vision, and Tencentâs leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.â
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournamentâs unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esportsâ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.
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