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FaZe Clan announces Partnership With NTWRK After The Innovative E-Commerce Platform Leads Latest Investment Round For The Cultural Gaming Giant

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“We’re at the birth of a new disruptive entertainment genre. FaZe Clan is a very powerful pipeline into gaming culture and their cultural impact reminds me of the early days of 90s hip hop. The combined reach of FaZe Clan and NTWRK is going to be very powerful.” – NTWRK Investor Jimmy Iovine

FaZe Clan, the world’s most popular esports and gaming entertainment collective, and innovative e-commerce and culture platform NTWRK collectively announced today their exclusive new partnership. NTWRK, known for its limited-edition product drops from influencers like LeBron James, Billie Eilish, and 88rising, led the latest round of funding for the gaming industry giant.

As part of this groundbreaking coalition, NTWRK has secured the global direct-to-consumer product rights for FaZe Clan. This innovative collaboration will immediately integrate FaZe Clan’s widely coveted apparel and merchandise into NTWRK’s platform, establishing an unprecedented pipeline of creative commerce.

Since its inception in 2010, FaZe Clan has established itself as the most followed and powerful gaming organization of all time. With over 215 million fans internationally across all social platforms and original content that racks up over 500 million views per month, FaZe Clan holds an unrivaled position at the epicenter of sports and culture driving how the next generation consumes content, plays, and shops. In addition to its best-in-class players and pop-gaming influencers, FaZe Clan has welcomed a broad array of talent into its fold, including NBA star Ben Simmons, NFL star Juju Smith-Schuster, and global superstar artists Offset and Lil Yachty.

“Jimmy has always been a cultural seer,” says FaZe Clan CEO Lee Trink. “His belief in FaZe Clan as the next cultural wave, not just in gaming but in entertainment overall, is an incredible representation of the transformative shift happening right now.”

“By investing in FaZe Clan we’re putting NTWRK at the epicenter of gaming culture, further cementing our position as Gen Z’s premiere social commerce and content platform,” says NTWRK CEO Aaron Levant.

“NTWRK will without a doubt provide additional rocket fuel for FaZe to continue extending our brand and cultural influence worldwide,” said FaZe Clan President Greg Selkoe. “We are excited to be aligned with passionate, like-minded partners that will further contribute to our impact on entertainment and youth culture.”

 

SOURCE FaZe Clan

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BLAST

BLAST partners with MATCH on premium fan travel for 2026-27 events

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Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.

BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.

BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”

MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups™ from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”

BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.

The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Counter-strike

Team Vitality opens V.Hub fan zone for IEM Cologne Major

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Team Vitality is launching an official fan zone, V.Hub, to coincide with the 2026 IEM Cologne Major. The venue will run June 18-21 at KWB im Stadtpalais, a short walk from the LANXESS Arena.

Access to V.Hub will be free for fans who sign up, with limited availability. Team Vitality said the space is intended to bring together its community, partners and Counter-Strike fans attending the event.

The fan zone will include dedicated areas hosted by Team Vitality and partners Skin.Club, ASUS ROG, EVNIA and Blacklyte. The club said activations will include hands-on experiences and opportunities to play bespoke Counter-Strike maps.

Team Vitality also plans match watch parties, a pop-up shop for official merchandise and giveaways, including an ASUS ROG x Team Vitality co-branded mousepad. During the playoff stage, the club said V.Hub will be set up for trophy photo opportunities with its Major trophies.

Food and drink will be available on site throughout the event, including vegetarian options.

The post Team Vitality opens V.Hub fan zone for IEM Cologne Major appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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eSports

Esports World Cup 2026 Opens Registration for Last Chance Qualifiers

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The Esports Foundation (EF) announced the official lineup and details for the Last Chance Qualifier (LCQ) tournaments that will award the final spots in eight different competitions at this year’s Esports World Cup, set to be hosted in Paris, France, from July 6 through August 23.

The programme forms the final stage of qualification for EWC 2026, concluding a global Road to EWC that spans more than 230 tournaments and qualification events worldwide and is expected to engage more than 350,000 competitors across publisher ecosystems, regional leagues and official circuits.

The Last Chance Qualifier series consists of eight open tournaments across Counter-Strike 2, EA FC, Rocket League, TEKKEN 8, Chess, Call of Duty: Black Ops 7, FATAL FURY: City of the Wolves and Street Fighter 6.

Held in Paris between July 5 and August 10, the events will award the final qualification spots for 37 solo competitors and six Clubs at the Esports World Cup 2026, including four Clubs in Counter-Strike 2 and one Club each in Rocket League and Call of Duty: Black Ops 7. EA FC qualifiers will advance to the Play-Ins stage, while all other LCQ winners will qualify directly for the main event.

LCQ Schedule and Qualification Slots

• Street Fighter 6 (July 5): 4 players qualify

• Chess (July 9-11): 14 players qualify

• EA FC (July 24-26): 6 players qualify for Play-Ins

• TEKKEN 8 (July 31-August 2): 4 players qualify

• Rocket League (July 31-August 2): 1 Club qualifies

• FATAL FURY: City of the Wolves (August 4-6): 4 players qualify

• Counter-Strike 2 (August 7-9): 4 Clubs qualify

• Call of Duty: Black Ops 7 (August 8-10): 1 Club qualifies

Some of the most remarkable moments in EWC’s history have come as a result of the LCQ. In 2024, EA FC pro João “JafonsogV” Vasconcellos battled through the LCQ before going on to claim the championship, etching his name into esports history. His performance inspired the creation of the Jafonso Award, which is awarded to teams or players that win an EWC championship after qualifying through the LCQ.

In 2025, Team Falcons’ Overwatch roster pulled off that feat to not only claim the first Jafonso Award and the OWCS Midseason Championship, but win what would turn out to be a crucial tournament victory that cemented Falcons’ second straight Club Championship. In the same year, Chess Grandmasters Nihal Sarin and Levon Aronian both reached the playoffs after qualifying for the first EWC Chess main event through the LCQ.

The Esports World Cup 2026 will be hosted at Paris Expo Port de Versailles, in Paris, France, from July 6 through August 23, bringing together more than 2000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games for a record-breaking $75 million+ prize pool.

The post Esports World Cup 2026 Opens Registration for Last Chance Qualifiers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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