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GrooveGaming push further into Asia with substantial QTech Games partnership

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Aggregator GrooveGaming has once again surprised the market with a major incursion into Asia by signing a special deal with QTech Games, the fastest growing game distributor in Asia. This latest agreement with QTech Games significantly expands GrooveGaming’s global footprint even further, opening up established and emerging markets in Asia for accelerated growth.

This encouraging Asian news comes hot-on-the-heels of recent announcements that have seen the active aggregator claim significant wins in Latin America, Europe and Africa.

GrooveGaming’s 6-Continents Strategy is paying off, with more-and-more brands looking to develop interesting ventures with the dynamic aggregator of choice to tier-1 companies as well as operators and casinos across the industry.

GrooveGaming’s powerful content platform includes over 2500 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration.

Recent new partnerships have consolidated GrooveGaming’s reputation with a host of big industry names including EveryMatrix, iGP, Digitain, ALEA and Quickfire, amongst others.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has been hitting the headlines over the last 18-months, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and focusing on high-quality customer service, together with what remains an unrivalled set of technology tools that operators can use to improve productivity and bottom-line performance.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

QTech Games has built a formidable digital one-stop shop, from slots and table games to instant win, virtual sports and live casino games. As the fastest-growing distributor in Asia over the past few years, QTech Games’ platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games said: “GrooveGaming are the most familiar name in aggregation today, they need no introduction, and we’re pumped at the prospect of being part of the energy that is driving GrooveGaming forward. They have the content, they have the technology, and they have the attitude to be a wonderful partner.”

Rebecca Sotomora, Head of Sales at GrooveGaming said: “In an era of customisation, QTech Games really delivers on their brand promise of tailoring content to different cultures. This is what makes them relevant to players and to the melting-pot that is Asia, everyone at GrooveGaming is excited by this new partnership and we look forward to being part of their further expansion in emerging markets with our portfolio behind them.”

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Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Playson partners with Hollywoodbets for South Africa slots rollout

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Playson has partnered with South African operator Hollywoodbets to roll out a selection of its slot titles to players in South Africa’s regulated market, the company said on 20th July 2026.

Under the deal, Hollywoodbets will integrate Playson content via Light & Wonder’s aggregation platform. The operator said the addition will broaden its “live games” portfolio.

The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with more releases planned.

Blanka Homor, Sales Director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.

“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.

“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”

The post Playson partners with Hollywoodbets for South Africa slots rollout appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Greentube goes live in Alberta as province opens regulated iGaming

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Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes™ Wand of Riches 2™, Rumble Riches™ Haulin’ Gold™ and Firecracker Frenzy™ Money Toad™, as well as Silver Lux Big Win Spinner, Starlight Jackpots™ Captain’s Catch™ and Charming Lady’s Boom™.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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