Industry News
Playson eyes global expansion with ORYX Gaming partnership
Games developer extends its international reach with industry-leading supplier
Casino software provider Playson has joined forces with ORYX Gaming, a Bragg Gaming Group company, in a deal which gives the omni-channel iGaming supplier access to its full portfolio of slots.
Playson’s offering is set to be added to ORYX’s games platform, ORYX Hub, providing its operator customers with quick and easy access to popular titles such as Solar Queen, Rome: Caesar’s Glory, and the developer’s new Funky Fruits series.
As part of the partnership, Playson’s promotional tools, such as its integration-free jackpots and hugely popular big money network tournaments will also be made available to ORYX’s operator network.
The integration of Playson’s portfolio of slots significantly expands and diversifies the ORYX Hub offering, which boasts 8,000+ games from 80+ developers across the globe.
This latest deal further extends Playson’s global reach, with ORYX Hub and its content licensed by the Malta Gaming Authority (MGA) and certified and approved in 14 major jurisdictions.
Blanka Homor, Sales Director at Playson, said: “ORYX Gaming and its aggregation platform is well respected in the industry and we’re thrilled to have partnered with them. This content deal will see our audience grow even wider and we look forward to developing our partnership with ORYX in the future.”
Matevž Mazij, Managing Director of ORYX Gaming, said: “Our primary focus is delivering the best games to our customers and Playson’s slots will be a fantastic addition to our portfolio. With its vast array of titles and popular engagement tools, we look forward to expanding our offering with its immersive games.”
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
2026 World Cup7 days agoSuperbet launches ‘As Odds do Penta’ hub tracking Brazil 2026 title odds
-
Latest News3 days agoConnect with N1 Partners at G Gate Conf 2026
-
América Latina3 days agoLas diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming
-
game-launch3 days agoMillion Games launches East West Wild slot with progressive multipliers
-
AI3 days agoVeikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform
-
Africa3 days agoBooming Games signs content deal with World Sports Betting in South Africa
-
eSports4 days agoG2 partners with PUBG MOBILE Esports to scale Western Europe competition
-
FIFA 2026 World Cup3 days agoConnect with N1 Partners at G Gate Conf 2026



