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WhichBingo Releases 2020 Annual Report Outlining the State of the UK’s Online Bingo Market

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The report highlights a wealth of statistics about the online community including demographics, spending and playing habits, as well as perceptions of regulation

WhichBingo, the UK’s number one, independent online bingo reviews website owned and operated by XLMedia, today issued its fifth annual online bingo report outlining the state of the UK’s online Bingo market. The report highlights a wealth of statistics about the online community including demographics, spending and playing habits as well as perceptions of regulation. The impact of regulatory headwinds on the industry revealed that the majority of users want responsible gaming tools that abide by regulations and safeguard their experience.

In 2019, regulatory changes imposed on, and operator-led initiatives taken by, the online gambling industry limited advertising windows, established tighter money-laundering prevention requirements, and enacted more stringent checks aimed at preventing a rise in problem gambling. As a result of these checks, bingo operators focused yet further on consumer needs and safety, which had a positive response from users. The most popular feature utilized was establishing spending limits, with seventy percent of those surveyed relaying that they had now set-up deposit limits to ensure they played responsibly.

“We are confident that the success and popularity of online bingo will continue to grow throughout 2020,” said Stuart Simms, CEO of XLMedia. “The emphasis placed on producing quality content and providing value for our users has been at the core of WhichBingo’s success in 2019. In 2020, we will be doubling down on this approach, as well as actively harnessing artificial intelligence and machine learning to further personalise the bingo experience. We will also continue to help brands adapt and meet new guidelines as further regulation in the market helps create long-term sustainability and greater profitability, and an enhanced overall experience for users.”

Key findings of the report include:

  • 78% of players play at least once a week.
  • Online bingo players are overwhelmingly female (78%).
  • Almost 80% of online bingo players are between the ages of 35-64.
  • 72% of online bingo players play across two or more different sites.
  • 27% of online bingo players deposit more than £50 pounds every month.
  • Setting a deposit limit is most commonly used responsible gambling tool used by players, with over 70% having used this feature.
  • 40% of players admitted to having temporarily prevented themselves from accessing their favourite sites by either using a cooling off period or temporary self-exclusion.
  • Tombola held its title as “Britain’s Biggest Bingo Site, reaching 21,571 players in one day.

The full report can be downloaded from the WhichBingo website here.

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Alex Malchenko Head of Sales at Evoplay

Evoplay expands Brazil presence through Oleybet partnership

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Evoplay, the award-winning game development studio, has further strengthened its position in Brazil’s regulated market through a new partnership with local operator Oleybet.

With a strong focus on the supplier’s high-performing slot portfolio, the agreement sees 24 of Evoplay’s titles available on Oleybet’s online casino.

The rollout supports the operator’s strategy to enhance its casino offering with visually rich content tailored to local player preferences.

Oleybet, a brand operated by Lindau Gaming S.A. in Brazil, continues to grow as a key player in the country’s evolving iGaming landscape, offering sportsbook, online casino and live casino products.

The brand is focused on delivering a high-quality and secure user experience, underpinned by robust compliance standards and a strong commitment to responsible gaming.

The partnership enables Evoplay to further expand its reach in one of Latin America’s most promising regulated markets, as Brazil continues to offer opportunities for both suppliers and operators.

By leveraging Sportingtech’s platform, the integration ensures a seamless rollout of Evoplay’s content, allowing Oleybet to scale its games offering while maintaining operational efficiency.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay expands Brazil presence through Oleybet partnership appeared first on Americas iGaming & Sports Betting News.

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BMM Testlabs

BMM Testlabs hires Michael Minor as SVP and North America BD lead

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Minor will lead land-based gaming sales strategy and customer engagement across the region.

BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.

In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

More data as follows:
  • BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
  • American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
  • Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
  • IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.

The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.

In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

 

The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.

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