AI-gamification specialist Promofy emerged victorious at this year’s Pitch ICE competition. The company’s CEO and founder Irakli Davarshvili fended off competition from 11 other companies bidding to win the prize money of €15,000 provided by the competition’s lead sponsor AWS.

In a pitch lasting three minutes followed by a three-minute Q&A, Davarshvili wooed the panel of judges, consisting of Adam Rosenberg, senior adviser, gaming & leisure, Blackstone; Meir Shachar, gaming advisor and CEO at Digicode and RUNWAI, respectively; igaming adviser and gaming industry expert Paris Smith; Maxime Sbeghen, head of investment at FDJ United Ventures; and Jeff Millar, managing partner at JJK Partners.

Davarshvili emphasised how “innovative, customisable and easy to use” Promofy’s gamification engine was, highlighting its AI flow and ability to rapidly build gamified campaigns.

He described 2025 as having been a “foundational year”, outlining how the company had achieved $800,000 in revenue, had more than 20 customers and was now looking to raise $2m to support Promofy’s further growth.

Other pitch participants included eyeDP, an AI-powered solution to help operators process and analyse unstructured data and documents; Whizdom AI, designed to personalise game recommendations for players; Swiss Shufflers with its patented card-shuffling deck; and fantasy sports platform Loserball which “makes losing as cool as winning”.

The post Promofy Wins This year’s Pitch ICE Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

The post Gaming Industry Veteran Kent Young Launches New AI-Powered Gaming Technology and Content Venture, Predigy appeared first on Americas iGaming & Sports Betting News.

Flows has unveiled FlashWins, a standalone gamification solution delivered via the FlowsPlay layer. As the industry’s premier no-code automation platform, Flows continues to streamline orchestration for operators, making FlashWins a powerful follow-up to the successful FlowsJackpots release.

FlashWins is an in-session instant-win experience designed to turn live play into moments of anticipation, excitement, and reward. Triggered by real-time player activity, FlashWins introduces a live prize ticker and countdown directly into gameplay, ensuring the next win opportunity is always visible and momentum never drops.

Built for speed and flexibility, FlashWins allows operators to configure instant-win mechanics, timing, and triggers without touching core game logic. Each win is delivered through bold, themed animations that can be fully customised and branded, ensuring the experience feels native to the casino product rather than an overlay or bolt-on.

FlashWins is a standalone product built on top of the Flows platform using FlowsPlay, Flows’ rapid-build product layer. It showcases how quickly new commercial products can be created, launched and iterated using Flows’ underlying automation engine, without impacting the core platform.

James King, CEO of Flows, said: “FlashWins is a great example of what becomes possible when you separate the engine from the experience. Using FlowsPlay, we were able to design, build, and launch a completely new instant-win product in a fraction of the time this would traditionally take and our clients can do the same.

“What excites me most is how quickly operators can now move from an idea to a live, branded product. FlashWins shows how easy it is to create high-impact gamification layers on top of Flows, test them in the wild, and evolve them fast all without touching the core platform.”

The post Flows to Launch New In-session Gamification Product FlashWins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.