Industry News

Stefan Backlund Joins Internet Vikings’ Board of Directors

Published

6 years ago

March 20, 2020

Internet Vikings continues to attract senior experts to its Board of Directors. Stefan Backlund, an experienced guru in B2B marketing, joined the company in February of 2020 to help propel the Vikings’ marketing to the next level.

Internet Vikings has been actively growing since its establishment in 2008. By launching its Marketing Department and inviting Stefan Backlund to join the Board the company makes important steps for sustaining its growth.

As a proactive marketing professional Stefan has been involved in several companies such as Klarna and Philips. He has a long-term experience of work in the fintech field holding a VP Marketing role at Trustly, leading Swedish payments company. Also, he joined Katalysen, Swiss-Swedish Venture Partner firm, as its newest Partner and CMO in December of 2019.

“Internet Vikings’ potential is outstanding. The company has been growing steadily for 12 years and has developed a highly effective infrastructure. The fact that it has attracted such experts of the iGaming industry as Peter Ekmark and Jesper Kärrbrink proves that it is on the threshold of the major breakthrough now. I’m delighted to join this terrific team in such a special moment”, says Stefan Backlund.

Jesper Kärrbrink who became a Board Chairman last year comments: ”We continue to add senior experts to our board as our mission is to make sure that the company is growing to its full potential in 2020-21. It is going to be a fantastic and interesting journey. Now with Stefan as a Board Member”.

Internet Vikings’ CEO Peter Ekmark, who is developing the strategic direction v2.0 for the company, adds: “The experience that Stefan has will help our young and creative marketing team to reach a new stage of maturity. I see it as a perfect combination of wisdom and knowledge with ambition and drive”.

For the last six months, Internet Vikings made several major steps to establish itself as a leader in the sector. Being selected by Green Jade Games for hosting delivery and attracting such accomplished specialists as Kärrbrink, Ekmark, and now Backlund shows that the company is on its way to conquer the industry. There is a feeling that it won’t be long until we hear about their next glorious victory!

Up Next

BtoBet Reaches “100+ Game Providers” Milestone

Don't Miss

UK Gambling Commission guidance in light of COVID-19 outbreak

appointments

Behind The Gloves forms Advisory Board to scale beyond event activations

Published

7 hours ago

April 15, 2026

Wladimir P.

behind-the-gloves-forms-advisory-board-to-scale-beyond-event-activations

Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Industry News

LuckyCasino launches in Spain as LCKY Group expands B2C footprint

Published

8 hours ago

April 15, 2026

Wladimir P.

luckycasino-launches-in-spain-as-lcky-group-expands-b2c-footprint

LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

game studios

Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

Published

1 day ago

April 14, 2026

Wladimir P.

evoplay-rolls-out-season-of-legends-campaign-with-e512,000-spring-prize-pool

Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.