Press Releases
Viral Interactive Exits White Label Business in Regulated Markets
Viral Interactive Ltd, a part of the Finnplay Group has made the decision to withdraw from its white label business and marketing partnerships in regulated markets, including Sweden and the UK. The Finnplay Group joins a growing list of iGaming platform technology providers choosing to exit the traditional white label business in these markets. The move is being made in response to worsening market conditions and increasing operational costs.
Martin Prantner, founder of the Finnplay Group says, “We regret the decision to close our white label operations in these markets, especially after having successfully co-launched many exciting brands over the years. However, being realistic, market conditions are not favorable for smaller operators in an ever-tightening regulatory framework resulting in diminishing profitability. In the months to come, we will review our strategic options and restructure our business accordingly.”
Viral Interactive LTD is the Finnplay group’s B2C multi-channel casino and betting solutions provider and holds multiple licenses in regulated markets.
Founded in 2008, Finnplay is a privately-owned Nordic-based iGaming platform provider, which specializes in regulated tailored gaming solutions for the online and mobile gaming industry.
The gaming platform is compliant in the regulated gaming jurisdictions of Belgium, Bulgaria, Denmark, Hungary, Malta, Mexico, Romania, Sweden and the UK.
For further information on the company, please visit: www.finnplay.com
Frame
Payments and Compliance Belong Together. That Is Why SCCG Partnered with Frame.
In more than three decades advising operators and technology providers across this industry, I have watched the same problem resurface in every new vertical we touch, from commercial casinos to online sportsbooks to the prediction markets reshaping the conversation today. Payments and compliance get treated as separate problems, solved by separate vendors, bolted together after the fact. That approach has always been expensive, and it has always been fragile.
That is the problem I want to talk about, because it is the reason SCCG has entered into a market representation partnership with Frame.
The cost of a fragmented stack
Any operator running a regulated gaming business in the United States knows the drill. You need payment processing. You need payouts. You need KYC and KYB. You need fraud detection, geolocation, billing, and chargeback defense. And because every state and every market carries its own requirements, you end up assembling five or more specialized vendors just to open your doors.
Each one is another integration, another contract, another set of risk signals that does not quite talk to the others. Complexity like that does not only cost money. It slows you down, and in this industry speed is everything.
Why Frame
What drew me to Frame is that they refused to accept that as the cost of doing business. Their platform, frameOS, treats payments and compliance as one system rather than two. Payments, payouts, identity verification, fraud detection, geolocation, billing, and chargeback defense all run through a single API. Compliance is not layered on at the end. It is built into the infrastructure itself.
That distinction matters more than it might sound. When fraud checks, identity verification, and payment authorization all live in the same place, you can make smarter decisions in real time that siloed systems simply cannot. Frame’s Sonar fraud engine does not lean on a static rulebook. It learns how real players behave and stops the anomalies without punishing your good customers. Their chargeback defense works quietly in the background to keep operators clear of the card network monitoring programs that can become a serious liability in a hurry.
The economics of consolidation
I have spent a career watching operators try to optimize their way out of fragmented systems, and the ones who win are the ones who consolidate. When you collapse a stack of vendors into a single platform, the savings are not incremental. I have seen compliance and onboarding costs that ran into the tens of thousands per month drop to a fraction of that once the underlying architecture was rethought. That is the kind of result that gets an operator’s attention, and it is exactly the kind of edge frameOS is built to deliver.
Built for the operators we know best
This is why we are taking Frame to the operators we know best: online sportsbooks managing multi-state compliance, sweepstakes and social casino platforms, prediction market operators, tribal gaming operations, and the iGaming technology providers building the next generation of products. These are businesses that live or die on the quality of their payments and compliance infrastructure, and they deserve better than another vendor to manage.
At SCCG, our job is to connect the best technology in this industry with the operators who need it, and to do it with the credibility of a network we have built over more than thirty-three years. We do not lend our name lightly. We partnered with Frame because we believe the direction they have chosen, one platform, one API, compliance built in, is where this industry is going. Our focus with Frame is the United States market, where the regulatory demands are highest and the value of getting payments and compliance right is greatest.
The operators who thrive over the next decade will be the ones who stop treating compliance as a tax on growth and start treating it as part of the product. Frame built a company around that idea, and I am proud to help bring it to our industry.
Stephen Crystal is the Founder and CEO of SCCG Management.
The post Payments and Compliance Belong Together. That Is Why SCCG Partnered with Frame. appeared first on Americas iGaming & Sports Betting News.
Alternative Payment Methods
Paysafe expands Tebex checkout integration to add cards and more APMs
Tebex connects to the Paysafe API, extending beyond PaysafeCard to card processing and alternative payment methods including Openbucks in the US.
Paysafe (NYSE: PSFE) has expanded its partnership with video game monetization platform Tebex, adding card payments and additional alternative payment methods (APMs) through a single integration to the Paysafe API. The update was announced July 7, 2026 in London.
Tebex has integrated the Paysafe Gateway to support credit and debit card processing alongside APMs. Tebex said its checkout has offered Paysafe’s prepaid eCash product PaysafeCard since 2016, and the new API integration connects Tebex to a broader set of Paysafe payment products.
The integration also links Tebex to Paysafe’s branded APMs. Tebex Checkout is already live with Openbucks, which enables US gamers to pay online with cash using third-party gift cards purchased in-store at “67K+ locations,” or via Openbucks’ Obucks digital card sold through authorized online resellers.
Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to broaden our partnership with Tebex. In a highly competitive market, video game creatives need to satisfy gamers’ increasingly diverse transactional expectations. By connecting the Tebex Checkout to an exhaustive range of payment options, including recognizable brands like our Openbucks solution, the Paysafe Gateway will give Tebex and its customers an edge when it comes to streamlining, simplifying and ultimately optimizing the monetization of gaming.”
Liam Wiltshire, Vice President and GM of Tebex, commented: “At Tebex, we know payments are more than a transaction. They’re a critical part of how studios build relationships with their players and grow their games. Acting as an extension of the studio, our role is to remove the complexity of global payments, compliance, and support so teams can focus on creating amazing experiences. Expanding our partnership with Paysafe allows Tebex to offer greater choice and flexibility at checkout, helping our partners reach more players, reduce friction, and unlock new opportunities for growth.”
The post Paysafe expands Tebex checkout integration to add cards and more APMs appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Paysafe strengthens Tebex’s payment offering for video gaming industry
Expanded partnership sees video gaming monetization platform Tebex integrate to Paysafe API for card payments and multiple alternative payment methods
Paysafe (NYSE: PSFE), a global payments platform, today announced its expanded partnership with Tebex, the game monetization extension and growth platform for game servers and game studios. Tebex, which acts as an extension of a gaming studio, has integrated the Paysafe Gateway into its platform to enable video game merchants to provide their customers with true optionality when they transact – from card payments to alternative payment methods (APMs).
The Tebex Checkout has featured Paysafe’s flagship prepaid eCash solution PaysafeCard since 2016, and now, through a single, streamlined integration with the Paysafe API, it is connected to the company’s complete range of payment solutions. This includes seamless credit card and debit card payments, with all transactions processed in seconds by Paysafe.
The Gateway also connects Tebex to Paysafe’s suite of branded APMs, with the Tebex Checkout already live with the company’s Openbucks solution. Boasting strong brand recognition in the American video gaming community, this APM allows US gamers to pay online with cash using third-party gift cards, which can be bought in-store at 67K+ locations, or Openbucks’ own Obucks digital card, available for purchase online via authorized resellers.
With Openbucks and future Paysafe-powered solutions, Tebex continues to expand its network of local and alternative payment methods, enabling studios to reach players in more markets with payment options that reflect regional preferences and improve conversion rates with a seamless player experience.
Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to broaden our partnership with Tebex. In a highly competitive market, video game creatives need to satisfy gamers’ increasingly diverse transactional expectations. By connecting the Tebex Checkout to an exhaustive range of payment options, including recognizable brands like our Openbucks solution, the Paysafe Gateway will give Tebex and its customers an edge when it comes to streamlining, simplifying and ultimately optimizing the monetization of gaming.”
Liam Wiltshire, Vice President and GM of Tebex, commented: “At Tebex, we know payments are more than a transaction. They’re a critical part of how studios build relationships with their players and grow their games. Acting as an extension of the studio, our role is to remove the complexity of global payments, compliance, and support so teams can focus on creating amazing experiences. Expanding our partnership with Paysafe allows Tebex to offer greater choice and flexibility at checkout, helping our partners reach more players, reduce friction, and unlock new opportunities for growth.”
The post Paysafe strengthens Tebex’s payment offering for video gaming industry appeared first on Americas iGaming & Sports Betting News.
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