Industry News
Push Gaming announces Boom Casino collaboration
Newly launched casino to offer exclusive bonus rounds on hugely popular Jammin’ Jars slot
B2B gaming supplier Push Gaming is launching an exclusive promotional bonus collaboration with Hero Gaming’s new flagship brand, Boom Casino.
Launched at the beginning of February 2020 on the back of extensive player interviews and feedback, Boom Casino has set a new standard for the modern casino experience and has been created with the next generation of player in mind.
Offering a wealth of cutting-edge features, Boom Casino’s site is fully customisable and designed for any ability level. Industry leading game data, search technology, and UX technology aid players in the game selection process, and the experts’ area provides enthusiasts with a wealth of interesting game reviews and casino trivia.
Every new account registered with a €20 deposit will be rewarded with a bonus round on Push Gaming’s hugely popular chart-topping slot Jammin’ Jars, originally launched in 2018, and a firm player favourite ever since. Players who register with €50 or more will be rewarded with two bonus rounds, with potential wins of up to €8,000 available via the game’s features.
Jammin’ Jars is also set for a full takeover of Boom Casino’s landing page; ensuring every player that visits the site will be able to instantly get in on the promotional action.
Commenting on the collaboration, Sam Brown, Chief Commercial Officer at Boom Casino said:
“Our latest flagship casino is designed for the next generation player; defining the future casino experience as it should be. It made perfect sense for us to collaborate with one of the industry’s most forward-thinking gaming developers.
“A firm chart staple since its launch in 2018, we’re sure that Push Gaming’s Jammin’ Jars will be the ideal promotional addition to introduce players to a whole new world of gaming.”
Jack Riley, Senior Account Manager at Push Gaming added:
“We’re delighted to announce our partnership with Boom Casino. The quality of the product that they have managed to achieve speaks for itself, and we’re thrilled to be collaborating together.
“For us, the similarities between the two products on offer are clear to see, both heavily focused on user experience and a ‘players first’ mentality. We’re sure that Boom Casino is set to be on to a winner with one of the most exciting and valuable bonus rounds in the industry.”
Push Gaming’s engaging catalogue of award-winning content has received multiple industry honours for its entertaining gameplay.
With a wealth of specialist games, platform feature innovations and in-game mechanics set to hit the market during 2020, Push Gaming has ambitious plans for the year ahead following its acquisition of Game Server Integrations (GSI) at the beginning of the year.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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