Industry News
Push Gaming announces Boom Casino collaboration
Newly launched casino to offer exclusive bonus rounds on hugely popular Jammin’ Jars slot
B2B gaming supplier Push Gaming is launching an exclusive promotional bonus collaboration with Hero Gaming’s new flagship brand, Boom Casino.
Launched at the beginning of February 2020 on the back of extensive player interviews and feedback, Boom Casino has set a new standard for the modern casino experience and has been created with the next generation of player in mind.
Offering a wealth of cutting-edge features, Boom Casino’s site is fully customisable and designed for any ability level. Industry leading game data, search technology, and UX technology aid players in the game selection process, and the experts’ area provides enthusiasts with a wealth of interesting game reviews and casino trivia.
Every new account registered with a €20 deposit will be rewarded with a bonus round on Push Gaming’s hugely popular chart-topping slot Jammin’ Jars, originally launched in 2018, and a firm player favourite ever since. Players who register with €50 or more will be rewarded with two bonus rounds, with potential wins of up to €8,000 available via the game’s features.
Jammin’ Jars is also set for a full takeover of Boom Casino’s landing page; ensuring every player that visits the site will be able to instantly get in on the promotional action.
Commenting on the collaboration, Sam Brown, Chief Commercial Officer at Boom Casino said:
“Our latest flagship casino is designed for the next generation player; defining the future casino experience as it should be. It made perfect sense for us to collaborate with one of the industry’s most forward-thinking gaming developers.
“A firm chart staple since its launch in 2018, we’re sure that Push Gaming’s Jammin’ Jars will be the ideal promotional addition to introduce players to a whole new world of gaming.”
Jack Riley, Senior Account Manager at Push Gaming added:
“We’re delighted to announce our partnership with Boom Casino. The quality of the product that they have managed to achieve speaks for itself, and we’re thrilled to be collaborating together.
“For us, the similarities between the two products on offer are clear to see, both heavily focused on user experience and a ‘players first’ mentality. We’re sure that Boom Casino is set to be on to a winner with one of the most exciting and valuable bonus rounds in the industry.”
Push Gaming’s engaging catalogue of award-winning content has received multiple industry honours for its entertaining gameplay.
With a wealth of specialist games, platform feature innovations and in-game mechanics set to hit the market during 2020, Push Gaming has ambitious plans for the year ahead following its acquisition of Game Server Integrations (GSI) at the beginning of the year.
Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
European CEO magazine
GR8 Tech CEO Named CEO of the Year for Second Consecutive Year
GR8 Tech CEO Oleksandr Feshchenko has been named Global CEO of the Year 2026 in the Technology Industry by European CEO magazine—the second consecutive year he has received the honour. The judging panel’s decision was unanimous.
The award recognised Feshchenko’s leadership across three areas the panel identified as defining:
• Track record of turning technological strategy into scalable commercial outcomes;
• Focus on building an organization designed to last, not just perform;
• Consistent investment in people and culture as core business levers rather than afterthoughts.
What distinguished Feshchenko from a competitive field, according to the panel, was the combination of all three. Individual strengths are common at the CEO level, but the consistency across strategy, execution and organisational health is rare.
Under Oleksandr Feshchenko’s leadership, GR8 Tech has grown into a recognised provider of technology solutions for the iGaming sector, with an approach that the panel described as forward-looking without sacrificing operational discipline.
“Receiving this recognition two years in a row means a great deal, but if there’s one thing I’ve learned, it’s that success is most dangerous when it makes you comfortable. This award belongs to the team at GR8 Tech as much as it does to me, and what it really does is raise the bar. The technology industry doesn’t stand still, and neither do we. There’s a lot we’re building toward, and that’s exactly where our focus stays,” Oleksandr Feshenko said.
The Global CEO of the Year award is presented annually by European CEO magazine following an evaluation of international candidates across various industries.
The post GR8 Tech CEO Named CEO of the Year for Second Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Augmented Reality
XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web
XR Global Inc, the first Extended Reality (XR) technologies casino games developer with Patent Pending Technology on its Cross-XR Platform, announced the official launch of the world’s first Augmented Reality (AR) online casino games available across iOS, Android and the Immersive Web. This groundbreaking milestone positions XR Global at the forefront of innovation in the global iGaming industry, delivering a next-generation gaming experience that goes far beyond traditional 2D online casino platforms.
By leveraging cutting-edge Extended Reality (XR) technologies—including Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR) and 3D immersive environments—XR Global enables players to step into fully interactive casino worlds from their mobile devices or web browsers, without the need for specialised hardware.
Unlike conventional online casino games confined to flat, 2D interfaces, XR Global’s platform allows users to engage with games such as slots, roulette, blackjack and crash games in a real-world environment. Players can place games on their tables, walk around them, interact with live elements and experience a level of realism and immersion previously only possible in physical casinos or high-end VR setups.
“XR Global is redefining what online gaming looks and feels like. We are bridging the gap between physical and digital entertainment by bringing casino experiences into players’ real-world environments. This is not just an evolution—it’s a transformation of the entire gaming paradigm,” said Dan Martinez, Founder & CEO of XR Global.
The launch marks a significant leap forward for player engagement, retention and monetisation. XR Global’s immersive experiences are designed to increase session times, deepen emotional connection and create highly differentiated offerings for operators in an increasingly competitive market.
The company plans to license its XR-enabled gaming portfolio globally, enabling partners to integrate immersive gaming into their existing platforms and attract a new generation of players seeking more interactive and engaging experiences.
The post XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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