Press Releases
Relax Gaming Celebrates 10 Year anniversary
Relax Gaming, iGaming aggregator and supplier of unique content, is celebrating a decade of solid growth and major achievements as it enters its tenth year of business.
Founded in 2010 with a vision to become a leading technical provider of high-quality gaming solutions, Relax started out building a bespoke poker product for Kindred, which has continued to experience growth against the industry trend, picking up multiple awards.
Based on its success, Relax was commissioned to do the same for Kindred’s bingo and has since grown into a powerhouse in casino content delivery with a growing partnership base of over 100 operators, 350+ brands, and studios that span across a broad network, covering multiple regulated markets and jurisdictions.
The company’s success has been propelled by the launch of its revolutionary Powered By and Silver Bullet partnership programmes, which provide hand-picked studios with a fast and cost-effective route-to-market via access to its scalable technology and distribution network.
Relax’s in-house content, marked by the launch of its first network game in 2018, has further cemented its position as a must-have industry partner. The supplier has built a portfolio of multi-channel offerings, injecting unique qualities into each vertical, whether poker, bingo or slot games.
The supplier’s rapid growth has been compounded by a fantastic track record of consistent high performers, including Temple Tumble, Money Train, Snake Arena, rejuvenated bingo, and its award-winning poker platform created for Kindred in 2014.
Tommi Maijala, Relax Gaming CEO, said: “As a stakeholder in Relax Gaming since day one, I have seen first-hand how Relax’s strong values of integrity and technical excellence have made it a driving force in content delivery.
“With an employee base of over 170 talented individuals that continues to grow, and offices in strategic markets across Europe, Relax has built a solid foundation that will serve us well as we move forward on an upward trajectory.
“We have strong ambitions for continued growth and product development and I’m incredibly excited about what the next 10 years will bring.”
Relax Gaming’s ever-expanding portfolio now boasts over 1000 casino games, including high-quality aggregated content from selected Silver Bullet and Powered By studios together with innovative proprietary products.
Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Playson partners with Hollywoodbets for South Africa slots rollout
Playson has partnered with South African operator Hollywoodbets to roll out a selection of its slot titles to players in South Africa’s regulated market, the company said on 20th July 2026.
Under the deal, Hollywoodbets will integrate Playson content via Light & Wonder’s aggregation platform. The operator said the addition will broaden its “live games” portfolio.
The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with more releases planned.
Blanka Homor, Sales Director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.
“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”
Wayde Dorkin, Head of Product at Hollywoodbets, said: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.
“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”
The post Playson partners with Hollywoodbets for South Africa slots rollout appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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