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LATAM: NSoft’s next frontier is here

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NSoft provides top-notch gaming content to some of the world’s leading operators from its offices in Bosnia and Herzegovina and Croatia, Nigeria, SAR, Costa Rica, and Singapore. The company’s product palette includes virtual games, sportsbook software, draw-based games, NSoft Vision – AI software, all laid on Seven – turnkey gaming management platform for retail betting shops, gaming terminals, web and mobile application channels.

NSoft’s retail long-term experience is certainly an important asset for LATAM markets due to the retail preferences of its players. The quality of NSoft’s virtual games portfolio will definitely satisfy the highest market demands while the complete Sportsbook product and long term cooperation with Sportradar are to guarantee for deep expertise of NSoft’s development team.

NSoft’s sister-company, it’s hardware division, Stark that has grown to be the first-shop-stop for operators looking for quality, customization, branding and superior product performance. Stark offers an end-to-end betting terminal solution that is at the same time even the most cost-effective. The company combines best-in-class technology with human technical expertise to deliver a fully customizable SSBT.

LATAM’s new horizons
LATAM’s historic evolution in this industry is quite unique and fascinating and even though it has proven that it is here to stay, the development phase lasted more than other markets. For almost 25 years the borders of the gaming industry have been slowly opening from Rio Bravo all the way down to the Patagonian soil.

After years of wandering over the strategy of establishing a regulatory framework in Latin America, things have changed over the past year. All this is accompanied by changes in gambling legislation in the two most important Latin American countries, Brazil and Argentina.

In December 2018, the regulator made it possible in Brazil to legalize online fixed odds betting and to obtain licenses. On the other hand, a new law was also adopted in Argentina in December 2018 for the Buenos Aires region, where it became possible to obtain licenses in a manner similar to that in the European Union.

In other Latin American jurisdictions, a similar trend is also observed. For example, a regulatory framework has been put in place in Colombia and Peru, thus it should not be surprising to see the largest European betting operators bring their business to these countries.

However, it should be borne in mind that Latin America’s business opportunities depend on laws that will certainly not be identical in all countries. Non-harmonized solutions may offer more favorable conditions in some countries than others. For example, the political situation in Mexico.

Compliance Updates

TaDa Gaming Accelerates LatAm Growth with Peru Licence Approval

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TaDa Gaming has officially secured an online gaming licence from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR),

This marks another milestone in the company’s strategic expansion across Latin America’s regulated iGaming markets and reinforces its reputation as a trusted and responsible global content provider.

Peru has rapidly emerged as one of Latin America’s fastest growing and regulated online gaming markets following the implementation of its licencing framework. With regulatory certainty creating new opportunities for operators and suppliers alike, TaDa has focused on Peru as a key destination within its long-term Latin American growth strategy.

MINCETUR approval was received prior to TaDa’s successful debut at the Peru Gaming Show (PGS) 2026 in Lima, where the company announced its launch with Peru’s leading operator, Apuesta Total, through long-standing distribution partner Bragg Gaming.

15 certified TaDa titles are currently available in Peru, with additional games scheduled for release as the company continues to expand its local offering.

TaDa’s proven success in regulated jurisdictions across Africa, Europe, North America and the UK, as well as Argentina, Brazil, Chile and Mexico, has been built on its highly effective glocalisation strategy.

This combines internationally successful core game mechanics with expertly localised content designed to meet the cultural preferences and playing habits of individual markets.

Alongside its award-winning slot portfolio, TaDa’s distinctive fishing-shooting games continue to attract new audiences through their social, skill-based gameplay and broad demographic appeal, especially to younger and new to iGaming audiences.

Its growing gamification ecosystem is designed to enhance player engagement while supporting responsible gaming. GiftCode, WIN CARD, Hot Hand, Highlights, Daily Rewards and Missions provide operators with powerful retention mechanics that deliver measurable value throughout the player lifecycle.

TaDa’s continued investment in regulated markets reflects the company’s broader strategy of sustainable growth. By working closely with regulators, operators and aggregation partners, the supplier continues to deliver compliant entertainment expertly tailored to local player demands.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Securing the MINCETUR licence was another major achievement in our global strategy to be present in all regulated markets.

“There is strong demand for differentiated and expertly localised content in Peru. We are confident that our brand for safe and trustworthy gaming experiences alongside our reputation for working as growth partners with our clients will enable us to succeed.”

The post TaDa Gaming Accelerates LatAm Growth with Peru Licence Approval appeared first on Americas iGaming & Sports Betting News.

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PG Soft names Hugo Baungartner as General Manager LatAm

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PG Soft, a world-class digital mobile games company, has appointed Hugo Baungartner as General Manager LatAm to accelerate its continued success across the region. Baungartner will be responsible for driving PG Soft’s commercial expansion across Latin America, while leading the games provider’s strategy in Brazil where it has already captured a significant share of the market. Brazil continues to enjoy strong growth and is entering a pivotal phase in the regulation of its gaming sector, with the latest election on the horizon. With over 29 years in technology and gaming, Baungartner has previously held leadership roles at Grupo Aposta Ganha, RCT Gaming,  Prohards and most recently Esportes Gaming Brasil.

During his time in the industry, Baungartner has built an extensive network across Latin America’s regulatory landscape, forging strong relationships with key regulators, industry associations and public bodies, including Brazil’s Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, and COAF, as well as Mexico’s Dirección General de Juegos y Sorteos and AIEJA (the Mexican Gaming Association).

PG Soft’s continued support of major regional events, including its sponsorship of BiS SiGMA South America earlier this year  in São Paulo, further highlights the company’s long-term commitment to Brazil and the wider Latin American market.

Hugo Baungartner, General Manager LatAm at PG Soft, commented: “PG Soft’s brand needs no introduction in Latin America thanks to its extensive portfolio of world-class, mobile-first games that resonate strongly with players. The company is only just getting started in the region, and I look forward to building on its success in Brazil while expanding PG Soft’s presence across regulated markets throughout Latin America.”

The post PG Soft names Hugo Baungartner as General Manager LatAm appeared first on Americas iGaming & Sports Betting News.

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BC.GAME

BC.GAME signs Guillermo Ochoa to support Mexico growth strategy

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  • Partnership supports BC.GAME’s continued investment in the regulated Mexican market

  • Ochoa will front football-led brand activity, local promotions and fan engagement for BCGAME.mx

  • Agreement comes during a landmark summer for football across Mexico, the United States and Canada

BC.GAME has announced the signing of Mexican football legend Guillermo “Memo” Ochoa as brand ambassador, as the global online entertainment platform continues to build its presence in Mexico through BCGAME.mx.

The partnership represents a significant step in BC.GAME’s localised growth strategy, with Ochoa set to support football-led brand communications, promotions and fan engagement activity designed specifically for Mexican audiences.

As one of the most recognisable figures in Mexican football, Ochoa brings strong local credibility and international profile to BC.GAME at a time when football culture in Mexico is attracting heightened global attention.

For BC.GAME, the agreement is intended to strengthen brand awareness and trust around BCGAME.mx, its licensed platform for the Mexican market, while supporting the company’s wider strategy of building closer connections with users in regulated markets through sport, esports and entertainment partnerships.

Kar Kheng Giam, CEO of BC.GAME, said: “Mexico is an important market for BC.GAME, and localisation is central to how we build meaningful relationships with users.

“Guillermo Ochoa is more than an outstanding goalkeeper. He is a figure who genuinely connects with Mexican football fans across generations, and that makes him an ideal ambassador for BCGAME.mx.

“As we continue to invest in our platform for the Mexican market, we want to work with partners who understand the culture, passion and community around football. Ochoa’s profile, professionalism and connection with fans make him a natural fit for BC.GAME.”

Known to fans as “Memo”, Ochoa has been one of the defining Mexican footballers of his generation. His long-standing role with the national team, standout performances in major international tournaments and club career across Mexico and Europe have made him a familiar name to football fans around the world.

Through the partnership, Ochoa will appear across BC.GAME’s Mexican market activity, including football-themed content, localised promotions and fan engagement campaigns for BCGAME.mx.

Guillermo Ochoa said: “I am very happy to partner with BC.GAME at such a special time for Mexican football.

“Football has always been about passion, community and shared experiences. I look forward to working with BC.GAME and BCGAME.mx to connect with fans in new ways.”

The signing adds to BC.GAME’s growing sports entertainment strategy, which has seen the brand expand its presence through football, esports and wider entertainment partnerships.

BC.GAME continues to develop its brand in markets where it is permitted to operate, with responsible gaming remaining an important part of its platform experience.

The post BC.GAME signs Guillermo Ochoa to support Mexico growth strategy appeared first on Americas iGaming & Sports Betting News.

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