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LATAM: NSoft’s next frontier is here

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NSoft provides top-notch gaming content to some of the world’s leading operators from its offices in Bosnia and Herzegovina and Croatia, Nigeria, SAR, Costa Rica, and Singapore. The company’s product palette includes virtual games, sportsbook software, draw-based games, NSoft Vision – AI software, all laid on Seven – turnkey gaming management platform for retail betting shops, gaming terminals, web and mobile application channels.

NSoft’s retail long-term experience is certainly an important asset for LATAM markets due to the retail preferences of its players. The quality of NSoft’s virtual games portfolio will definitely satisfy the highest market demands while the complete Sportsbook product and long term cooperation with Sportradar are to guarantee for deep expertise of NSoft’s development team.

NSoft’s sister-company, it’s hardware division, Stark that has grown to be the first-shop-stop for operators looking for quality, customization, branding and superior product performance. Stark offers an end-to-end betting terminal solution that is at the same time even the most cost-effective. The company combines best-in-class technology with human technical expertise to deliver a fully customizable SSBT.

LATAM’s new horizons
LATAM’s historic evolution in this industry is quite unique and fascinating and even though it has proven that it is here to stay, the development phase lasted more than other markets. For almost 25 years the borders of the gaming industry have been slowly opening from Rio Bravo all the way down to the Patagonian soil.

After years of wandering over the strategy of establishing a regulatory framework in Latin America, things have changed over the past year. All this is accompanied by changes in gambling legislation in the two most important Latin American countries, Brazil and Argentina.

In December 2018, the regulator made it possible in Brazil to legalize online fixed odds betting and to obtain licenses. On the other hand, a new law was also adopted in Argentina in December 2018 for the Buenos Aires region, where it became possible to obtain licenses in a manner similar to that in the European Union.

In other Latin American jurisdictions, a similar trend is also observed. For example, a regulatory framework has been put in place in Colombia and Peru, thus it should not be surprising to see the largest European betting operators bring their business to these countries.

However, it should be borne in mind that Latin America’s business opportunities depend on laws that will certainly not be identical in all countries. Non-harmonized solutions may offer more favorable conditions in some countries than others. For example, the political situation in Mexico.

Brazilian License

Groove Secures Pivotal Brazilian License, Cementing LATAM Expansion

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Platform pioneer unlocks one of the world’s most dynamic iGaming markets, offering operators and providers a seamless, compliant gateway to millions of new players.

Groove, the award-winning iGaming aggregation platform, has today announced a monumental leap in its global expansion strategy with the official granting of its license to operate in Brazil.

This landmark regulatory approval marks a decisive moment in Groove’s strategic blueprint for Latin America, a vision further reinforced by the significant strengthening of its established and fully regulated infrastructure in Argentina. Together, these developments create an unrivalled dual-hub strategy, positioning Groove as the definitive gateway to the continent.

This hard-won license provides a fully compliant and powerful conduit for Groove’s partners to engage a market on the cusp of historic growth. For operators, it translates to a frictionless, single-integration pathway for capturing market share in this coveted region. They can now leverage Groove’s robust platform to deploy a fully localised and compliant casino offering at unparalleled speed, complete with curated game portfolios tailored to local preferences, integrated local payment processing, and bespoke marketing tools designed to captivate Latin American players. This eliminates years of complex regulatory legwork, allowing partners to go to market in a matter of weeks, not years.

For game studios and content providers, the Brazilian license acts as a direct and streamlined conduit to a vast new audience. Groove offers a managed route to market, taking on the heavy burden of complex regulatory technical standards and certification processes. This allows creators to focus on their core mission of developing world-class entertainment, secure in the knowledge that their content will be efficiently placed in front of a massive, engaged audience through a trusted and fully compliant pipeline.

Rachel Tourgeman, Head of Partnerships at Groove, emphasised the transformative nature of this development. “The green light in Brazil is more than a license; it’s a key that unlocks a kingdom of opportunity for our partners. We’ve built a platform capable of not just entering, but driving in regulated markets.”

Tourgeman put the new license in perspective, saying: “Operators can now immediately tap into Brazil’s immense potential, while providers gain a trusted pipeline to a passionate new player base. This is a definitive moment that accelerates the entire LATAM iGaming ecosystem.”

This strategic expansion is a direct reflection of Groove’s commitment to being the most reliable and agile aggregation partner in the world’s most promising emerging markets. With over 20,000 games available and a raft of over 150 games partners, Groove brings unrivalled choice to the Brazilian market.

Yahale Meltzer, Co-Founder and CEO of Groove, commented, “Our vision has always been to build the bridges that connect great content with passionate players, wherever they are. Securing our Brazilian license and reinforcing our Argentine operations is a testament to our team’s relentless execution and our long-term commitment to LATAM.”

Meltzer concluded: “We are not just following trends; we are actively architecting the future of iGaming in the region, providing a secure, scalable, and sophisticated platform for our partners to grow with us. The door to Latin America is now open, and Groove is the key.”

For further information visit the new web domain at www.groovetech.com

The post Groove Secures Pivotal Brazilian License, Cementing LATAM Expansion appeared first on Americas iGaming & Sports Betting News.

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Groove lands Brazil iGaming licence as it pushes LATAM expansion

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Groove said it has been granted a licence to operate in Brazil, expanding its regulated footprint in Latin America and adding to its existing infrastructure in Argentina.

The company positions the Brazil approval as a route for operator and supplier partners to enter the market via a single integration, with localisation features including local payment processing and marketing tools. The release did not specify the issuing regulator, licence type, or an effective date.

Rachel Tourgeman, Head of Partnerships at Groove, said: “The green light in Brazil is more than a license; it’s a key that unlocks a kingdom of opportunity for our partners. We’ve built a platform capable of not just entering, but driving in regulated markets.” She added: “Operators can now immediately tap into Brazil’s immense potential, while providers gain a trusted pipeline to a passionate new player base. This is a definitive moment that accelerates the entire LATAM iGaming ecosystem.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “Our vision has always been to build the bridges that connect great content with passionate players, wherever they are. Securing our Brazilian license and reinforcing our Argentine operations is a testament to our team’s relentless execution and our long-term commitment to LATAM.” He added: “We are not just following trends; we are actively architecting the future of iGaming in the region, providing a secure, scalable, and sophisticated platform for our partners to grow with us. The door to Latin America is now open, and Groove is the key.”

Groove also said its platform offers access to “over 20,000 games” from “over 150 games partners” and noted it has launched a new web domain at www.groovetech.com.

The post Groove lands Brazil iGaming licence as it pushes LATAM expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BETANO

Kaizen Gaming takes two Latin America operator awards at SBC Awards Americas 2026

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Betano owner repeats wins for Sportsbook Operator of the Year and Casino Operator of the Year at the Fort Lauderdale ceremony on 10 June.

Kaizen Gaming has won both “Sportsbook Operator of the Year – Latin America” and “Casino Operator of the Year – Latin America” at the SBC Awards Americas 2026, repeating the double from last year. The ceremony was held on Wednesday, 10 June, during SBC Summit Americas in Fort Lauderdale, Florida.

The operator, which owns the Betano online sports betting and gaming brand, said the awards reflect its continued performance across Latin America. The company positioned Betano as a leading regional brand, citing market presence in Brazil and other South American markets including Argentina and Peru.

Christos Tzalavras, Kaizen Gaming’s Chief Product Officer, said: “We are very happy about this distinction, especially since it recognizes our focus on providing our customers with the best possible experience, both through our Sportsbook and our Casino offerings. And of course, it’s equally important that these awards concern the Latin American region, which has totally embraced us and to which we owe a large part of our success. With the World Cup now upon us, South America is a hugely strategic region for the industry, and we remain committed to setting new standards for innovation, trust, and customer experience.”

In the same announcement, Kaizen Gaming pointed to its sports marketing footprint in the region and wider international visibility ahead of the FIFA World Cup 2026™. Betano has been named an Official Tournament Supporter for Europe and South America, and has also been announced as an Official Regional Sponsor of the Argentine National Football Team. The company is also an Official Partner of CONMEBOL, with the partnership beginning around CONMEBOL Copa America™2024 and continuing into subsequent competitions.

Kaizen Gaming also highlighted a recent acquisition aimed at product development. Earlier this year, it acquired GameplAI, a provider of AI-powered sports trading and analytics, which Kaizen said will be integrated into Betano to enhance sports trading, player markets and performance analytics.

The post Kaizen Gaming takes two Latin America operator awards at SBC Awards Americas 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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