Latin America
LATAM: NSoft’s next frontier is here
NSoft provides top-notch gaming content to some of the world’s leading operators from its offices in Bosnia and Herzegovina and Croatia, Nigeria, SAR, Costa Rica, and Singapore. The company’s product palette includes virtual games, sportsbook software, draw-based games, NSoft Vision – AI software, all laid on Seven – turnkey gaming management platform for retail betting shops, gaming terminals, web and mobile application channels.
NSoft’s retail long-term experience is certainly an important asset for LATAM markets due to the retail preferences of its players. The quality of NSoft’s virtual games portfolio will definitely satisfy the highest market demands while the complete Sportsbook product and long term cooperation with Sportradar are to guarantee for deep expertise of NSoft’s development team.
NSoft’s sister-company, it’s hardware division, Stark that has grown to be the first-shop-stop for operators looking for quality, customization, branding and superior product performance. Stark offers an end-to-end betting terminal solution that is at the same time even the most cost-effective. The company combines best-in-class technology with human technical expertise to deliver a fully customizable SSBT.
LATAM’s new horizons
LATAM’s historic evolution in this industry is quite unique and fascinating and even though it has proven that it is here to stay, the development phase lasted more than other markets. For almost 25 years the borders of the gaming industry have been slowly opening from Rio Bravo all the way down to the Patagonian soil.
After years of wandering over the strategy of establishing a regulatory framework in Latin America, things have changed over the past year. All this is accompanied by changes in gambling legislation in the two most important Latin American countries, Brazil and Argentina.
In December 2018, the regulator made it possible in Brazil to legalize online fixed odds betting and to obtain licenses. On the other hand, a new law was also adopted in Argentina in December 2018 for the Buenos Aires region, where it became possible to obtain licenses in a manner similar to that in the European Union.
In other Latin American jurisdictions, a similar trend is also observed. For example, a regulatory framework has been put in place in Colombia and Peru, thus it should not be surprising to see the largest European betting operators bring their business to these countries.
However, it should be borne in mind that Latin America’s business opportunities depend on laws that will certainly not be identical in all countries. Non-harmonized solutions may offer more favorable conditions in some countries than others. For example, the political situation in Mexico.
Belatra
Belatra Games confirms Lima trip for Peru Gaming Show 2026
Slots developer plans partner meetings and private events around PGS on 17-18 June at the Jockey Exhibition Center.
Belatra Games will attend Peru Gaming Show (PGS) 2026 in Lima on 17-18 June, with the company confirming plans to use the event for meetings with existing clients and prospective partners.
PGS, now in its 23rd year, will be held at the Jockey Exhibition Center. Belatra said it will have a team present throughout the show to discuss its slots portfolio and explore commercial opportunities in Peru as part of its broader Latin America strategy.
Alongside the trade show schedule, Belatra said it will host a private “Belatra Cocktail Experience” for partners and run a watch party on 16 June for Argentina’s match against Algeria.
The company also noted it will attend SBC Americas in Fort Lauderdale ahead of PGS, describing the event as an opportunity to meet operators from North and Latin America and present “LatAm-ready content”.
Lucila M. Barletta, Head of Accounts LatAm at Belatra, said: “Peru is an exciting and growing market and PGS is the perfect place to build on our relationships with partners already working with us and to connect with new ones. We look forward to an amazing couple of days in Lima and, of course, rooting for Argentina with our friends and partners throughout the evening. It’s going to be a special occasion all around.”
The post Belatra Games confirms Lima trip for Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belatra Games
Belatra heads to Lima for Peru Gaming Show 2026
Belatra Games, the specialist online slots developer, is heading to Lima to attend the Peru Gaming Show (PGS) 2026, one of Latin America’s most important international gaming trade fairs.
PGS is now in its 23rd year and will take place on 17-18 June 2026 at the Jockey Exhibition Center, a landmark event that unites the leading brands, manufacturers and suppliers shaping the future of gaming across the region.
Belatra will use the event as an opportunity to reconnect with clients and partners while expanding its network across the Peruvian market – an increasingly important territory in Belatra’s Latin American growth strategy. The Belatra team will be on hand throughout the show to discuss its award-winning portfolio and to explore new commercial opportunities in the region.
As part of its time in Lima, Belatra will also be hosting an exclusive Belatra Cocktail Experience for friends and partners. The evening sees leading names from across the industry come together for drinks, conversations and the chance to celebrate the connections forged across the region. The celebrations will continue into the evening, with Belatra also inviting guests to a watch party for Argentina’s clash with Algeria on 16 June.
Prior to arriving in Lima, Belatra will be at SBC Americas in Fort Lauderdale this week. The event is another important chance for the team to meet with existing clients and potential new partners, whilst also showcasing Belatra’s LatAm-ready content to operators from across North and Latin America.
The post Belatra heads to Lima for Peru Gaming Show 2026 appeared first on Americas iGaming & Sports Betting News.
Brazil
MediaTroopers Commits to Serving Brazilian Regulated Market with Development of New Local Entity
MediaTroopers, the leading digital marketing and customer acquisition firm, has doubled down on its commitment to serving Brazil’s regulated gaming market with the announcement of a new local entity, including a registered company, a front office, and local banking infrastructure.
The newly established entity will serve as a strategic bridge for MediaTroopers’ global partners, including operators, vendors, and financial institutions, seeking to enter the newly regulated Brazilian market. The local entity will also serve as a point of contact for active operators in the market, offering its tools as a local service hub to help operators enhance their business outreach in the region.
As Brazil’s regulated market continues to position itself as one of the most important regulatory opportunities for operators across the globe, MediaTroopers continues to cement itself as the go-to acquisition firm to help clients make the most of this growth by providing localized market access, operational support, relevant acquisition strategies, and targeted solutions designed to enhance performance in the region.
Through its local entity, MediaTroopers can continue providing services, such as localized player acquisition, media buying, affiliate strategy, and more, at a more regional level. For MediaTroopers, Brazil aligns with its broader strategy of delivering sustainable, compliant operations in high-growth markets.
“Brazil represents one of the most exciting growth opportunities in regulated iGaming, and MediaTroopers is fully committed to supporting operators in this market,” said Shmulik Segal, CEO of MediaTroopers.
“By establishing a local company, front office, and banking infrastructure, we are creating a stronger operational foundation for our clients. This presence allows us to act both as a bridge for international brands entering Brazil and as a service hub for active operators looking to scale responsibly and efficiently.”
The post MediaTroopers Commits to Serving Brazilian Regulated Market with Development of New Local Entity appeared first on Americas iGaming & Sports Betting News.
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