Press Releases
Reflex continuing to supply the total pub gaming package
The dissonance between analogue and digital games and their players has been brewing for a number of years something which Reflex Gaming is keen to rectify as the company continues to focus on providing a full 360º Cat C solution approach to all players.
“At present we are probably selling approximately equal quantities of analogue and digital machines, at least into the UK,” explained Reflex Director, Mat Ingram. “I estimate that there are around 4,000 to 5,000 of our digital Cat C machines in the field, and now that operators are seeing the benefits of being connected to our Slingshot platform, I have sight of a growing number of these every day. From an analogue perspective, I would expect this number to be far greater due to the historic sales we have made.”
With its best-performing Cat C range, Reflex is the only major supplier still dedicated to innovating and supplying in the analogue field a position Ingram regards as essential to retailers and players alike. “Whilst there is certainly some crossover, it is definitely clear there are players who only play either analogue or digital games,” he said.
“This accounts for the continued success of our analogue games despite the rather aggressive rollout of digital gaming, especially into pubs. A number of retailers are telling us that analogue income is so important to them that it is beginning to throttle the velocity at which digital gaming is rolled out. This speaks volumes to me, and it’s why we are so determined to carry on producing great analogue games despite the pressures from other parts of the industry.”
Across both game types, Reflex’s state-of-the-art platforms and technology are renowned for providing the best reporting in the UK industry alongside key SR messaging, functionality and Age Verification/Confirmation features. The company’s portfolio of digital Cat C games is making waves with a variety of top performing machines.
“Across digital, our best-sellers have been Game Master, which continues to record strong sales, and GamePro which is our most recent cabinet to sell in significant quantity,” Ingram added. “With analogue, we continue to produce a new model every six weeks or so, which means the make-up of the live machine estate is a moving and constantly refreshing feast.”
Following a strong 2019, Reflex is continuing to drive its complete pub Cat C solution approach to both digital and analogue players. Commenting on his outlook for the sector, he concluded: “There is something irreplaceably tactile about playing a physical machine with physical buttons and physical cash, and because Cat C games are low stake and low max prize, the entertainment and enjoyment factors come much more into play. I genuinely believe that this is moving players towards our product and away from higher stake or less tactile environments.”
Austria
Wazdan strengthens European foothold with Austrian market entry via win2day
Wazdan has continued its European growth strategy by entering the Austrian iGaming market through a new partnership with win2day, the country’s only licensed online casino operator. The move represents a significant milestone for the developer as it strengthens its footprint in regulated markets across the region.
The agreement will see a selection of Wazdan’s most recognisable titles made available to Austrian players, including 9 Coins
, Hot Slot
: 777 Cash Out, and Mighty Wild
: Panther. These initial releases mark the beginning of a broader rollout strategy aimed at steadily expanding the studio’s presence on the platform.
Gradual Rollout Strategy
Following the initial launch, Wazdan plans to introduce one new title each month to the win2day portfolio. This phased approach allows the operator to continuously refresh its offering while ensuring each addition aligns with player preferences and market demand.
By focusing on quality over volume, the partnership is designed to enhance player engagement through carefully selected content that combines strong visual appeal with innovative gameplay mechanics.
Bringing Signature Features to Austria
In addition to its established titles, Wazdan will introduce Austrian players to its suite of proprietary features that have become central to its brand identity. These include Hold the Jackpot
, Cash Infinity
, Collect to Infinity
, Sticky to Infinity
, and Cash Out
.
These mechanics are designed to increase player interaction and extend gameplay sessions by adding dynamic elements and customizable experiences. As operators increasingly seek differentiated content, such features play a key role in enhancing retention and overall player satisfaction.
Partnering with a Trusted Operator
win2day is operated by Austrian Lotteries, a long-established organization with more than four decades of experience in the market. As the sole licensed online casino operator in Austria, win2day holds a unique position, combining strict regulatory compliance with a strong reputation for responsible gaming.
The collaboration brings together Wazdan’s expertise in game development with win2day’s established market presence, creating a partnership focused on delivering high-quality and secure entertainment to players.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said:
“Entering the Austrian market with win2day is a significant milestone for Wazdan and a rewarding step in our continued European expansion. Partnering with a trusted, long-established operator allows us to deliver the quality user experience we are known for to a new audience.”
Georg Wawer, Managing Director of win2day, added:
“As Austria’s only licensed online gaming operator, we are committed to offering a carefully curated portfolio of high-quality games. Partnering with Wazdan allows us to combine engaging gameplay with the highest levels of safety and responsibility.”
Strengthening Regulated Market Presence
As the European iGaming landscape continues to evolve, expansion into regulated jurisdictions remains a key priority for leading developers. Wazdan’s entry into Austria highlights its commitment to sustainable growth through strategic partnerships and compliance-driven market entry.
By aligning with a trusted operator and delivering proven content alongside innovative features, Wazdan is well-positioned to establish a strong presence in the Austrian market.
The post Wazdan strengthens European foothold with Austrian market entry via win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Peter & Sons Goes Live in Ontario with Ellipse Entertainment
Innovative iGaming studio Peter & Sons has strengthened its North American footprint by launching its portfolio in Ontario through a new partnership with Ellipse Entertainment, a fully licensed operator in the province.
The collaboration marks another step in the studio’s international expansion, bringing its distinctive slot titles to one of the most dynamic regulated markets in North America. Players in Ontario can now access Peter & Sons’ games via HighFlyerCasino.com, Ellipse Entertainment’s flagship platform designed specifically for the local market.
Entering a Key Regulated Market
Ontario has quickly established itself as a leading jurisdiction for regulated iGaming, attracting both operators and content providers seeking long-term growth opportunities. With a strong regulatory framework and a growing player base, the province offers a stable environment for companies looking to scale their presence in North America.
By partnering with Ellipse Entertainment, Peter & Sons gains access to a platform that prioritizes compliance, security, and user experience. HighFlyerCasino.com combines a wide-ranging portfolio of casino content with a seamless interface tailored to local players, ensuring a high-quality gaming experience.
Distinctive Content Meets Local Demand
Peter & Sons has built a reputation for delivering unconventional slot experiences, characterized by indie-inspired visuals, imaginative storytelling, and highly detailed game worlds. Its portfolio stands out in a crowded market, appealing to players looking for something beyond traditional slot design.
The launch in Ontario introduces these unique titles to a broader audience, aligning with increasing demand for diverse and engaging content within regulated markets. As competition intensifies, distinctive game design has become a key differentiator for studios aiming to capture player attention and retention.
Building a Long-Term Partnership
The partnership reflects a shared commitment to delivering premium entertainment within a trusted regulatory environment. Both companies are focused on creating value for players while ensuring compliance with Ontario’s gaming standards.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said:
“We are delighted to launch our portfolio with Ellipse Entertainment and bring our games to players in Ontario. The region has quickly established itself as a key regulated market in North America, and HighFlyerCasino.com provides a strong platform for introducing our distinctive titles to Canadian audiences.”
Larry Galansky, Founder of Ellipse Entertainment, added:
“We are pleased to welcome Peter & Sons to our platform as we continue expanding our entertainment offering. Their games are known for their artistic style and engaging gameplay, and we are confident they will resonate strongly with our audience.”
As the Ontario market continues to grow, partnerships like this highlight the importance of combining innovative content with reliable distribution platforms. For Peter & Sons, the move represents a strategic step toward strengthening its global reach while delivering its unique gaming experiences to new audiences.
The post Peter & Sons Goes Live in Ontario with Ellipse Entertainment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BIS SIGMA SOUTH AMERICA 2026
VeliTech makes its Brazil debut at BiS SiGMA South America 2026
VeliTech is set to make its first-ever appearance in Brazil at Stand i156 at BiS SiGMA South America 2026, taking place in São Paulo from 6–9 April. The team arrives with a double awards shortlist and a casino content offering built to turn heads.
The company has been shortlisted in two major categories:
- Best Platform for VeliTech
- Best Gaming Experience for VeliPlay
The recognition shines a light on two powerful parts of the VeliTech ecosystem. VeliTech has been shortlisted for the strength of its battle-tested iGaming core platform, while VeliPlay is being recognised for the fast-paced, high-energy gameplay experience delivered through its crash and instant games.
For its Brazil debut, VeliTech is putting casino content front and centre.
Leading the spotlight is VeliPlay, whose portfolio of crash and instant games is built for pace, immersion and repeat play. The lineup is further strengthened by Heaven of 7, the slot games provider within the VeliTech group, known for visually engaging titles and entertaining mechanics. Both studios have recently expanded their portfolios with fresh releases, including Pinball Rush from VeliPlay and Coin Up: Rise from Heaven of 7.
Completing the showcase is VeliGames, the aggregation platform by VeliTech, recently recognised as the Industry Rising Star by SiGMA. With a single integration, it provides a broad content portfolio and powerful back-office capabilities for operators.
Together, VeliPlay, Heaven of 7 and VeliGames form a casino proposition designed to help operators stand out, combining adrenaline-driven crash and instant titles, engaging slot entertainment and aggregation technology that keeps content delivery simple, scalable and commercially effective.
Mats Lundin, Chief Sales Officer at VeliTech said “Brazil is one of the most exciting markets in iGaming right now, so making our debut at BiS SiGMA South America is a big moment for us. We’re coming to São Paulo with a content lineup built to make an impact, from fast-paced crash and instant games to engaging slots, all backed by the power of VeliGames aggregation. To be shortlisted for both Best Gaming Experience and Best Platform ahead of our first event in Brazil makes this milestone even more exciting.”
Visitors can meet the VeliTech team at Stand i156 to explore how connected technology and high-performing content can work together to create a stronger casino offering for iGaming brands.
The post VeliTech makes its Brazil debut at BiS SiGMA South America 2026 appeared first on Americas iGaming & Sports Betting News.
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