Press Releases
Reflex continuing to supply the total pub gaming package
The dissonance between analogue and digital games and their players has been brewing for a number of years something which Reflex Gaming is keen to rectify as the company continues to focus on providing a full 360º Cat C solution approach to all players.
“At present we are probably selling approximately equal quantities of analogue and digital machines, at least into the UK,” explained Reflex Director, Mat Ingram. “I estimate that there are around 4,000 to 5,000 of our digital Cat C machines in the field, and now that operators are seeing the benefits of being connected to our Slingshot platform, I have sight of a growing number of these every day. From an analogue perspective, I would expect this number to be far greater due to the historic sales we have made.”
With its best-performing Cat C range, Reflex is the only major supplier still dedicated to innovating and supplying in the analogue field a position Ingram regards as essential to retailers and players alike. “Whilst there is certainly some crossover, it is definitely clear there are players who only play either analogue or digital games,” he said.
“This accounts for the continued success of our analogue games despite the rather aggressive rollout of digital gaming, especially into pubs. A number of retailers are telling us that analogue income is so important to them that it is beginning to throttle the velocity at which digital gaming is rolled out. This speaks volumes to me, and it’s why we are so determined to carry on producing great analogue games despite the pressures from other parts of the industry.”
Across both game types, Reflex’s state-of-the-art platforms and technology are renowned for providing the best reporting in the UK industry alongside key SR messaging, functionality and Age Verification/Confirmation features. The company’s portfolio of digital Cat C games is making waves with a variety of top performing machines.
“Across digital, our best-sellers have been Game Master, which continues to record strong sales, and GamePro which is our most recent cabinet to sell in significant quantity,” Ingram added. “With analogue, we continue to produce a new model every six weeks or so, which means the make-up of the live machine estate is a moving and constantly refreshing feast.”
Following a strong 2019, Reflex is continuing to drive its complete pub Cat C solution approach to both digital and analogue players. Commenting on his outlook for the sector, he concluded: “There is something irreplaceably tactile about playing a physical machine with physical buttons and physical cash, and because Cat C games are low stake and low max prize, the entertainment and enjoyment factors come much more into play. I genuinely believe that this is moving players towards our product and away from higher stake or less tactile environments.”
Plaza Hotel & Casino will host The Tony Bennett Experience for a one-night performance on Saturday, Aug. 8 at 7 p.m. in its classic Vegas showroom, the downtown Las Vegas operator said in a release.
The show features Las Vegas headliner and tribute artist Tom Stevens and his Jazz Ensemble, and is billed as a celebration of Tony Bennett’s 100th Anniversary. Plaza said Stevens will be backed by a four-piece band and perform songs including “I Left My Heart in San Francisco” and “The Way You Look Tonight.”
Tickets are on sale through the Plaza Hotel & Casino website.
The post Plaza Hotel & Casino books The Tony Bennett Experience for Aug. 8 in Las Vegas appeared first on Americas iGaming & Sports Betting News.
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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