Gambling in the USA
Kambi partners make same week market-first launches in Illinois and Michigan
Global sports betting supplier enables Rush Street Interactive and Penn National Gaming to take the first legal wagers in the Prairie and Wolverine States respectively
Leading global sports betting supplier Kambi has continued its US expansion with two historic on-property launches in three days, enabling partners Rush Street Interactive (RSI) and Penn National Gaming (PNG) to take the first legal wagers in the states of Illinois and Michigan respectively.
The launch with PNG at its Greektown Casino in Michigan took place on Wednesday afternoon, with the US state becoming the 10th in which the Kambi Sportsbook is live, as well as the eighth state where Kambi has enabled partners to be first out of the gate.
Situated in Detroit, the largest city in the midwestern state of Michigan, and home to NFL franchise Detroit Lions, the Greektown Sportsbook has been fitted with 40 Kambi kiosks and four betting windows.
On Monday, RSI took the first legal sports bet in Illinois, with former Chicago Blackhawk Eddy Olczyk placing the ceremonial opening wager at the new Rivers Casino Sportsbook, which consists of 30 kiosks and five betting windows.
Illinois is one of the largest states in the US, with a population of approximately 13 million and home to some of the country’s most popular professional sports teams, including the NFL’s Chicago Bears, NBA’s Chicago Bulls and the MLB’s Chicago White Sox.
An online launch in Illinois will take place later this year while we await enabling online legislation in Michigan.
RSI and PNG both have access to Kambi’s price differentiation tool, providing the ability to alter margin and lines offered by jurisdiction, sport, league and match, right down to offer level, giving operators full control over their pricing strategy.
The two sportsbooks will also benefit from Kambi’s market-leading kiosks, which have been proven to drive handle, boost cross-sell and reduce waiting times at the betting windows. On average, three in every four on-property bets are placed via a Kambi kiosk.
Kambi Chief Commercial Officer, Max Meltzer, said: “Kambi’s record for quality and swift delivery is central to our ongoing US progress, and we are delighted to have powered two more market firsts for our partners.
“When people look back at this historic period of legalising sports wagering across the US, they will see Kambi was the supplier powering the most firsts and our partners becoming the market leaders in their respective states. It’s all encompassed in our Partner with Confidence strategy.”
Prior to the market firsts in Illinois and Michigan, Kambi partners took the first legal online bets in New Jersey, Pennsylvania, Indiana and New Hampshire, alongside the first legal bet in New York State and launching on day one in Iowa.
Bluberi
Plaza Hotel & Casino to debut Bluberi’s Smokin’ Train slot on April 22
Plaza Hotel & Casino in downtown Las Vegas says it will be the first Las Vegas property to debut Bluberi’s new Smokin’ Train video slot game, with the launch set for April 22.
“We are committed to bringing to the Plaza’s casino floor the latest and greatest games with Bluberi’s Smokin’ Train being our newest addition,” said Sue Ascanio, general manager of the Plaza Hotel & Casino. “Relatively new to the Las Vegas market, Bluberi is offering exciting video slot options that we think will have a loyal following very quickly. So, we are excited to partner with them as they expand their installations in Vegas. Based on the feedback we have so far, we are confident that Smokin’ Train will be highly popular with players at the Plaza.”
Smokin’ Train is a five-reel, 50-line video slot with multiple denominations and a top award of a progressive $10,000, according to the company. The title is themed around the Wild West Gold Rush and includes a Triple Pot Filler mechanic featuring mystery door reveals, combining pots, and a Super Nugget feature that triggers all pots.
In the Hold & Spin bonus, players collect enhancements from train cars to boost, collect, or add cash balls. The Plaza’s announcement comes as suppliers continue to compete for floor space and visibility in the Las Vegas market, where new-game debuts can serve as a bellwether for broader regional rollouts across North America.
The post Plaza Hotel & Casino to debut Bluberi’s Smokin’ Train slot on April 22 appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas
Affiliate says it has upgraded its Media Cruiser platform to support prediction market acquisition as partners expand beyond sports betting and casino.
Media Troopers said it reinforced its focus on prediction markets during the 2026 Bitcoin Conference, held April 27 to April 29 at The Venetian Resort in Las Vegas.
The digital marketing and customer acquisition group said it is seeing demand from long-standing operator partners that are expanding into prediction markets alongside sports betting and casino gaming, and positioned its attendance at the event as an opportunity to engage with platforms operating at the intersection of gaming and crypto.
“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”
The company said it has updated its infrastructure in recent months to support prediction market traffic across its network, including enhancements to its proprietary marketing technology platform Media Cruiser. Media Troopers said the updates are intended to provide operators with more detailed targeting, audience segmentation, and acquisition strategies.
“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.” Media Troopers said it aims to support operators expanding into prediction markets across North America and other markets.
The post Media Troopers highlights prediction markets focus at Bitcoin 2026 Las Vegas appeared first on Americas iGaming & Sports Betting News.
Affiliates
Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas
Affiliate says it upgraded Media Cruiser to support prediction market acquisition as partners expand beyond sports betting and casino.
Media Troopers used the 2026 Bitcoin Conference in Las Vegas (April 27–29 at The Venetian Resort) to highlight its growing focus on prediction markets and its work with operators moving into the category.
The affiliate and customer acquisition group said it is seeing demand from existing partners that are expanding into prediction markets alongside sports betting and casino gaming.
Media Troopers said it has updated its infrastructure in recent months to support prediction market traffic across its network. The company also cited enhancements to its proprietary marketing technology platform, Media Cruiser, aimed at “more detailed targeting, audience segmentation, and acquisition strategies.”
“We’re seeing sustained demand from our partners in this space,” said Shmulik Segal, Chief Executive Officer at Media Troopers. “Prediction markets are no longer experimental. They’re becoming a meaningful part of the ecosystem, and we’ve been aligning our capabilities accordingly.”
“Prediction markets live exactly where gaming and crypto meet,” Segal added. “Being at Bitcoin 2026 allows us to connect with the operators and platforms shaping that future.”
The post Media Troopers spotlights prediction market push at Bitcoin 2026 in Las Vegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Latest News6 days agoTom Horn Gaming rolls out new slot Reborn of Zeus 3000 with multipliers up to x3000
-
Boris Gartner6 days agoLALIGA Announces Multi-year Partnership with Polymarket
-
Africa6 days agoHollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa
-
Canada6 days agoIGSA Welcomes New Partner Members: Focal Research and RGC Canada
-
betting platforms5 days agoUS Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium
-
betting innovation4 days agoDATA.BET Expands at SiGMA South America 2026
-
Compliance Updates6 days agoLicence to Operate: The New Regulatory Frontier in Ireland, Finland and New Zealand
-
Amusnet6 days agoAmusnet Wins Best Game Studio at SiGMA Awards South America 2026



