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GVC Holdings and EPIC Risk Management Form Unique New Partnership

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Two organizations to deliver sports and education programs in 14 locations throughout the US

EPIC Risk Management, the world’s leading independent gambling harm minimization consultancy, and GVC Holdings, one of the world’s largest sports-betting and gaming groups, have formed a partnership which aims to minimize gambling related harm throughout the U.S.

The partnership, funded by GVC Foundation US, GVC’s unique non-profit subsidiary which is dedicated to promoting responsible gambling, will replicate EPIC’s successful European sports and education model. Programs will run in 14 locations across the U.S. in 2020 and 2021, covering New York, New Jersey, Michigan, Ohio, Pennsylvania, Nevada, Tennessee, Illinois, Iowa, Indiana, North Carolina, Colorado, DC, and the New England region.

It is estimated that 7 million U.S. adults suffer from gambling problems.

“As the leading provider of advisory and education in problem gambling, EPIC Risk Management has done extraordinary work in Europe,” said Martin Lycka, trustee for GVC Foundation US and director of regulatory affairs at GVC Holdings. “Our partnership with EPIC in locations throughout the U.S. will continue that impactful mission.”

The educational sessions will be provided to up-and-coming and professional athletes and focus on lived experiences with problem gambling and the promotion of betting integrity. The program is fully funded by GVC Foundation US, who will provide $2.5 million in financing over the course of two years.

“For most people, gambling is entertainment – but for a small percentage of people it becomes uncontrolled, leading to devastating effects to both individuals and organizations,” said Paul Buck, CEO of EPIC Risk Management. “EPIC is excited to partner with GVC Foundation US to work in the hardest-to-reach sectors to prevent gambling-related harm.”

“There’s no better way to address problem gambling than by combining hard-hitting, lived experience with industry research and expertise,” said William J. Pascrell, III, trustee at GVC Foundation US and partner at Princeton Public Affairs Group. “By addressing athletes and other at-risk groups throughout the country, we’ll aim to implement the cultural change needed for the protection of at-risk gamblers and growth of the industry as a whole.”

“Athletes, especially African American athletes, are at a higher risk of becoming problem gamblers than the average person,” said Amani Toomer, trustee at GVC Foundation US and former New York Giants wide receiver and Super Bowl XLII winner. “I view EPIC’s program as crucial for maintaining integrity in sports.”

Ariel Reem CEO at Games Valley

Games Valley adds BGaming titles to aggregation platform

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Games Valley has signed a content aggregation partnership with BGaming, adding the studio’s online casino portfolio to the Games Valley platform.

Under the agreement, operators connected to Games Valley will be able to access BGaming titles via a single integration. The content slated for distribution includes slots, crash games, casual games and other online casino titles.

Games Valley and BGaming marked the partnership during NEXT Summit Valletta, where both companies supported the BGaming Charity Gala in aid of DAR Bjorn.

Ariel Reem, CEO at Games Valley, said: “BGaming has built a strong reputation as one of the most creative and dynamic studios, with games that combine strong visual identity, engaging mechanics and genuine player appeal. At Games Valley, our role is to help operators access the content that delivers real value to their players and their business, quickly and efficiently through a single integration. We’re delighted to welcome BGaming to the Games Valley platform, and we’re especially pleased that this partnership has grown from a relationship rooted in shared values.”

Marina Ostrovtsova, CEO at BGaming, added: “Games Valley has established itself as a modern and ambitious aggregation partner, helping operators access high-quality casino content with speed, flexibility and reliability. This partnership allows us to bring BGaming’s portfolio to a wider network of operators through a platform that shares our focus on innovation, strong partnerships and long-term industry growth.”

The post Games Valley adds BGaming titles to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

RubyPlay agrees to acquire Splash Tech to add jackpots and free-to-play tools

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Deal expands RubyPlay beyond content into platform-level engagement; transaction remains subject to regulatory approvals.

RubyPlay has entered into an agreement to acquire 100% of the shares in Splash Tech, as the supplier moves beyond content into platform-level engagement tools. The transaction is subject to regulatory approvals.

RubyPlay said the acquisition will add Splash Tech’s jackpot solution and Free-to-Play casino and sports capabilities to its existing engagement suite, which includes free spins, rewards, missions and tournaments. Following completion, RubyPlay’s operator partners will gain access to the Jackpot and Free-to-Play tools, designed to support engagement across third-party content as well as RubyPlay titles.

The company said Splash Tech’s engagement tools are already live with “some of the biggest operators and platform providers” globally. RubyPlay also said Splash Tech’s real-money jackpot product can turn “any product across all verticals into a jackpot game.”

Tsachi Maimon, CEO of RubyPlay, said: “Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider. This elevated market position ensures we are delivering new revenue streams for our partners, providing them with effective ways to address player acquisition and retention.

“Splash Tech has earned a strong reputation within the industry for driving innovation within the engagement tools space, underpinned by its superior expertise, data and content. Bringing the company’s capabilities into our broader offering marks a pivotal moment for RubyPlay’s evolution.”

Adam Wilson, CEO of Splash Tech, said: “Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity at the heart of this transition. Existing Splash Tech partners will continue to benefit from the same trusted products, expertise, and relationship focus they expect from us, and we’re looking forward to working alongside new partners with RubyPlay.

“As a global B2B iGaming company with a growing operator network and multi-market reach, RubyPlay brings greater scale, operator insight, and market credibility to support our ambition for further expansion and innovation.”

The post RubyPlay agrees to acquire Splash Tech to add jackpots and free-to-play tools appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Danny Gordon Head of Studio at DEGEN Studios

DEGEN Studios unleashes the Plague City chase

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DEGEN Studios has launched Plague City, a Scatter Pays slot built around visible progression, escalating features and a 10,000x max win chase. Every winning combination spreads infection across the reels, creating bigger setups as players build towards Plague Wave Respins, Plague Breakout Free Spins and Super Free Spins.

During the base game, any position that forms part of a winning combination becomes infected, and as wins and cascades continue, the outbreak can spread across more of the reels.

A Med Kit should stop the outbreak. In Plague City, it starts the next stage. Landing a Med Kit while infected positions are active triggers Plague Wave Respins, where infected positions remain active, Wilds become sticky with multipliers, and Respins continue until every infected position has been healed or no further wins occur.

Every Sticky Wild begins with three lives. Each winning cascade reduces a Wild’s life by one, while every newly landed Wild increases the multiplier value of all active Wilds, allowing multiplier chains to continue growing throughout the feature.

The chase escalates further in Plague Breakout Free Spins. Triggered by four, five or six Scatters, every Free Spins feature begins with eight Free Spins. Scatter symbols are replaced by Vaccines, which award retriggers and upgrade the Starting Wild Multiplier, allowing future Wilds to land with increasingly higher multiplier values.

Land six Scatters and the outbreak reaches Super Free Spins, where every newly landed Wild increases the multiplier value of all active Wilds by +2x. From there, the max win chase becomes a race to collect Vaccines, extend the feature and continue landing new Wilds as multiplier chains grow towards 10,000x the bet.

For players looking to accelerate the chase, Buy Bonus and Activate options offer direct entry into Plague Breakout Free Spins, Mystery Buy, or boosted chances of triggering both Free Spins and Plague Wave Respins.

Danny Gordon, Head of Studio at DEGEN Studios, said: “At DEGEN, we’re obsessed with building gameplay that players can actually follow. In Plague City, every mechanic has a purpose. The infection spreads, Vaccines extend the feature, Wild multipliers continue growing and every step brings the max win chase closer.”

The post DEGEN Studios unleashes the Plague City chase appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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