Press Releases
GVC Holdings and EPIC Risk Management Form Unique New Partnership
Two organizations to deliver sports and education programs in 14 locations throughout the US
EPIC Risk Management, the world’s leading independent gambling harm minimization consultancy, and GVC Holdings, one of the world’s largest sports-betting and gaming groups, have formed a partnership which aims to minimize gambling related harm throughout the U.S.
The partnership, funded by GVC Foundation US, GVC’s unique non-profit subsidiary which is dedicated to promoting responsible gambling, will replicate EPIC’s successful European sports and education model. Programs will run in 14 locations across the U.S. in 2020 and 2021, covering New York, New Jersey, Michigan, Ohio, Pennsylvania, Nevada, Tennessee, Illinois, Iowa, Indiana, North Carolina, Colorado, DC, and the New England region.
It is estimated that 7 million U.S. adults suffer from gambling problems.
“As the leading provider of advisory and education in problem gambling, EPIC Risk Management has done extraordinary work in Europe,” said Martin Lycka, trustee for GVC Foundation US and director of regulatory affairs at GVC Holdings. “Our partnership with EPIC in locations throughout the U.S. will continue that impactful mission.”
The educational sessions will be provided to up-and-coming and professional athletes and focus on lived experiences with problem gambling and the promotion of betting integrity. The program is fully funded by GVC Foundation US, who will provide $2.5 million in financing over the course of two years.
“For most people, gambling is entertainment – but for a small percentage of people it becomes uncontrolled, leading to devastating effects to both individuals and organizations,” said Paul Buck, CEO of EPIC Risk Management. “EPIC is excited to partner with GVC Foundation US to work in the hardest-to-reach sectors to prevent gambling-related harm.”
“There’s no better way to address problem gambling than by combining hard-hitting, lived experience with industry research and expertise,” said William J. Pascrell, III, trustee at GVC Foundation US and partner at Princeton Public Affairs Group. “By addressing athletes and other at-risk groups throughout the country, we’ll aim to implement the cultural change needed for the protection of at-risk gamblers and growth of the industry as a whole.”
“Athletes, especially African American athletes, are at a higher risk of becoming problem gamblers than the average person,” said Amani Toomer, trustee at GVC Foundation US and former New York Giants wide receiver and Super Bowl XLII winner. “I view EPIC’s program as crucial for maintaining integrity in sports.”
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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