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PlayMichigan.com: Michigan sportsbooks live, but best is yet to come

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Michigan bettors will have their first opportunity to place a legal sports bet with today’s opening of two Detroit-area sportsbooks, a momentous first step in the state’s fledgling industry. But with online sports betting and internet casino operations still a year away, the most significant leap forward is still months away, according to PlayMichigan analysts.

“Today is something that sports bettors across Michigan have been waiting for for years, which makes it a moment to celebrate,” said Dustin Gouker, chief analyst for PlayMichigan.com. “But much work remains, particularly with the launch of online sports betting still months away, if Michigan is to reach its potential as a market.”

Greektown Casino and MGM Grand Detroit are expected to accept their first sports wagers today, and MotorCity Casino likely won’t be far behind. The launch comes less than three months after HB 496 was signed into law and just in time for the tip of the NCAA Men’s Basketball Tournament, one of the largest sports betting holidays in the country.

Michigan, which was the 13th state to legalize online sports betting nationwide and just the fifth state to legalize online casino gambling, should eventually be one of the nation’s largest markets. Once mature, PlayMichigan expects the Wolverine State to generate $7 billion to $8 billion in sports bets each year and produce $500 million in annual gross operator revenue.

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But until online sports betting launches, which appears unlikely to happen until 2021, Michigan won’t come close to those targets. More than 85% of all sports bets in New Jersey, the nation’s largest sports betting market, are made online. In neighboring Indiana, 77.9% of sports wagers were made online in February.

“With the NCAA Tournament just ahead, the timing of the launch is good, but it would have been better if both retail and online sports betting could have launched together,” Gouker said. “The high expectations for the market should remain relatively muted until online sportsbooks get off the ground. Once that happens, though, Michigan should ramp up rapidly.”

Michigan is well-positioned for its future once the state finalizes regulations for online sportsbooks. With a rate for sports betting gross revenue at 8.4%, in addition to 1.25% city tax for Detroit casinos, the tax structure is reasonable. And Michigan casinos have already struck smart partnerships with some of the biggest and best-known sports betting brands in the country, including FanDuel, PointsBet, and William Hill.

“Michigan has put together a balanced framework that is fair to operators and should yield significant tax revenue for the state,” Gouker said. “By being thoughtful in their approach, Michigan lawmakers avoided some of the growth-stunting policies that will likely slow down states such as Illinois.”

For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.

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Gambling in the USA

Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

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Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.

NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.

Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.

Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.

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“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”

Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.

For more information about Aristocrat Interactive and its iLottery solutions, please visit  aristocratinteractive.com.

 

The post Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show appeared first on Gaming and Gambling Industry in the Americas.

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Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

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Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience

Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.

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With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.

Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.

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“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”

The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.

Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.

Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.

Obsidian™ is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.

 

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ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

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The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.

“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.

“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.

“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.

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Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.

 

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