Gambling in the USA

PlayMichigan.com: Michigan sportsbooks live, but best is yet to come

Published

6 years ago

March 11, 2020

Michigan bettors will have their first opportunity to place a legal sports bet with today’s opening of two Detroit-area sportsbooks, a momentous first step in the state’s fledgling industry. But with online sports betting and internet casino operations still a year away, the most significant leap forward is still months away, according to PlayMichigan analysts.

“Today is something that sports bettors across Michigan have been waiting for for years, which makes it a moment to celebrate,” said Dustin Gouker, chief analyst for PlayMichigan.com. “But much work remains, particularly with the launch of online sports betting still months away, if Michigan is to reach its potential as a market.”

Greektown Casino and MGM Grand Detroit are expected to accept their first sports wagers today, and MotorCity Casino likely won’t be far behind. The launch comes less than three months after HB 496 was signed into law and just in time for the tip of the NCAA Men’s Basketball Tournament, one of the largest sports betting holidays in the country.

Michigan, which was the 13th state to legalize online sports betting nationwide and just the fifth state to legalize online casino gambling, should eventually be one of the nation’s largest markets. Once mature, PlayMichigan expects the Wolverine State to generate $7 billion to $8 billion in sports bets each year and produce $500 million in annual gross operator revenue.

But until online sports betting launches, which appears unlikely to happen until 2021, Michigan won’t come close to those targets. More than 85% of all sports bets in New Jersey, the nation’s largest sports betting market, are made online. In neighboring Indiana, 77.9% of sports wagers were made online in February.

“With the NCAA Tournament just ahead, the timing of the launch is good, but it would have been better if both retail and online sports betting could have launched together,” Gouker said. “The high expectations for the market should remain relatively muted until online sportsbooks get off the ground. Once that happens, though, Michigan should ramp up rapidly.”

Michigan is well-positioned for its future once the state finalizes regulations for online sportsbooks. With a rate for sports betting gross revenue at 8.4%, in addition to 1.25% city tax for Detroit casinos, the tax structure is reasonable. And Michigan casinos have already struck smart partnerships with some of the biggest and best-known sports betting brands in the country, including FanDuel, PointsBet, and William Hill.

“Michigan has put together a balanced framework that is fair to operators and should yield significant tax revenue for the state,” Gouker said. “By being thoughtful in their approach, Michigan lawmakers avoided some of the growth-stunting policies that will likely slow down states such as Illinois.”

For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news.

Related Topics:Michigan PlayMichigan.com sportsbooks

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1X2 Network

1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics

Published

2 hours ago

June 3, 2026

Wladimir P.

1x2-network-launches-icasino-content-in-west-virginia-with-rush-street,-caesars-and-fanatics

1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.

The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.

Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”

Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.

“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”

The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

content-aggregation

Playson launches slot portfolio on Caesars’ Ontario online casinos

Published

24 hours ago

June 2, 2026

Wladimir P.

playson-launches-slot-portfolio-on-caesars’-ontario-online-casinos

Playson has partnered with Caesars Entertainment in Ontario to distribute its online slot titles across Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

Under the deal, Playson will supply a selection of games from its Hold and Win portfolio through Light & Wonder’s aggregation platform. Titles named in the release include 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win.

Playson said the content has performed strongly in the province since it entered the Ontario market in 2022.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson launches slot portfolio on Caesars’ Ontario online casinos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance

BMM Innovation Group confirms SBC Summit Americas 2026 presence

Published

5 days ago

May 29, 2026

Wladimir P.

bmm-innovation-group-confirms-sbc-summit-americas-2026-presence

BMM Testlabs, BIG Cyber and RG24seven Virtual Training will exhibit at Booth 730 in Fort Lauderdale, June 9-11.

BMM Innovation Group (BMM) said it will attend SBC Summit Americas 2026, running June 9-11 at the Broward County Convention Center in Fort Lauderdale, Florida.

The company will exhibit at Booth No. 730, presenting its testing and certification, cybersecurity, and compliance-focused training services for North America and Latin America through its brands BMM Testlabs, BIG Cyber, and RG24seven Virtual Training. BMM said its team on-site will include multilingual business development staff supporting English, Spanish, and Portuguese.

BMM’s International iGaming Leader, María Romero de Alba, said, “SBC Summit Americas is one of the most important gatherings for the gaming industry across North and Latin America, and we’re excited to bring the BMM World Tour to Fort Lauderdale. As iGaming continues to grow across the region, BMM is helping suppliers expand into new markets with trusted compliance, cybersecurity, and training solutions.”

Separately, BMM said it has been shortlisted for “Compliance Solution of the Year” at the SBC Awards Americas 2026, scheduled for June 10 alongside the conference.

The post BMM Innovation Group confirms SBC Summit Americas 2026 presence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.