Latin America
Sportingtech expands Brazilian market share
Sportingtech, igaming platform, sports betting and casino provider has strengthened its position in the Brazilian market with Bet4Plus release.
Full scope of sports betting and casino products
The Pulse Platform is a multi-management platform that combines sports, technology, casino games and betting into a single solution.
After upgrading to Sportingtech’s state-of-the-art igaming offering, Bet4Plus now has all the benefits of the platform, utilizing online channels to run its country-wide betting and gambling operations.
It uses all the latest features and updates from risk analysis tools, content and sportsbook management, powerful CRM and CMS for its online business.
Increasing Latam market share is vital
“We are extremely happy to widen our impact in the Latam igaming market. Expanding the Brazilian market with Bet4Plus is a vital milestone.
We aim to support the promising projects like Bet4Plus in achieving their goals in setting the standard for online betting excellence in Brazil.
This is a great opportunity for both Sportingtech and Bet4Plus to use and showcase the full power of the Pulse Platform, and pave the way for the expansion on both Latam and Asian markets”, expressed Tiago Almedia, CEO at Sportingtech.
Bet4Plus chose Sportingtech as our provider to enter the Brazilian market, as the Pulse Platform is one of the best and fast-growing platforms in the gambling industry, with unrivalled and powerful features.
Besides all the great features of sportsbook management, they also have strong customer service.
Bet4Plus expects to extend their activity to India and LATAM markets in the near future”, said José Matos, Project owner at Bet4Plus.
Alejandra Burato
Record Attendance, Exciting New Releases, and a Resounding Success: This was Zitro Experience Peru
On June 15, Zitro hosted another outstanding edition of Zitro Experience Peru. Now firmly established as a must-attend event for the gaming industry in the region, this year’s gathering drew a record number of operators from the Peruvian market, who got an exclusive first look at the company’s latest innovations for Peru and Latin America.
According to María Fernanda Soto, Country Manager for Peru, one of the highlights of the evening was FANTASY, Zitro’s latest cabinet featuring five exclusive titles: ‘Brave Dragon’, ‘Lion Falls’, ‘Gold Space’, ‘Fantasy Mine’, and ‘Rock n’ Raccoons’. Another standout moment was the presentation of CONCEPT, where guests were given an exclusive preview of a new and diverse game library developed for the cabinet, including ‘Penguin Party’, ‘Funny Bunnies’, ‘Treasure Shore’, ‘River Gold Wealth’, ‘Tied Up! Coins’, ‘Haunted Fortune,’ ‘Ancient Link’, and many more.
Zitro Digital also showcased its newest releases for the online channel, which drew strong interest among attendees and underscored the company’s growing presence across the region. The event was further enhanced by live entertainment and an exceptional culinary experience, creating a very special evening for all guests.
“Reaching the fifth edition of Zitro Experience Peru with record attendance and an ever-expanding event space is a tremendous achievement. Seeing this event grow year after year alongside our customers is the clearest reflection of the trust they place in us. We sincerely thank all attendees for joining us and for contributing to the success of it,” said Alejandra Burato, Regional Director of Zitro for Latin America.
The post Record Attendance, Exciting New Releases, and a Resounding Success: This was Zitro Experience Peru appeared first on Americas iGaming & Sports Betting News.
Digital Wallets
Neosurf partners with Mercado Pago to add betting deposits in Mexico
Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.
Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.
Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.
Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”
The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
LatAm
Innovative payment solutions provider teams up with leading LATAM fintech platform to expand digital wallet access for online betting customers in Mexico
Neosurf, the innovative payment provider specializing in cash-to-digital and digital wallet solutions for the iGaming industry, has today announced a new partnership with Mercado Pago that expands the funding options available to online betting customers in Mexico.
Mercado Pago is Latin America’s leading fintech platform, with over 56 million active monthly users, and the collaboration will enable Mercado Pago wallet holders to use their r Mercado Pago balance to fund online betting accounts via the Neosurf wallet.
The integration, initially focused on the Mexican market, allows users to seamlessly transfer funds from their Mercado Pago wallet directly to participating sports betting operators via the Neosurf wallet.
The partnership marks a significant step forward in payment innovation for the Mexican online betting market, and combines Mercado Pago’s extensive digital wallet reach with Neosurf’s specialized gaming payments infrastructure and unique, player-focused wallet design.
Neosurf’s products are designed for sports betting and igaming, supporting rapid deposits and fast payouts. The new partnership reflects the continued growth in digital wallet adoption across Latin America, where customers are increasingly seeking flexible mobile-first experiences.
Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”
The post Innovative payment solutions provider teams up with leading LATAM fintech platform to expand digital wallet access for online betting customers in Mexico appeared first on Americas iGaming & Sports Betting News.
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