Latin America
Sportingtech expands Brazilian market share
Sportingtech, igaming platform, sports betting and casino provider has strengthened its position in the Brazilian market with Bet4Plus release.
Full scope of sports betting and casino products
The Pulse Platform is a multi-management platform that combines sports, technology, casino games and betting into a single solution.
After upgrading to Sportingtech’s state-of-the-art igaming offering, Bet4Plus now has all the benefits of the platform, utilizing online channels to run its country-wide betting and gambling operations.
It uses all the latest features and updates from risk analysis tools, content and sportsbook management, powerful CRM and CMS for its online business.
Increasing Latam market share is vital
“We are extremely happy to widen our impact in the Latam igaming market. Expanding the Brazilian market with Bet4Plus is a vital milestone.
We aim to support the promising projects like Bet4Plus in achieving their goals in setting the standard for online betting excellence in Brazil.
This is a great opportunity for both Sportingtech and Bet4Plus to use and showcase the full power of the Pulse Platform, and pave the way for the expansion on both Latam and Asian markets”, expressed Tiago Almedia, CEO at Sportingtech.
Bet4Plus chose Sportingtech as our provider to enter the Brazilian market, as the Pulse Platform is one of the best and fast-growing platforms in the gambling industry, with unrivalled and powerful features.
Besides all the great features of sportsbook management, they also have strong customer service.
Bet4Plus expects to extend their activity to India and LATAM markets in the near future”, said José Matos, Project owner at Bet4Plus.
CasinCity
Announcing the Launch of CasinCity Crypto Casino: Where Every Player is a VIP from the Start
CasinCity Crypto Casino has arrived in Brazil, Argentina, Costa Rica, Colombia, and Mexico, bringing a crypto casino experience never seen before. Exploring the streets of a city that opens its doors to all, whether players are seasoned pros or curious newcomers. The platform is designed for both the novice and experienced bettors looking for enjoyable pursuits across a wide selection of games. From the moment bettors sign up, they begin their journey as a VIP, with special perks to help on their sinful adventure.
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Exploring hundreds of available games without players risking their deposits, thanks to the 200% Welcome Bonus up to R$10,000, gives customers the chance to discover every corner of this crypto casino metropolis. Plus, new users receive 50 free spins on slot machines.
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CasinCity Crypto Casino plays by its own rules. From the moment a user opens their account, they’ll be playing with VIP status, including a weekly 10% cashback. They can start their weeks by recovering 10% of any potential losses, giving them another shot at luck in the game sections.
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Felipe Costa Nadalini Account Executive at Optimove
Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
Grupo da Sorte, a leading Brazilian lottery operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, Grupo da Sorte is empowered to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
The strategic integration bolsters Grupo da Sorte’s mobile marketing engagement strategies through OptiMobile, Optimove’s native mobile marketing solution. OptiMobile empowers the brand to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times. The lottery operator will also leverage OptiGenie to optimize marketing workflows from insight to creation and through orchestration empowering its marketing team to deliver personalized, relevant player messages at the speed of a player’s interaction with the brand.
Grupo da Sorte will gain key capabilities via Optimove:
- Advanced marketing AI capabilities: Providing AI-driven insights to improve player understanding, streamline content creation, and optimize campaign orchestration for delivering enhanced personalized experiences across channels and player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized player communications across any channel.
- A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
Said Tom Santos, group commercial director, “With Optimove’s industry-leading CRM Marketing capabilities, we can now provide personalized, timely player interactions that match the fast-paced nature of lottery gaming. Their AI-driven solutions empower us to anticipate each player’s needs and deliver the most relevant experiences across every touchpoint. Optimove reinforces our dedication to exceeding our players’ expectations and driving long-term engagement and loyalty.”
“At Optimove, we thrive when working with forward-thinking clients, and we’re thrilled to partner with Grupo da Sorte on their exciting growth journey,” said Felipe Costa Nadalini, Account Executive at Optimove. “The team at Grupo da Sorte recognizes the impact that exceptional player experiences can have on driving business growth. As they focus on attracting and converting more players, we’re dedicated to helping them enhance player engagement and build lasting retention.”
Optimove will attend and exhibit at SBC Latinoamerica Summit Miami, October 29-31.
Alok Institute
SBC Summit Rio to Close with a Bang as DJ Megastar Alok Headlines INFINITY Rio
SBC is raising the bar with Brazilian DJ megastar Alok headlining the unmissable INFINITY Rio party on 27 February at SBC Summit Rio 2025.
Building on the incredible success of the first INFINITY edition in Lisbon, Alok’s world-class talent, global fame, and electrifying sets will ensure yet another unforgettable night of high-energy music, creating an extraordinary closing experience as the industry’s biggest party, INFINITY, makes its Brazilian debut in Rio.
Rasmus Sojmark, CEO & Founder of SBC, said: “Having Alok, one of the most listened-to Brazilian artists and one of the most followed electronic stars, headlining INFINITY Rio demonstrates the size and scale of SBC Summit Rio. Our delegates are in for a true Tomorrowland experience, blending business networking with genuine world-class entertainment.”
The Riocentro Super Stage, a fresh addition to SBC Summit Rio, will shed its conference atmosphere to host the party, with Alok setting the tone for the Rio de Janeiro Carnival, starting the next day on the 28th of February.
“We’ve timed SBC Summit Rio 2025 perfectly so attendees can dive into business and then roll straight into the Carnival. And with Alok’s performance, there’s no better way to kick off the party,” Sojmark added.
Alok has roots in a family of musical pioneers—his parents, Ekanta and Swarup, are psytrance legends—which has helped him become a global name through the combination of Brazilian rhythms with innovative electronic dance music (EDM). His breakout single ‘Hear Me Now’, created alongside Bruno Martini and Zeeba, has racked up nearly 800 million streams on Spotify alone.
Recognized as a leading force in the Brazilian Bass genre, Alok’s powerful basslines and infectious beats have earned him consistent recognition as one of the world’s top DJs. Ranked 4th in DJ Mag’s Top 100 for three consecutive years (2021-2023), he remains a major force in the EDM world.
The DJ’s success goes beyond just his chart-topping music. With nearly 30 million monthly listeners on Spotify and 30 million Instagram followers, he has become a worldwide phenomenon. He has headlined some of the biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, and has collaborated with renowned artists such as Dua Lipa, Jason Derulo and Ed Sheeran.
In addition to his music, Alok has left his mark on popular culture by becoming a character in the popular battle royale game, Garena Free Fire. His impact on the industry has earned him spots on several prestigious charts, including Billboard’s Dance 100, Forbes Brazil’s 30 Most Influential Brazilians, and Spotify’s Top 100 Global.
Aside from his career, Alok is deeply committed to philanthropy. He founded the Alok Institute, which focuses on supporting education, environmental conservation, and social causes in Brazil. As Alok himself said: “Giving is the very purpose of life, and what makes me the happiest.” His efforts to give back extend to the music industry as well—he founded Controversia Records, a sub-label of Spinnin’ Records, and UP Club Records to promote emerging talent.
Sojmark believes that Alok is the perfect act to headline SBC’s second INFINITY: “The INFINITY brand was born in Lisbon, where we hosted our very first EDM-style festival concert featuring big names like Don Diablo, Miss Monique and Darude and the energy that night proved we had created something special. That success confirmed we’re on track, and now INFINITY Rio is taking it to the next level, with star talent like Alok leading the charge and setting a new standard for industry events.”
SBC Summit Rio has quickly established itself as the must-attend event for Brazil and has moved to Riocentro, one of Latin America’s largest convention centers, for its 2025 edition. February’s event is projected to attract more than 15,000 attendees.
Alongside this growth, the introduction of the Super Stage will elevate the attendee experience, while the Affiliate Leaders Summit and Payment Expert Summit brands—both of which debuted in Lisbon—are set to make their Rio debut.
Curious about Brazil’s biggest betting and iGaming event? Visit the official website for more details. Want to join us at the event and INFINITY Rio? Early Bird tickets are available now at R$2000 ( ~ $550 USD). Operators and affiliates can apply for complimentary tickets.
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