Veteran executive tasked with expanding PG Soft across Latin America and leading strategy in Brazil as regulation evolves.

PG Soft has appointed Hugo Baungartner as General Manager LatAm, handing him responsibility for the supplier’s commercial expansion across Latin America and its strategy in Brazil.

The company said Baungartner will focus on growing the business in Brazil, where PG Soft says it has already captured a “significant share of the market,” while building presence across regulated markets in the wider region.

Baungartner brings more than 29 years of experience across technology and gaming. He has held leadership roles at Grupo Aposta Ganha, RCT Gaming, Prohards and most recently Esportes Gaming Brasil, according to the company.

PG Soft also pointed to Baungartner’s network across Latin America’s regulatory landscape, including relationships with Brazil’s Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, and COAF, as well as Mexico’s Dirección General de Juegos y Sorteos and AIEJA (the Mexican Gaming Association).

Hugo Baungartner, General Manager LatAm at PG Soft, commented: “PG Soft’s brand needs no introduction in Latin America thanks to its extensive portfolio of world-class, mobile-first games that resonate strongly with players. The company is only just getting started in the region, and I look forward to building on its success in Brazil while expanding PG Soft’s presence across regulated markets throughout Latin America.”

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BC.GAME has signed Mexican footballer Guillermo “Memo” Ochoa as a brand ambassador to support its growth strategy in Mexico through BCGAME.mx.

The company said Ochoa will front football-led brand activity, including local promotions and fan engagement campaigns designed for Mexican audiences. BC.GAME positioned the partnership as part of its continued investment in what it described as the regulated Mexican market.

Kar Kheng Giam, CEO of BC.GAME, said: “Mexico is an important market for BC.GAME, and localisation is central to how we build meaningful relationships with users.

“Guillermo Ochoa is more than an outstanding goalkeeper. He is a figure who genuinely connects with Mexican football fans across generations, and that makes him an ideal ambassador for BCGAME.mx.

“As we continue to invest in our platform for the Mexican market, we want to work with partners who understand the culture, passion and community around football. Ochoa’s profile, professionalism and connection with fans make him a natural fit for BC.GAME.”

Ochoa said: “I am very happy to partner with BC.GAME at such a special time for Mexican football.

“Football has always been about passion, community and shared experiences. I look forward to working with BC.GAME and BCGAME.mx to connect with fans in new ways.”

BC.GAME said the agreement comes during a “landmark summer” for football across Mexico, the United States and Canada, and described the signing as part of a broader sports entertainment strategy spanning football, esports and entertainment partnerships. The company also said responsible gaming remains an important part of its platform experience in markets where it is permitted to operate.

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Belatra has signed a cooperation agreement with VeliGames to distribute its online slots to operators across Latin America, Africa and Asia. The deal was announced Tuesday 7th July 2026.

VeliGames is a game aggregation platform by VeliTech. The companies said the platform is designed for operators in Latin America, Africa and Asia, with architecture optimised for unstable internet connections and low-cost devices.

Under the expanded agreement, VeliGames will gain access to Belatra’s portfolio through a single API integration, giving operators access to Belatra’s slots via the aggregator.

Misha Voinich, Head of Business Development at Belatra said: “Our integration with VeliGames through a single API opens a direct route for our slots to reach operators in Latin America, Africa and Asia. Our mathematical architecture and character-based IP are focused on long-term player retention, and VeliGames’ technology ensures stable operation of content in these markets regardless of the quality of communication.”

Revaz Janelidze, Operations Lead at VeliGames, added: “Belatra’s award-winning portfolio and proven mechanics are just the kind of dependable content our operator partners are looking for across multiple regions. Bringing the games into our ecosystem through a single API makes it simple to deliver, even on lower spec devices and slower connections.”

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