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Latin America

Sportingtech expands Brazilian market share

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Sportingtech, igaming platform, sports betting and casino provider has strengthened its position in the Brazilian market with Bet4Plus release.

Full scope of sports betting and casino products
The Pulse Platform is a multi-management platform that combines sports, technology, casino games and betting into a single solution.

After upgrading to Sportingtech’s state-of-the-art igaming offering, Bet4Plus now has all the benefits of the platform, utilizing online channels to run its country-wide betting and gambling operations.

It uses all the latest features and updates from risk analysis tools, content and sportsbook management, powerful CRM and CMS for its online business.

Increasing Latam market share is vital
“We are extremely happy to widen our impact in the Latam igaming market. Expanding the Brazilian market with Bet4Plus is a vital milestone.

We aim to support the promising projects like Bet4Plus in achieving their goals in setting the standard for online betting excellence in Brazil.

This is a great opportunity for both Sportingtech and Bet4Plus to use and showcase the full power of the Pulse Platform, and pave the way for the expansion on both Latam and Asian markets”, expressed Tiago Almedia, CEO at Sportingtech.

Bet4Plus chose Sportingtech as our provider to enter the Brazilian market, as the Pulse Platform is one of the best and fast-growing platforms in the gambling industry, with unrivalled and powerful features.

Besides all the great features of sportsbook management, they also have strong customer service.

Bet4Plus expects to extend their activity to India and LATAM markets in the near future”, said José Matos, Project owner at Bet4Plus.

BETANO

Play’n GO goes live with Betano Colombia in LatAm expansion

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Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.

Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.

The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.

Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BETANO

Play’n GO strengthens Latin American presence with Betano Colombia launch

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The Swedish gaming giant confirms its industry leading portfolio of games now available in Colombia with Betano for the first time

Play’n GO, the world’s leading casino entertainment provider, has further expanded its presence in Latin America after going live with Betano, the premium online sports betting and gaming brand owned by Kaizen Gaming, one of the world’s leading GameTech companies.

The partnership covers Colombia, one of the region’s most established and trusted regulated markets.

The launch sees Betano Colombia roll out the full Play’n GO portfolio to its players. This includes some of the studio’s most iconic and popular titles, such as Book of Dead and Reactoonz, alongside a wide range of premium content designed to deliver world-class entertainment in regulated environments.

The launch reinforces Play’n GO’s strategic focus on regulated markets and is another significant milestone in its ongoing growth across Latin America.

Colombia continues to be a key market for Play’n GO, widely regarded as one of the most stable and mature regulated jurisdictions in the region. The launch with Betano ensures that more players than ever before in the country will have access to the company’s diverse and high-performing content portfolio.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO strengthens Latin American presence with Betano Colombia launch appeared first on Americas iGaming & Sports Betting News.

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iGaming

ThrillTech partners with SportingTech to integrate side-bet jackpots

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ThrillTech and SportingTech have signed a global partnership to integrate ThrillTech’s jackpot products into the SportingTech iGaming platform, the companies said on July 7, 2026. The integration is positioned for online casino and sports betting brands using SportingTech, with a stated focus on Latin America and Africa.

Under the agreement, SportingTech operator partners will get access to ThrillTech’s flagship product, ThrillPots. The companies describe ThrillPots as a player-funded side bet that layers over existing casino and sportsbook content via a secondary, opt-in transaction.

ThrillTech said the approach is designed to avoid changing the underlying game mathematics and to limit disruption to core gameplay. SportingTech framed the deal as part of its broader strategy to expand its technology ecosystem through specialist integrations aimed at helping operators launch and differentiate faster.

Peter Mareš, Co-Founder and Chief Technology Officer at ThrillTech, said: “Our partnership with SportingTech marks another significant milestone in our mission to make world-class jackpot technology accessible to operators worldwide. SportingTech’s robust platform and extensive footprint, particularly in dynamic regions like LatAm and Africa, make them an ideal partner and further accelerates our international rollout. Distributing multi-strategy payouts at scale requires absolute precision, and our technology is built to handle that complexity effortlessly. We are excited to see SportingTech’s operators leverage our player-funded jackpots to unlock new revenue streams and amplify their players’ experience.”

Nana Totoe, Chief Operating Officer at SportingTech, added: “At SportingTech, our focus is on giving operators the technology and partner ecosystem they need to build, expand and grow their businesses. Integrating ThrillTech’s innovative jackpot solution adds another powerful engagement capability to our platform, helping operators create more differentiated player experiences while unlocking new commercial opportunities. It’s another example of how we continue to strengthen our offering with best-in-class technology partners.”

The post ThrillTech partners with SportingTech to integrate side-bet jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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