The Esports Integrity Commission (ESIC) and MOONTON Games, the publisher behind the popular mobile game Mobile Legends: Bang Bang, have entered into a strategic partnership to bolster integrity within the esports ecosystem. This collaboration marks a significant step towards ensuring fair play and ethical standards across mobile esports, a rapidly growing sector of the global gaming industry.

Through this Memorandum of Understanding (MoU), ESIC and MOONTON Games will work together on a range of initiatives aimed at safeguarding the integrity of esports. The partnership encompasses activities such as information sharing, educational campaigns, policy development, risk management and the identification of emerging threats in the esports environment. MOONTON Games will also join ESIC’s Publisher Committee, actively participating in shaping integrity policies and providing industry insight.

“MOONTON Games has long been the leader in the global mobile esports space, and we are excited to welcome them as a partner in our ongoing efforts to protect the integrity of esports. Through this partnership, we aim to promote a fair and secure competitive environment, ensuring that mobile esports can continue to thrive,” said Stephen Hanna, CEO of ESIC.

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Lucas Mao, Managing Director of Global Esports at MOONTON Games, said: “Professionalism and integrity have always been cornerstones of Mobile Legends: Bang Bang competitive esports. By working together with ESIC, we are setting a new standard for fairness in esports and reaffirming our commitment to building a transparent and ethical gaming environment where excellence and integrity go hand in hand.”

Additionally, both ESIC and MOONTON Games will explore joint opportunities to develop policies that address the unique challenges of mobile esports. This includes identifying potential risks in the growing mobile esports ecosystem and working collaboratively to mitigate them through industry-leading practices.

This collaboration reflects the growing importance of mobile gaming in the esports world and reaffirms both organisations’ commitment to fostering transparency, fair competition and ethical behaviour.

Leading sportsbook provider adds official data feeds and cutting-edge features to new esports lobby

Altenar, a leading sportsbook and iGaming software provider, has strengthened its long-term collaboration with premium esports betting specialist, DATA.BET, to significantly enhance its esports offering through the integration of official data feeds.

Altenar first partnered with DATA.BET earlier this year to integrate fully tailored odds and live score feeds on more than 30 esports disciplines. Central to its latest product upgrade is a new standalone esports lobby with intuitive navigation, a custom streaming player, and upcoming features including live scoreboards and a real-time map tracker.

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As part of the extended agreement, Altenar will continue to set a new standard for sports betting with official logos and images across its esports feeds, providing its operator partners with an immersive and visually engaging experience.  These enhancements are set to improve market uptime, increase event coverage, and expand the variety of betting markets available for Altenar’s operator partners.

The collaboration underscores Altenar’s commitment to fostering successful long-term partnerships that meet the needs of the market, positioning the company at the forefront of the rapidly evolving esports vertical.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, commented: “As esports continues its rise in popularity, especially with major events like the 2025 Esports Olympics approaching, the integration of DATA.BET’s official-only data has elevated our offering to another level.

“This standalone lobby will empower our partners to tap into a growing esports market, attracting and retaining players like never before.”

Global esports organisation Gen.G Esports (Gen.G) announced that it has partnered with global sports brand Descente to showcase a new uniform for the 2024 League of Legends World Championships (Worlds). As its first esports collaboration, Descente has partnered with Gen.G to support the team’s pursuit to win Worlds 2024 and designed the uniform that captures Gen.G’s confidence and desire to win to inspire athletes and fans alike.

“We’re excited to be able to announce this new partnership with Descente at Worlds 2024. With this launch, we wanted to pay homage to Descente’s history of high performance and innovation to deliver a product for our fans that reimagines our team’s look and celebrates the difficult journey to win Worlds,” said Arnold Hur, CEO of Gen.G Esports.

The Worlds 2024 uniform, a collaboration between Gen.G and Descente, consists of two pieces, a jersey and a jacket. The “Worlds White” uniform was created at the request of the team to express their belief in winning Worlds, accentuated by the golden lines of the iconic Gen.G logo throughout the body of the uniform. The brand name in the center of the jersey features a scratch by a tiger, which is Gen.G’s mascot, expressing the fight needed to achieve victory.

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“With our good performance in LCK and MSI, we were able to quickly qualify for Worlds. We will ride on this momentum and perform brilliantly in our new uniforms. We will repay our fans for their support with great news at this Worlds,” said Gen.G Chovy Jung Ji-hun.

The Worlds 2024 uniform, a collaboration between Gen.G and Descente, will be unveiled on the 25th of this month through Gen.G’s official social media channels. Pre-sales for Gen.G Crew members will also begin on that date. Starting September 30, the uniform will be available for purchase on the official Gen.G online store. Additionally, Gen.G will offer exclusive membership content and host viewing parties throughout the Worlds event.