Gambling in the USA
Scientific Games and Vaix.ai Partner to Support Operators with Artificial Intelligence and Provide Sports Bettors with Personalized Experiences
Scientific Games Corporation and Vaix.ai have partnered to offer sports bettors personalized recommendations and tailored betting choices through the OpenMarket™ branch of the OpenSports™ product suite.
Vaix.ai will offer an Artificial Intelligence (AI) model through OpenSports that enhances the sports betting experience. By providing sports, league, team, event, and market recommendations to bettors in real-time, the companies aim to further personalize sports betting through Scientific Games’ OpenMarket solution. OpenMarket is the industry’s first one-stop content marketplace, giving Scientific Games’ partners access to top-tier sports betting intelligence, data feeds and tools without the need for complex integrations and financial agreements.
Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said, “AI is pioneering new technological frontiers, and we’re thrilled to partner with Vaix.ai to incorporate it into our sportsbook products. Players want a tailored experience, and with Vaix.ai we can offer a more deeply personalized experience through our OpenSports products than ever before.”
The partnership addresses a growing ‘choice paradox’ with a technology already changing the world around iGaming. Using deep learning will allow Scientific Games’ partners to tailor their offering to each user.
Andreas Hartmann, CEO and Co-founder of Vaix.ai, said, “At any time of day, users of an average Sportsbook are faced with several dozens of competing sports, leagues, events and special market offers, presented to them like a Bloomberg trading terminal. Help for the user to find their favorite team’s game, or to see what’s going on in one’s personal favorite league, is often not going beyond targeted banners based on pre-selected user segments, or the often-hailed, but rarely used, ‘Favorites’ feature.”
Using an automated betting history and market odds data feed integration and multiple options to integrate personalized recommendations into the user interface, Scientific Games’ sportsbook partners can launch personalized experiences for their users without the added cost of building and maintaining a complex deep learning and AI development setup or disturbing their own busy development roadmaps.
Scientific Games has provided sports betting solutions since the late 1990s and currently serves a total of 35 sports betting customers in 16 countries. The Company is among the first to be certified by the World Lottery Association as a responsible gaming supplier and is the first sports betting supplier to join the Global Lottery Monitoring System, which ensures the integrity of sports betting worldwide.
betting platforms
US Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium
As scrutiny around online gambling intensifies in the United States, a landmark symposium in Boston is set to bring the issue of public health and regulation into sharper focus.
The Public Health Advocacy Institute (PHAI) has announced it will host the country’s first international symposium dedicated to the public health impact of online gambling on April 24, 2026, at Northeastern University.
The event comes amid growing concern over the speed at which digital betting has expanded across the US, particularly in the years following the legalization of sports betting in multiple states.
From Market Growth to Public Health Debate
What began as a state-driven expansion of sports wagering has evolved into a broader ecosystem that now includes:
- Mobile-first betting platforms
- Micro-betting and in-play wagering
- Algorithm-driven and AI-supported betting tools
Public health experts argue that these developments have outpaced regulation, raising concerns about addiction risks, accessibility, and consumer safeguards.
Survey data continues to reflect mixed public sentiment, with a significant portion of Americans expressing concerns over the integrity of sports and the social impact of betting.
Policy Momentum Building Across States
The symposium will also highlight a wave of legislative efforts aimed at tightening controls on the industry. Proposals such as the SAFE Bet Act, alongside state-level initiatives in Massachusetts, New York, New Jersey, and Ohio, indicate a shift toward stricter oversight, including potential limits on high-risk betting formats like micro-betting.
Bringing Together Key Stakeholders
The Boston event will gather a broad coalition of stakeholders, including:
- US lawmakers and regulators
- Public health professionals
- Academic researchers specialising in gambling behaviour
- Policy advocates and legal experts
Key discussion points will include the limitations of current responsible gaming models, the need for federal safety standards, and strategies to reduce gambling-related harm.
Legal Pressure Adds to Industry Tensions
The symposium follows recent legal action involving major operators and sports stakeholders, underlining the increasingly complex relationship between rapid market growth and regulatory accountability in the US gambling sector.
As the conversation evolves, the Boston gathering is expected to play a role in shaping how policymakers and stakeholders approach the next phase of online gambling regulation in America.
The post US Public Health Debate Intensifies as Boston Hosts Landmark Online Gambling Symposium appeared first on Americas iGaming & Sports Betting News.
Gambling in the USA
AGS Interactive Announces Launch of Cash Cow Bonus Wheel
AGS yesterday announced the launch of Cash Cow Bonus Wheel
marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.
The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.
“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”
The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.
Additionally, Cash Cow Bounty Board
will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.
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BetMGM
BetMGM Named US Home of Gold Blitz™ by Games Global
Games Global has named BetMGM the official “home of Gold Blitz
” in the US, with BetMGM Casino and Borgata Online Casino set to debut new titles from the popular franchise ahead of a wider market rollout.
As part of the agreement, BetMGM players will benefit from early access to upcoming Gold Blitz
releases, allowing them to experience the latest gameplay features and innovations before they are introduced across the broader US market.
The partnership builds on the continued success of the Gold Blitz
franchise, which has become one of Games Global’s most recognisable and high-performing mechanics.
Leading the rollout, BetMGM will be the first US operator to launch Gold Blitz Express
, the fourth instalment in the series. The new title introduces the Blitz Express feature, further enhancing gameplay depth and win potential. Additional releases, including Blazing Bison Gold Blitz Ultimate Double X, are scheduled to follow, reinforcing the ongoing expansion of the franchise.
Globally, Gold Blitz
has delivered strong results, consistently ranking among Games Global’s top-performing game families and attracting over one million active players in 2025 across partner operators.
The agreement further strengthens the relationship between Games Global and BetMGM, supporting the operator’s efforts to drive player engagement across regulated US markets.
Joann Pierce, Chief Commercial Officer US at Games Global, said:
“Gold Blitz
has become a cornerstone of our portfolio, delivering strong performance across multiple markets. Partnering with BetMGM to bring new releases to players first reflects our shared commitment to premium, engaging content. Early access initiatives like this allow us to showcase innovation while supporting our partners’ growth.”
Oliver Bartlett, Senior Vice President of Gaming at BetMGM, added:
“We’re committed to delivering top-tier gaming experiences, and Gold Blitz
represents one of the most exciting game families in the market. Being first to launch these new titles ensures our players enjoy cutting-edge gameplay ahead of the wider industry.”
Responsible Gaming:
If you or someone you know has a gambling problem, support is available. In the US, call 1-800-GAMBLER or 1-800-MY-RESET, or visit BetMGM.com for full terms and eligibility requirements. 21+ only. Please gamble responsibly.
The post BetMGM Named US Home of Gold Blitz™ by Games Global appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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