Industry News
A new German gambling comparison website is offering to refund players if they do not get paid by online casinos
The Casinos.de site is offering this first-of-a-kind “deposit guarantee” in an effort to become an established brand and authority in the German market.
The site, whose domain was purchased for a six-figure sum, offers comparisons between casinos that are trusted operators and which have been carefully vetted for reliability and quality of service.
If a player does not receive their winnings from a recommended casino and there is no good reason for withholding the cash, then up to €500 from their first deposit will be refunded by Casinos.de
The website offers expert guides to playing online and helps people choose an online casino based on factors such as region, preferred deposit method, or by a favourite game.
Casinos.de is owned by Blexr, a performance marketing company based in Malta and Barcelona, which specialises in lead generation. It invested €450,000 to obtain this domain name in an effort to build a web property with integrity for the German market.
Blexr’s co-founder Paudie O’Reilly said offering a guarantee over player deposits was a “very unique approach to the market and the first of its kind”.
He added: “Given the need for trust amongst our users, we are saying to German players that we will put our money where our mouth is.
“If for some reason you do not get treated as you should at a casino we recommend, we’ll give you your money back. We are that confident in our offering that we can commit to this deal and follow through with our promise.”
The site launched in January and Mr O’Reilly said it was the first step towards claiming a majority share of the German market.
“We created www.casinos.de to give a sense of security to German players who really value a trustworthy name.
“They tend to be very data and computer savvy and show concerns about the legitimacy of websites. We knew upon entering the market that we would need to offer German users something that contained premium qualities, along with trust and legitimacy.”