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Scientific Games Recognized as Industry Leader at ICE LONDON 2020

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Company Won Supplier Innovation of the Year for SG Vision, Retail Supplier of the Year and U.S. Gaming Company of the Year

Scientific Games Corporation was honored with five industry accolades at ICE London 2020 for creating best-in-class entertainment with its unified, world-class content and innovation across gaming, iGaming and sports betting.

The 2020 Gaming Intelligence Awards yielded yet another win for Scientific Games: Supplier Innovation of the year for SG Vision™, technology that brings together object recognition, computer vision and biometrics to simplify operations and enhance player experience across the entire Scientific Games entertainment ecosystem.

The Gaming Intelligence Hot 50 class of 2020 also features two Scientific Games executives: Tim Bucher, Chief Product Officer, and Phil Horne, Chief Executive Officer of SG Gaming UK. Both were lauded for their cross-functional work and making Scientific Games the world’s premiere partner for gaming, sports betting and lottery solutions. Bucher and Horne are well known thought leaders working to advance best practices for using technology to support responsible gaming.

At Gambling Insider’s Global Gaming Awards, Scientific Games received the honor of Retail Supplier of the Year for its ongoing innovation and player-favorite game content in the retail space.

The wins continued at the International Gaming Awards, judged by a panel of industry executives and influencers, where Scientific Games was recognized as the U.S. Gaming Company of the Year category.

Barry Cottle, President and Chief Executive Officer of Scientific Games, says, “We’re honored to have our industry leading gaming, iGaming and sports betting content, platforms and innovation recognized by three, major global award shows at ICE London 2020. The passion from our team members around the globe is the driver behind our amazing games and solutions that delight our players and partners.”

 

All ® notices signify marks registered in the United States. © 2020 Scientific Games Corporation. All Rights Reserved.

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Behind The Gloves forms Advisory Board to scale beyond event activations

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Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyCasino launches in Spain as LCKY Group expands B2C footprint

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LuckyCasino has gone live in Spain, LCKY Group confirmed, marking the brand’s entry into the regulated market.

The operator said LuckyCasino is the second brand in the LCKY Group portfolio to operate in Spain, following OneCasino. The company positioned the launch as part of its long-term growth plans and noted the brand has previously operated in Sweden.

LCKY Group said the Spanish-facing offering includes more than 2,000 games, alongside localised offers and payment methods. It also claimed the catalogue includes “many LuckyCasino exclusives.”

Mark Schram, MD B2C Central & South Europe at LCKY Group, said: “Everyone at LuckyCasino is looking forward to showing off the mix of variety and innovation that’s made our platform such a huge hit elsewhere.

“With Spain being a key market for us going forward, we’re excited to build on the success LCKY Group has already enjoyed in the country with OneCasino, and we expect our vast selection of content will prove hugely appealing for Spanish customers.”

The post LuckyCasino launches in Spain as LCKY Group expands B2C footprint appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool

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Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.

The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.

A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.

Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.

Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.

“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”

The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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