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DraftKings Signs Multi-year Partnerships With Three NBA Franchises

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Expanding League Relationship Through New Celtics, 76ers, Pacers Deals

DraftKings Inc. announces expanded partnerships with three National Basketball Association (NBA) franchises, making DraftKings an official partner of the Boston Celtics, Philadelphia 76ers, and Indiana Pacers. All three partnerships include the use of official team marks and logos, in addition to various branding options, ultimately enhancing DraftKings’ user experience and bringing sports fans closer to their favorite NBA teams.

“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product,” said Ezra Kucharz, chief business officer at DraftKings. “Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”

PACERS: The partnership with the Pacers makes DraftKings the Official Daily Fantasy Sports and an official Sports Betting Partner of the Indiana Pacers. With this comes rights to marks and logos, as well as in-game promotions, activations, and branding. As part of the sponsorship, DraftKings will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”. This diverse suite of experiences, comprised of practice court scrimmages, game tickets, and alumni meet and greets, will provide unparalleled access for fans and users alike.

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“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships,” said Rick Fuson, Pacers’ sports and entertainment president and COO. “With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”

76ers: Per the agreement with the 76ers, DraftKings is now the exclusive and Official Daily Fantasy Partner – and a sportsbook and online casino partner – of the Philadelphia 76ers. As part of the partnership, along with traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion allowing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.

“Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space.  The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport,” said Philadelphia 76ers President Chris Heck.

CELTICS: As part of the Celtics partnership, which focuses solely on Daily Fantasy Sports, DraftKings has been named the team’s Official Daily Fantasy Sports Partner. With this strategic relationship, DraftKings will continue to bolster its presence in its hometown market, gaining access to specific marketing promotions and impactful customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.

“Daily fantasy sports players are amongst the most highly engaged NBA fans,” said Celtics Team President Rich Gotham. “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”

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Since launch, DraftKings has seen over 500 million entries into DFS contests and about an astounding 40 percent of all DraftKings bettors have placed a wager on an NBA game. As an Authorized Sports Betting Operator of the NBA and the Official and Exclusive DFS and Sports Betting Partner of Madison Square Garden, DraftKings continues to invest heavily into NBA properties and fanbases. Ultimately, these partnership deals emphasize DraftKings continued commitment to growing its customer base and further positioning the company as an industry leader in sports gaming.

All DraftKings Sportsbook and Daily Fantasy offerings, including the NBA, are available for mobile download on both iOS and Android.

Adam Wexler

PrizePicks Announces New Chief People Officer and Key Responsible Gaming Hire

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PrizePicks, the largest daily fantasy sports operator in North America, announced the hiring of Renee White as its Chief People Officer (CPO), reporting to Co-founder and Chief Executive Officer Adam Wexler. The company also announced the appointment of Phil Sherwood as Senior Director of Responsible Gaming.

Renee White: White will build upon PrizePicks’ incredible people operations team to help lead the company through its next phase of growth and expansion, bringing decades of experience from blue chip organizations. Most recently, White spent nearly two decades at Warner Bros. Discovery in various leadership roles, delivering strategic guidance to senior-level management, demonstrating a deep understanding of complex organizational structure and operations. She last served as the Head of People & Culture for Turner Sports, Bleacher Report and Turner Studios, leading the HR function, guiding long-term strategy along with building a diverse and inclusive culture. White started her career with Turner Broadcasting supporting several divisions within the organization including the Atlanta Braves as their HR Manager. White will be based in Atlanta and serve as a member of PrizePicks’ executive leadership team.

Phil Sherwood: Sherwood will lead the evolution of PrizePicks’ responsible gaming initiatives to continue fostering a safe, responsible and secure daily fantasy sports experience. His unique perspective and strategic vision will help position PrizePicks as the gold standard in responsible gaming within the fantasy sports industry. Sherwood most recently served as Chief Communications Officer at the Massachusetts Council on Gaming and Health (MACGH) spearheading groundbreaking initiatives such as the first statewide Remote Voluntary Self-Exclusion (VSE) Program and led the creation of a 24/7 LiveChat platform. Prior to MACGH, Sherwood was the President of the Board of Directors for the National Council on Problem Gambling (NCPG) where he drove significant advancement in responsible gaming on a national scale.

“Renee and Phil bring invaluable experience that will accelerate our growth as a company. Renee’s storied career as a people leader and her ties to the Atlanta community cannot be understated; having her join us at such a crucial phase for the company is pivotal. Combined with Phil expanding upon our responsible gaming initiatives, I’m excited to see both play a role in ensuring our business continues to prioritize its two most valued assets: our people and our players,” Adam Wexler, Co-founder & CEO of PrizePicks, said.

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Adam Wexler

PrizePicks Extends Partnership as Official Daily Fantasy Sports Partner of the Atlanta Braves

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PrizePicks, the largest daily fantasy sports operator in North America, announced that the company has reunited with the Atlanta Braves as the club’s Official Daily Fantasy Sports Partner for the 2024 season. The partnership extends a longstanding relationship that dates back to 2020, with the two Atlanta-based companies continuing to work together on unique opportunities for their dedicated fans.

“We are thrilled to continue our ever-growing relationship with the Atlanta Braves. As a homegrown company born in Atlanta, it is a priority for us at PrizePicks to engage with local fans by continuing to bring amazing experiences to Braves Country,” Adam Wexler, CEO and Co-founder of PrizePicks, said.

PrizePicks will receive out-field LED signage as well as prominent signage throughout Truist Park. The company will also gain access to VIP experiences throughout the baseball season, including a “Pick of the Game” that will be featured on the Braves Radio Network pregame radio show for all 162 regular season games.

“PrizePicks has been a valued partner for years. They are the leader in their industry and a prominent local Atlanta business, and we are happy to extend our relationship with them for the 2024 season,” said Jim Allen, Atlanta Braves Senior Vice President of Corporate and Premium Partnerships.

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Adam Wexler

PrizePicks Announces Plans for New, Expanded Headquarters in Atlanta

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PrizePicks, the largest daily fantasy sports operator in North America, announced plans for its new 33,000 square foot Atlanta Headquarters, which will be located in the Star Metals Building in Midtown Atlanta. The company plans to grow its workforce by 1000 new jobs over the next seven years, the economic impact of which will be $25M to the state of Georgia.

“Atlanta has always been our home, where we are redefining mobile sports entertainment. This move to Star Metals will help us create more world-class, high-skilled and high-wage jobs in our great city while we deepen our connections across the community,” Adam Wexler, Co-founder and CEO of PrizePicks, said.

Star Metals is a pioneering mixed-use district in Atlanta’s thriving West Midtown neighborhood. This new development raises style and luxury to new heights along the Howell Mill Road corridor. Inspired by the history of West Midtown and its cultural resurgence, Star Metals is playing a key role in forging the future of an ever-evolving Atlanta.

“Georgia continues to be a driver of tech growth and innovation, attracting innovative companies with its unique mix of talent and infrastructure. Today’s announcement is a reminder of our strength in both welcoming new projects as well as creating an atmosphere where existing businesses can expand and thrive. I look forward to seeing the impact of these thousand jobs on the Atlanta community,” said Governor Brian Kemp.

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“Congratulations to Adam Wexler and the team at PrizePicks for choosing Atlanta to expand their headquarters. Metro Atlanta has all the ingredients to help PrizePicks thrive, including diverse tech talent graduating from our leading colleges and universities, global connectivity through our airport, a large and engaged business community and a desirable quality of life,” said Katie Kirkpatrick, president and CEO of the Metro Atlanta Chamber.

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