eSports
THETA Live Embed Launches to Bring 24/7 Esports Content and Blockchain Rewards to Any Website, Starting With G FUEL

Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue.
Theta Labs, the leading video delivery network powered by blockchain, today announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live Embed are fully integrated with the Theta Network blockchain, allowing viewers to relay streams to their peers and earn Theta token rewards, TFUEL, just for watching and sharing their bandwidth resources. The first partner to integrate the product is G FUEL, The Official Energy Drink of EsportsŸ.
Any partner site with THETA Live Embed automatically benefits from THETA.tvâs highly engaging and entertaining roster of more than 300 top Esports streamers including RisingFlame, teamtnt, and Deicide. The site and its users each earn 33% of the total TFUEL based on the amount of content and bandwidth shared, with the remaining 33% donated to support the streamers. All the revenue share is automated and transparent through Theta Blockchainâs âauto-splitâ smart contract and is easily auditable on the public chain. On average, sites can expect to see incremental revenues of $50,000 to over $100,000 per 1 million monthly active users.
âAs The Official Energy Drink of Esports, we pride ourselves on pushing the envelope and providing the best experience possible to our Esports and gaming communities,â said G FUEL Founder and CEO, Cliff Morgan. âThis includes expanding our long-term partnership with the innovators at THETA.tv and being an early adopter of THETA Live Embed â all so that we can easily provide live action-packed Esports content to our worldwide fans for free.â
With a simple IFrame approach and a few lines of JavaScript, THETA Live Embed can be added to any site with minimum development. This turnkey integration enables platforms to seamlessly adopt THETA.tv Esports content and the underlying Theta Network peer-to-peer video delivery infrastructure, without the need to understand digital wallets, security and other technical aspects of blockchain technology.
âAs we engaged with potential Theta partners over the past year, we heard more and more that live 24/7 Esports content coupled with a loyalty or rewards program is strategic to their global business and user growth,â said Mitch Liu, CEO of Theta Labs, Inc. âWe took THETA Live Embed a step further where our partners can integrate it in a few hours, and immediately start earning new revenues. Their users can earn rewards by simply watching content they love, sharing their bandwidth and being part of the community. Itâs a powerful way for platforms to naturally drive retention and increase conversion to paid and premium products and services.â
To learn more about THETA Live Embed, visit us at embed.theta.tv.
eSports
TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

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- Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
- The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
- The Alternate Jersey is available today for âŹ79.99, both online and at Team Vitalityâs official Paris store.
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Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the clubâs annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.
This Alternate edition, featuring the French blue, white and red, honours Team Vitalityâs Parisian roots while celebrating the major esports events set to close out the year in France.
The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.
PERFORMANCE MEETS LIFESTYLE
The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.
Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the clubâs distinctive style.
ALTERNATE JERSEY
- Team Vitalityâs Alternate 2025 Jersey â âŹ79.99
- Team Vitalityâs Alternate 2025 Sleeves â âŹ29.99
- Exclusive Vitality Alternate 2025 Pack â âŹ79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)
LIFESTYLE COLLECTION
- Team Vitality Alternate 2025 Sweatshirt â âŹ59.99
- Team Vitality Alternate 2025 T-Shirt â âŹ29.99
- Team Vitality Alternate 2025 Jacket â âŹ69.99
- Team Vitality Alternate 2025 Joggers â âŹ54.99
ACCESSORIES
- Team Vitality Alternate 2025 Scarf â âŹ19.99
- Team Vitality Alternate 2025 Flag â âŹ24.99
- Collector Cards (set of 3 or 8 trading cards) â âŹ5.99
- Mouse Pad (small / large) â âŹ19.99 / âŹ29.99
The post TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION appeared first on Gaming and Gambling Industry in the Americas.
Asia
Skyesports Wraps Up Gaming Thiruvizha â Chennai Edition With 17,000+ Fans in Attendance

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Skyesports, the premier global IP and community builder, has successfully wrapped up the first-ever edition of Gaming Thiruvizha at the Chennai Trade Centre on August 30â31, bringing together more than 17,000 fans across two unforgettable days of gaming, anime, stand-up comedy, cosplay, music, and culture.
Gaming Thiruvizha turned out to be more than an event as it became a two-day carnival. From esports showdowns at LAN zones to cosplay walks, live stand-up, and Tamil cultural showcases, the Chennai crowd transformed the Trade Centre into a festival that truly belonged to them. Fans didnât just attend; they stayed, celebrated, and created memories together.
The audience mix was as vibrant as the festival itself: college students, families, and kids all came together, proving that gaming and anime are no longer niche hobbies, but shared cultural movements.
Powered by AMD, with ticketing exclusively on KYN, Gaming Thiruvizha was hosted in association with the Sports Development Authority of Tamil Nadu (SDAT) and supported by AGS Cinemas as the Chennai Edition Theatre Partner.
Commenting on the conclusion of the Gaming Thiruvizha, Shiva Nandy, Founder and CEO, Skyesports, said, âWe couldnât have asked for a better first edition of the Gaming Mahotsav. The energy of the crowd and the diversity of the audience reminded us why we built this IP â to bridge the gap between casual gamers and esports, and to create a space where gaming, anime, and culture thrive together. Next up, we will be bringing the concept to Bangalore in late September,â said Shiva Nandy, Founder and CEO of Skyesports.
The festival also welcomed dignitaries including Meghantha Reddy (Sports Development Authority of Tamil Nadu), Darez A. (MD, Guidance Tamil Nadu), and Gayathri Thyagarajan (Founder & CEO, Kynhood Technologies), underlining the growing recognition of gaming and esports as part of Tamil Naduâs cultural and creative economy.
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Highlights of the event include:
- LAN tournaments across BGMI, Valorant, and other titles, with fans cheering players on in true stadium style.
- A pan-India Cosplay competition bringing cosplayers from across the country with stunning costumes judged by top creators and anime experts.
- Red Bull Armageddon, Indiaâs first all-Armageddon format chess tournament, brought together over 350 players in Chennai with International Master Tania Sachdev and Grandmaster M. Shyam Sundar leading the action.
- Merch alleys buzzing with anime and gaming collectibles alongside local Tamil art.
- Stand-out experiential booths and meet-and-greets with Team Tamilas, Autobotz Esports, and Welt Esports.
- PVR Cinemas set up local food experience stalls for attendees
With India on track to reach 700 million gamers by 2027, and anime/cosplay engagement skyrocketing across social media, Gaming Thiruvizha demonstrated that hyperlocal, immersive festivals are the way forward.
Gaming Thiruvizha is the first chapter of Skyesportsâ Gaming Mahotsav, a six-city touring pop culture festival with regional editions in Bengaluru, Hyderabad, Mumbai, Kochi, and Pune. Each stop blends gaming, anime, music, comics, and local culture into one cohesive community celebration.
The post Skyesports Wraps Up Gaming Thiruvizha â Chennai Edition With 17,000+ Fans in Attendance appeared first on European Gaming Industry News.
eSports
THE ESPORTS AWARDS CROWNS THE BEST IN ESPORTS FROM THE PAST DECADE, INCLUDING NADESHOT, SJOKZ AND FAKER

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The Decade Awards ceremony, held alongside the Esports World Cup as part of the âSummer of Celebrationâ, saw an incredible 9.8 million votes cast by fans, celebrating esports and gamingâs most legendary figures in a landmark tribute to a decade of excellence.
RIYADH, Saudi Arabia, August 24th, 2025:Â The most prestigious night in the esports calendar returned this evening, as the Esports Awards hosted their one-off special, the âDecade Awardsâ. Presented by Trevor âQuickshotâ Henry, Jessica âJessGOATâ Bolden and Barney Banks, this yearâs Decade Awards marked the Esports Awardsâ 10th anniversary and honoured a decade of industry-defining achievements and trailblazers in esports across 14 different categories.
Among the eveningâs standout honours was League of Legends superstar Lee âFakerâ Sang-hyeok, who was named Esports PC Player of the Decade, alongside his team T1, who were crowned Esports Team of the Decade, and their coach Kim âkkOmaâ Jeong-gyun, recognised as Esports Coach of the Decade. Riot Games were also at the forefront, receiving multiple accolades including Esports Publisher of the Decade, Esports Game of the Decade for League of Legends, and Esports Live Event of the Decade for the unforgettable League of Legends Worlds 2017 Championship.
Marking the grand finale of the Summer of Celebration, the Esports Awards delivered yet another iconic evening, with a star-studded roster of presenters taking to the stage to announce the winners. Highlights included legendary professional skateboarder Tony Hawk, Twitch sensation Tyler1, renowned content creator and Sidemen member Vikkstar, and multiple-time EVO champion Justin Wong.
Over the past decade, the esports scene has grown exponentially, with countless players, teams and creators contributing to its growth into the global phenomenon it is today. Tonight, the Decade Awards celebrated those who have defined the last ten years in esports, honouring the individuals, teams and organisations whose achievements have left a monumental mark on the industry. The complete list of Decade Awards winners is as follows:
- Esports Game of the Decade â League of Legends
- Esports Personality of the Decade â Matthew âNadeshotâ Haag
- Streamer of the Decade â FĂ©lix âxQcâ Lengyel
- Esports Commercial Partner of the Decade â Intel
- Esports Content and Coverage Platform of the Decade â Liquipedia
- Esports Publisher of the Decade â Riot Games
- Esports Live Event of the Decade â League of Legends Worlds 2017
- Esports PC Player of the Decade â Lee âFakerâ Sang-hyeok
- Esports Breakthrough Player of the Decade â Mathieu âZywOoâ Herbaut
- Esports Controller Player of the Decade â Anthony âShotzzyâ Cuevas-Castro
- Esports Coach of the Decade â Kim âkkOmaâ Jeong-gyun
- Esports Team of the Decade â T1 â League of Legends
- Esports Organisation of the Decade â Team Liquid
- Esports On-Air Talent of the Decade â Eefje âSjokzâ Depoortere
âOver the past ten years, the growth in the esports industry has been incredible to see, and itâs been a great honour to recognise the icons who have contributed to its rise in popularity,â says Mike Ashford, CEO of the Esports Awards, âTonight, we showed the world just how global and impactful esports has become, and celebrated the individuals and companies that have consistently driven its success. Congratulations to all the winners, and thank you to the esports community for your ongoing dedication and support.â
The Decade Awards is brought to you by the Esports World Cup, Oakley and Media Partner Hitmarker. The full stream can be found here:Â twitch.tv/esportsawards.
The post THE ESPORTS AWARDS CROWNS THE BEST IN ESPORTS FROM THE PAST DECADE, INCLUDING NADESHOT, SJOKZ AND FAKER appeared first on European Gaming Industry News.
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