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THETA Live Embed Launches to Bring 24/7 Esports Content and Blockchain Rewards to Any Website, Starting With G FUEL

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Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue.

Theta Labs, the leading video delivery network powered by blockchain, today announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live Embed are fully integrated with the Theta Network blockchain, allowing viewers to relay streams to their peers and earn Theta token rewards, TFUEL, just for watching and sharing their bandwidth resources. The first partner to integrate the product is G FUEL, The Official Energy Drink of Esports®.

Any partner site with THETA Live Embed automatically benefits from THETA.tv’s highly engaging and entertaining roster of more than 300 top Esports streamers including RisingFlame, teamtnt, and Deicide. The site and its users each earn 33% of the total TFUEL based on the amount of content and bandwidth shared, with the remaining 33% donated to support the streamers. All the revenue share is automated and transparent through Theta Blockchain’s “auto-split” smart contract and is easily auditable on the public chain. On average, sites can expect to see incremental revenues of $50,000 to over $100,000 per 1 million monthly active users.

“As The Official Energy Drink of Esports, we pride ourselves on pushing the envelope and providing the best experience possible to our Esports and gaming communities,” said G FUEL Founder and CEO, Cliff Morgan. “This includes expanding our long-term partnership with the innovators at THETA.tv and being an early adopter of THETA Live Embed — all so that we can easily provide live action-packed Esports content to our worldwide fans for free.”

With a simple IFrame approach and a few lines of JavaScript, THETA Live Embed can be added to any site with minimum development. This turnkey integration enables platforms to seamlessly adopt THETA.tv Esports content and the underlying Theta Network peer-to-peer video delivery infrastructure, without the need to understand digital wallets, security and other technical aspects of blockchain technology.

“As we engaged with potential Theta partners over the past year, we heard more and more that live 24/7 Esports content coupled with a loyalty or rewards program is strategic to their global business and user growth,” said Mitch Liu, CEO of Theta Labs, Inc. “We took THETA Live Embed a step further where our partners can integrate it in a few hours, and immediately start earning new revenues. Their users can earn rewards by simply watching content they love, sharing their bandwidth and being part of the community. It’s a powerful way for platforms to naturally drive retention and increase conversion to paid and premium products and services.”

To learn more about THETA Live Embed, visit us at embed.theta.tv.

Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Playson partners with Hollywoodbets for South Africa slots rollout

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Playson has partnered with South African operator Hollywoodbets to roll out a selection of its slot titles to players in South Africa’s regulated market, the company said on 20th July 2026.

Under the deal, Hollywoodbets will integrate Playson content via Light & Wonder’s aggregation platform. The operator said the addition will broaden its “live games” portfolio.

The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with more releases planned.

Blanka Homor, Sales Director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.

“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.

“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”

The post Playson partners with Hollywoodbets for South Africa slots rollout appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Greentube goes live in Alberta as province opens regulated iGaming

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Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes™ Wand of Riches 2™, Rumble Riches™ Haulin’ Gold™ and Firecracker Frenzy™ Money Toad™, as well as Silver Lux Big Win Spinner, Starlight Jackpots™ Captain’s Catch™ and Charming Lady’s Boom™.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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