Press Releases
Scientific Games and William Hill Extend UK and Europe Sports and Casino Partnership Through 2024
Scientific Games Corporation and William Hill have agreed to extend their partnership for an additional four years through 2024. Scientific Games will continue to provide its industry-leading OpenSports™ solutions to William Hill in the U.K. and Europe, building on a long-standing relationship since 2007.
This agreement expands on Scientific Games’ long history with William Hill and ensures that the two industry leaders will continue to offer its next level, sophisticated sportsbook and iGaming solutions to enhance the player experience. Under the terms of the new agreement, William Hill will utilise Scientific Games’ OpenSports solution on a modular basis. This will enable William Hill to operate with a greater degree of speed and flexibility, including the capability to deploy proprietary products across multiple jurisdictions in Europe.
Jordan Levin, Group Chief Executive, Digital for Scientific Games, said, “By choosing Scientific Games, William Hill is reaffirming their commitment and belief in our products, services and team and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets. We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next level player experiences and together, across sports and iGaming, we’re making that a reality.”
Ulrik Bengtsson, Group Chief Executive Officer for William Hill, said, “It’s a pivotal time for sports betting and iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the U.K. and Europe and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”
© 2020 Scientific Games Corporation. All rights reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
18Peaches CEO
TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan
TheGamblest has officially launched the Gamblest Podcast, a new content series dedicated to exploring the evolving world of iGaming, business innovation, and executive leadership.
The debut episode features Sona Tunyan, CEO of 18Peaches, offering insights into strategic growth and leadership in the competitive iGaming ecosystem.
Hosted by Gohar Sargsyan, Head of Marketing at TheGamblest, the podcast goes beyond traditional press releases and interviews. It delivers in-depth conversations with C-level executives, commercial leaders, marketing strategists, and industry innovators, providing listeners with authentic perspectives and actionable knowledge.
Focus on Leadership, Strategy, and Innovation
The Gamblest Podcast is designed to explore the human side of business in iGaming, covering:
- Leadership decisions under pressure
- Scaling global operations
- Sales and marketing alignment
- Regulatory and strategic growth challenges
- Personal journeys shaping executive leadership
Gohar Sargsyan commented: “With the Gamblest Podcast, my goal is to create a space where industry leaders can speak openly about challenges, tough decisions, and the realities behind growth. Honest conversations are what truly drive sustainable progress.”
Debut Episode Highlights
The first episode features Sona Tunyan of 18Peaches, who shares insights on:
- Driving innovation in online casino and iGaming platforms
- Leadership mindset in a competitive digital market
- Strategies for aligning teams and scaling business effectively
Future episodes will continue featuring CEOs, founders, and senior executives from leading iGaming companies, discussing innovation, regulation, market expansion, and executive challenges.
Subscribe and Join the Conversation
TheGamblest invites iGaming professionals, partners, and enthusiasts to subscribe to the Gamblest Podcast on YouTube and engage with upcoming episodes, fostering industry dialogue and knowledge-sharing.
The post TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
BetConstruct AI to Redefine the Brazilian iGaming Landscape at SBC Summit Rio 2026
BetConstruct AI is excited to announce its participation in the SBC Summit Rio 2026, held from March 4-5 at the Riocentro in Rio de Janeiro.
As Brazil navigates its second year of full regulation, BetConstruct AI arrives at this pivotal market juncture to showcase a vision of technological empowerment and strategic autonomy.
At Stand A230, visitors will encounter a comprehensive suite of AI-driven solutions designed to meet the high standards of the Brazilian audience. The showcase features the industry-leading Sportsbook and Casino Platforms, engineered to scale rapidly while maintaining the highest levels of performance.
Beyond the core platforms, BetConstruct AI provides the essential architecture for a dominant online brand. This includes CMS Pro, a specialized content management solution that empowers operators to manage their entire business from one centralized hub, and SpringBuilder X, our mobile-first, SEO-driven drag-and-drop website builder that eliminates the need for technical skills. Taking customization a step further, BetChain AI offers a revolutionary way to build and shape iGaming websites faster and smarter, giving partners full creative control. These foundational tools are designed to work in perfect harmony with our deeper intelligence layer, creating a seamless bridge between a stunning user interface and sophisticated back-end automation.
The core of the exhibition is the BetConstruct AI Suite, a sophisticated collection of tools built to automate and optimize the operator’s journey. This includes:
- CRM AI: Delivering deep behavioral insights to enhance player retention.
- Umbrella AI: Providing real-time risk management and automated player protection.
- AI Game Recommendation System: Ensuring personalized content delivery to maximize engagement.
- Betting Mate: An intuitive AI companion that elevates the player experience with real-time stats and insights.
Reflecting its commitment to the Brazilian market’s long-term success, BetConstruct AI will highlight its exclusive “The Choice to Grow” program. This performance-based initiative is designed to reward partners who achieve a 16.67% increase in GGR per quarter. By meeting these targets across a diverse product range – including Sportsbook, Virtual Sports, and partner brands like PopOK Gaming and CreedRoomz- operators can unlock a 51% invoice discount every third month, alongside exclusive service benefits and tournament access.
BetConstruct AI invites all industry stakeholders, operators, and media representatives to visit Stand A230 at Riocentro. The team will be available throughout the summit to demonstrate how a connected, AI-driven environment allows partners to choose the path of innovation, efficiency, and market leadership in the Brazilian Market.
The post BetConstruct AI to Redefine the Brazilian iGaming Landscape at SBC Summit Rio 2026 appeared first on Americas iGaming & Sports Betting News.
Latest News
CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal
Max Krupyshev has been in crypto since 2013—long before it was “the usual.”
In the Bet It Drives podcast Season 4, Episode 3, the CoinsPaid and CryptoProcessing.com CEO joins host Yevhen Krazhan in Barcelona to explain why trust and controls decide who scales.
“Crypto was never anonymous—that was a misconception,” Max Krupyshev says in the podcast.
From there, he breaks down how the industry matured, why mass adoption is inevitable, and why the biggest risks today aren’t what most people think they are.
During the ride, Max digs into:
- Is crypto still associated with money laundering?
- Can crypto transactions still be completely anonymous?
- The most common crypto fraud patterns in B2B
- How to win big deals in business (and the fastest way to lose one)
- What he dislikes in iGaming + crypto, and what the industry needs to fix next
- The 8-Bitcoin story: what he spent it on, and why he doesn’t regret it
- His most remarkable iGaming partnership, and why it mattered
- Where crypto will be in 10 years, and what happens to cash along the way
Alongside the industry talk, Episode 3 also brings back Confess or Call, when Max gets pushed into a dramatic prank call: ringing his Head of Sales with an “urgent” request.
“This episode is practical,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “Max explains the risks, how fraud happens in practice, and what operators should look for in a payment provider. If you handle payments in iGaming, this episode lays out what matters, and what doesn’t.”
Season 4 opened with a CEO episode with Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech), followed by Akhil Sarin on marketing and partnerships at Stake. Episode 3 is for operators, affiliates, and product teams who want to understand crypto beyond the obvious, and episode 4 features Marek Suchar breaking down esports betting.
Watch or listen to Season 4, Episode 3 with Max Krupyshev on:
- YouTube
- Spotify
- Apple Podcasts
The post CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal appeared first on Americas iGaming & Sports Betting News.
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