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Scientific Games and William Hill Extend UK and Europe Sports and Casino Partnership Through 2024

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Scientific Games Corporation and William Hill have agreed to extend their partnership for an additional four years through 2024. Scientific Games will continue to provide its industry-leading OpenSports™ solutions to William Hill in the U.K. and Europe, building on a long-standing relationship since 2007.

This agreement expands on Scientific Games’ long history with William Hill and ensures that the two industry leaders will continue to offer its next level, sophisticated sportsbook and iGaming solutions to enhance the player experience. Under the terms of the new agreement, William Hill will utilise Scientific Games’ OpenSports solution on a modular basis. This will enable William Hill to operate with a greater degree of speed and flexibility, including the capability to deploy proprietary products across multiple jurisdictions in Europe.

Jordan Levin, Group Chief Executive, Digital for Scientific Games, said, “By choosing Scientific Games, William Hill is reaffirming their commitment and belief in our products, services and team and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets. We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next level player experiences and together, across sports and iGaming, we’re making that a reality.”

Ulrik Bengtsson, Group Chief Executive Officer for William Hill, said, “It’s a pivotal time for sports betting and iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the U.K. and Europe and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”

© 2020 Scientific Games Corporation. All rights reserved.

About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

SOURCE Scientific Games Corporation

Evoplay

Evoplay expands into Peru through new partnership with LaFija.com

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Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.

The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s BlessingPenalty Shoot-Out: Street, and Hot Volcano to local players.

LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.

Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.

“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”

Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.

“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”

The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Americas iGaming & Sports Betting News.

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B2B gaming providers

Expanse Studios Partners with Stake to Expand Global iGaming Distribution

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Expanse Studios, a B2B iGaming content provider and subsidiary of Meridian Holdings Inc., has announced a strategic partnership with Stake to deploy its proprietary gaming content across Stake’s global gaming platforms.

The collaboration marks another step in Expanse Studios’ global expansion strategy and strengthens its presence in the rapidly growing online gaming ecosystem.

Through the agreement, Expanse Studios will distribute its portfolio of titles via Hub88’s aggregation infrastructure, enabling Stake to integrate the studio’s games seamlessly across its international platforms. The partnership is designed to extend Expanse’s global reach while offering Stake players access to a range of engaging and high-performing games.

Strategic Partnership to Expand Market Reach

The collaboration between Expanse Studios and Stake reflects the increasing importance of partnerships in the global iGaming industry. Content developers are increasingly relying on aggregator platforms to expand their distribution networks, reach new audiences, and scale their offerings efficiently.

According to Damjan Stamenkovic, CEO of Expanse Studios, Stake represents one of the most influential brands in the global gaming sector. By integrating through Hub88’s technology, Expanse Studios can deliver its content directly to Stake’s extensive international player base.

This partnership allows the studio to strengthen its B2B distribution strategy while gaining access to one of the most widely recognized gaming platforms in the industry.

Deployment Through Hub88 Aggregation

The technical integration is made possible through Hub88, a well-known aggregation platform that connects game developers with online casino operators. Aggregators play a crucial role in modern iGaming infrastructure by simplifying content distribution and enabling developers to deploy games across multiple operators simultaneously.

By leveraging Hub88’s infrastructure, Expanse Studios can efficiently roll out its games to Stake’s ecosystem without requiring complex individual integrations. This approach accelerates deployment timelines and supports scalable distribution across multiple markets.

Such partnerships demonstrate how aggregation technology continues to shape the future of the online casino industry, making it easier for studios to deliver content globally.

Featured Titles in the Stake Integration

As part of the partnership, Stake will gain access to several of Expanse Studios’ most popular titles. These games highlight the studio’s diverse portfolio and demonstrate its ability to cater to different player preferences.

Super Helib

One of the flagship games included in the integration is Super Heli, a crash-style game that has become one of the studio’s standout titles. The game offers a 97% return-to-player (RTP) rate and combines fast-paced gameplay with a dynamic multiplier system, creating a highly engaging experience for players.

Crash games have become increasingly popular in the iGaming sector due to their simplicity, fast rounds, and high excitement levels.

Wild Icy Fruits

Another featured title is Wild Icy Fruits, a high-speed slot game that delivers a classic slot experience with modern mechanics. The game emphasizes quick gameplay cycles and vibrant visuals, appealing to players who enjoy traditional fruit-themed slots with a contemporary twist.

VASO Psycho

The integration also includes VASO Psycho, a celebrity-branded slot that introduces high volatility and a massive 10,000x multiplier potential. This title showcases Expanse Studios’ ability to incorporate branded entertainment into its gaming portfolio while maintaining strong gameplay mechanics.

Together, these titles provide Stake’s players with a varied selection of experiences, ranging from fast-paced crash games to high-volatility slot gameplay.

Addressing Diverse Gaming Markets

The partnership between Expanse Studios and Stake highlights the company’s strategy of addressing multiple segments within the online gaming industry.

Expanse Studios has increasingly focused on combining social casino mechanics with traditional iGaming distribution models. This approach allows the company to appeal to a wide range of players while adapting to different regulatory and market environments.

By deploying its games through Stake’s global platform, Expanse Studios gains access to both traditional online casino audiences and newer gaming communities that favor fast, skill-influenced formats such as crash games.

A Growing Portfolio and Global Network

Expanse Studios has steadily expanded its presence in the global iGaming sector. The studio currently maintains partnerships with more than 1,300 B2B operators worldwide and offers a portfolio of over 70 proprietary gaming titles.

This growing network reflects the company’s focus on scalable growth through strategic collaborations, aggregator partnerships, and content innovation.

As the iGaming industry continues to evolve, developers like Expanse Studios are prioritizing flexible distribution models that allow them to enter new markets efficiently while maintaining consistent game quality.

The Future of iGaming Distribution

The partnership with Stake illustrates a broader trend within the iGaming industry. As competition intensifies, content developers are increasingly leveraging aggregation platforms and strategic alliances to accelerate global expansion.

By integrating with large-scale operators and leveraging advanced distribution infrastructure, studios can reach wider audiences while maintaining streamlined technical operations.

For Expanse Studios, the collaboration with Stake represents another milestone in its ongoing effort to strengthen its international footprint and deliver engaging gaming content to players worldwide.

As the company continues to expand its portfolio and operator network, partnerships like this are likely to play a crucial role in shaping its future growth.

A similar article about iGaming partnerships and content distribution can be found on Gambling Insider, a leading authority in the iGaming industry: https://www.gamblinginsider.com/news

Example topic coverage: iGaming platform partnerships, content integrations, and developer distribution agreements.

 

The post Expanse Studios Partners with Stake to Expand Global iGaming Distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership

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The Professional Fighters League (PFL) today announced a strategic agreement with Sportradar for global betting data and betting streaming rights, marking a major evolution in how fans engage and experience the excitement of the PFL.

The exclusive agreement establishes Sportradar as a foundational pillar of the PFL’s global betting and gaming strategy, spanning the full betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences. Together, PFL and Sportradar are delivering one of the most advanced and integrated betting ecosystems available in professional mixed martial arts.

The distribution of PFL betting content and AV content to Sportradar’s global network of 800 sportsbook operators creates additional opportunities for the League to engage with fans worldwide and opens new revenue generating opportunities.

Sportradar’s access to official PFL data fuels a comprehensive range of in-play betting markets, including innovative next generation solutions such as the League’s first-ever official real-time betting product to unlock live wagering opportunities during fights.

Furthermore, Sportradar distributes the official PFL stream to licensed sportsbooks worldwide through its Watch & Bet network. This allows operators to offer live PFL fights within regulated betting environments, driving increased visibility for the league and incremental betting engagement across global markets.

“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said PFL CEO John Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”

Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, said: “The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the League capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”

Strategically, the partnership supports revenue growth, drives increased betting activity and global handle, and enhances fan engagement through immersive, real-time experiences. It plays a central role in expanding the PFL’s audience and commercial footprint heading in 2026 and beyond.

The post Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership appeared first on Americas iGaming & Sports Betting News.

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