Press Releases
Scientific Games and William Hill Extend UK and Europe Sports and Casino Partnership Through 2024
Scientific Games Corporation and William Hill have agreed to extend their partnership for an additional four years through 2024. Scientific Games will continue to provide its industry-leading OpenSports™ solutions to William Hill in the U.K. and Europe, building on a long-standing relationship since 2007.
This agreement expands on Scientific Games’ long history with William Hill and ensures that the two industry leaders will continue to offer its next level, sophisticated sportsbook and iGaming solutions to enhance the player experience. Under the terms of the new agreement, William Hill will utilise Scientific Games’ OpenSports solution on a modular basis. This will enable William Hill to operate with a greater degree of speed and flexibility, including the capability to deploy proprietary products across multiple jurisdictions in Europe.
Jordan Levin, Group Chief Executive, Digital for Scientific Games, said, “By choosing Scientific Games, William Hill is reaffirming their commitment and belief in our products, services and team and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets. We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next level player experiences and together, across sports and iGaming, we’re making that a reality.”
Ulrik Bengtsson, Group Chief Executive Officer for William Hill, said, “It’s a pivotal time for sports betting and iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the U.K. and Europe and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”
© 2020 Scientific Games Corporation. All rights reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
Ben Bradtke Co-Founder of ThrillTech
ThrillTech enters Brazilian market with EstrelaBet
ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market.
EstrelaBet has built a strong presence in Brazil by backing innovation and working with international technology partners as the market develops, making them an ideal launch partner for ThrillTech’s entry into the market
This partnership is ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be introduced to EstrelaBet’s platform as ThrillTech continues to build a presence in Latin America’s regulated markets.
The EstrelaBet partnership builds on a year of robust momentum for ThrillTech, following recent operator launches, including its agreement with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, secured ISO 27001 certification, and strengthened its senior leadership team as it prepared for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets globally.
Ben Bradtke, Co-Founder of ThrillTech, said “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”
Pedro Schmidt, Chief Commercial Officer for EstrelaBet added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”
The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Americas iGaming & Sports Betting News.
Compliance Updates
Xpoint gains Massachusetts vendor license as North American expansion accelerates
Xpoint, a leading geolocation and compliance technology company, has officially been granted a vendor license to enter the regulated sports betting market in Massachusetts.
The move marks the latest strategic milestone in the company’s rapid North American expansion, reinforcing its position as a primary provider of essential gaming infrastructure.
Xpoint’s market-leading geolocation solution is now available to operators in the Bay State, providing the high-precision tools required to ensure all player activity is fully compliant with the stringent legal requirements set out by the Massachusetts Gaming Commission.
With the addition of Massachusetts, Xpoint is now authorized to support regulated online sports wagering in 28 states and territories, as well as Ontario in Canada. The latest license follows a period of intense global momentum for the company, which recently saw successful market entries in Missouri, Brazil, and the UAE.
Xpoint’s advanced, adaptable platform is built uniquely for the gaming industry and uses the latest geofencing technology to offer precision location accuracy. By utilizing sophisticated data points, the system effectively prevents fraudulent players from making wagers outside of legal jurisdictions and highlights suspicious activity in real-time.
The platform has been supported by a recent investment round, dedicated to accelerating growth and enabling further differentiation from competitors through continuous product enhancement.
Manu Gambhir, CEO of Xpoint, said: “Securing our license in Massachusetts is a vital step as we continue to make strides in the geolocation space. Massachusetts has a passionate sports culture and a sophisticated regulatory framework, and we are excited to provide the precision technology necessary to maintain the integrity of the state’s sports betting ecosystem.
“Our growth into the Bay State demonstrates our team’s ability to navigate complex regulatory landscapes quickly and efficiently. This expansion underscores the global demand for more innovative and adaptable compliance solutions, and we remain committed to being the most reliable partner for regulated operators worldwide.”
The post Xpoint gains Massachusetts vendor license as North American expansion accelerates appeared first on Americas iGaming & Sports Betting News.
18Peaches CEO
TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan
TheGamblest has officially launched the Gamblest Podcast, a new content series dedicated to exploring the evolving world of iGaming, business innovation, and executive leadership.
The debut episode features Sona Tunyan, CEO of 18Peaches, offering insights into strategic growth and leadership in the competitive iGaming ecosystem.
Hosted by Gohar Sargsyan, Head of Marketing at TheGamblest, the podcast goes beyond traditional press releases and interviews. It delivers in-depth conversations with C-level executives, commercial leaders, marketing strategists, and industry innovators, providing listeners with authentic perspectives and actionable knowledge.
Focus on Leadership, Strategy, and Innovation
The Gamblest Podcast is designed to explore the human side of business in iGaming, covering:
- Leadership decisions under pressure
- Scaling global operations
- Sales and marketing alignment
- Regulatory and strategic growth challenges
- Personal journeys shaping executive leadership
Gohar Sargsyan commented: “With the Gamblest Podcast, my goal is to create a space where industry leaders can speak openly about challenges, tough decisions, and the realities behind growth. Honest conversations are what truly drive sustainable progress.”
Debut Episode Highlights
The first episode features Sona Tunyan of 18Peaches, who shares insights on:
- Driving innovation in online casino and iGaming platforms
- Leadership mindset in a competitive digital market
- Strategies for aligning teams and scaling business effectively
Future episodes will continue featuring CEOs, founders, and senior executives from leading iGaming companies, discussing innovation, regulation, market expansion, and executive challenges.
Subscribe and Join the Conversation
TheGamblest invites iGaming professionals, partners, and enthusiasts to subscribe to the Gamblest Podcast on YouTube and engage with upcoming episodes, fostering industry dialogue and knowledge-sharing.
The post TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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