Press Releases
Scientific Games and William Hill Extend UK and Europe Sports and Casino Partnership Through 2024
Scientific Games Corporation and William Hill have agreed to extend their partnership for an additional four years through 2024. Scientific Games will continue to provide its industry-leading OpenSports™ solutions to William Hill in the U.K. and Europe, building on a long-standing relationship since 2007.
This agreement expands on Scientific Games’ long history with William Hill and ensures that the two industry leaders will continue to offer its next level, sophisticated sportsbook and iGaming solutions to enhance the player experience. Under the terms of the new agreement, William Hill will utilise Scientific Games’ OpenSports solution on a modular basis. This will enable William Hill to operate with a greater degree of speed and flexibility, including the capability to deploy proprietary products across multiple jurisdictions in Europe.
Jordan Levin, Group Chief Executive, Digital for Scientific Games, said, “By choosing Scientific Games, William Hill is reaffirming their commitment and belief in our products, services and team and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets. We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next level player experiences and together, across sports and iGaming, we’re making that a reality.”
Ulrik Bengtsson, Group Chief Executive Officer for William Hill, said, “It’s a pivotal time for sports betting and iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the U.K. and Europe and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”
© 2020 Scientific Games Corporation. All rights reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
Gambling in the USA
AGS Interactive Announces Launch of Cash Cow Bonus Wheel
AGS yesterday announced the launch of Cash Cow Bonus Wheel
marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.
The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.
“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”
The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.
Additionally, Cash Cow Bounty Board
will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.
The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.
Latest News
SCCG Management Announces Strategic Partnership with Playphoria to Advance AR-Powered Prediction Market Experiences Across Live Sports and Gaming
SCCG Management, a leading advisory firm in the global gaming industry, today announced a strategic partnership with PlayphoriaTM, an augmented reality platform transforming live sporting events into real-time prediction market and sports wagering experiences through smart eyewear and connected digital interfaces.
Through this partnership, SCCG will support Playphoria’s business development, strategic go-to-market planning, and global sales distribution efforts across gaming, sports, entertainment, and venue-based ecosystems. Playphoria’s platform is designed to bring real-time predictive market overlays directly into the user’s field of vision, allowing fans to engage with live event forecasting, dynamic odds, and context-triggered market opportunities without shifting attention away from the event itself.
Built as a patent-pending AR interface for real-time prediction markets, PlayphoriaTM combines smart glasses-native design, live event forecasting, instant pricing visualization, and gesture, voice, or companion-device execution. The platform is built to integrate with regulated exchanges, prediction market operators, sportsbooks, stadiums, teams, and smart eyewear ecosystems, creating a new interface layer for live sports engagement.
Playphoria’s technology is centered on winning the in-venue fan experience first, starting with live sports attendees, early smart glasses users, and high-engagement sports bettors. Its phased expansion model includes pilot activations in select stadiums, integrations with prediction market and sportsbook partners, and long-term platform growth through team, league, and smart eyewear distribution channels. The company’s model is designed to monetize through revenue share on wagers, licensing, subscriptions, transaction fees, sponsorships, and AR advertising inventory.
SCCG’s role in the partnership will include strategic introductions, sales support, market positioning, partnership development, and commercialization support across its global network of operators, platforms, sports properties, and technology partners. By aligning PlayphoriaTM with key stakeholders across gaming and sports entertainment, SCCG will help accelerate adoption of an immersive, real-time interface built for the future of in-venue engagement.
“Playphoria represents a compelling step forward in how live sports, prediction markets, and next-generation interfaces can converge into a more immersive user experience,” said Stephen Crystal, Founder and CEO of SCCG Management. “As fan engagement continues to evolve beyond the phone, Playphoria is building a category-defining platform at the intersection of smart eyewear, live event forecasting, and real-time market participation. We’re excited to support their growth and introduce this innovation across our global network.”
The partnership reflects a broader shift toward immersive, hands-free engagement models that blend real-time data, live sports, and predictive participation into a seamless venue experience. As prediction markets scale and smart eyewear adoption accelerates, PlayphoriaTM is positioning itself to become a foundational interface for the next generation of sports engagement.
The post SCCG Management Announces Strategic Partnership with Playphoria to Advance AR-Powered Prediction Market Experiences Across Live Sports and Gaming appeared first on Americas iGaming & Sports Betting News.
IntualityAI
SCCG Management Announces Strategic Partnership with IntualityAI to Advance Predictive Intelligence for Prediction Markets, Sports Betting, and Emerging Gaming Verticals
SCCG Management, a global advisory firm specializing in the gambling and sports entertainment industries, today announced a strategic partnership with IntualityAI to support business development, commercialization, strategic distribution, and market expansion of its real-time prediction technology, with a major focus on prediction markets and sports gaming applications.
The collaboration will focus on introducing IntualityAI’s technology to operators, platforms, strategic partners, and other qualified counterparties across prediction markets, sports betting, fantasy sports, skill-based gaming, and peer-versus-peer gaming.
IntualityAI has developed a real-time prediction system designed to simulate the human prediction and decision-making functions in fast-moving environments. Its technology processes live conditions as they unfold, recognizes meaningful shifts, and generates early alerts for better-timed decisions. Rather than relying mainly on static historical patterns, the system is built to read what is happening now and project what is likely to happen next.
That capability is especially relevant for prediction markets and sports-related forecasting environments, where timing, momentum, pressure, and situational change can quickly alter outcomes. IntualityAI’s technology is designed to see those changes sooner, supporting earlier decisions, stronger forecasting logic, and more actionable intelligence for dynamic event-driven products.
Beyond sports and prediction markets, the company’s system has broader applications across live assessment systems, healthcare alerting, investment management, website behavior forecasting, and remote predictive monitoring. That broader utility reinforces the flexibility of the technology while SCCG’s initial focus remains on sports-related commercialization and prediction-driven gaming opportunities.
Through this partnership, SCCG Management will support IntualityAI in refining its go-to-market strategy and identifying the strongest commercial opportunities for licensing, pilot programs, strategic partnerships, and broader enterprise adoption. Initial efforts will place significant emphasis on prediction markets and adjacent sports-related forecasting products, while also pursuing opportunities across sports betting, fantasy, skill-based gaming, and peer-versus-peer formats.
As part of the agreement, SCCG will lead strategic introductions to operators, distributors, strategic partners, investors, and other counterparties that may create revenue opportunities, partnership structures, capital relationships, or broader strategic value for IntualityAI.
“Prediction markets are becoming an increasingly important part of the broader conversation around sports, forecasting, and interactive gaming, and we believe IntualityAI is well positioned to bring meaningful innovation into that space,” said Stephen A. Crystal, Founder and CEO of SCCG Management. “What makes this company compelling is its ability to simulate the human prediction and decision-making functions in real time. As prediction markets, sports betting, fantasy sports, and skill-based gaming continue to converge, we see growing demand for sharper insight, earlier signals, and more actionable intelligence. Our role is to help IntualityAI bring that capability to market through the right commercial strategy, the right partnerships, and the right introductions.”
“Prediction markets and gaming increasingly reward those who can recognize change sooner and act before the outcome is obvious,” said Grant Renier, Founder and CEO of Intuality Inc. “IntualityAI was built to simulate the human prediction and decision-making functions in real time, and SCCG gives us the market access to apply that capability across prediction markets, sports-related products, and emerging gaming opportunities.”
The partnership reflects SCCG’s continued focus on helping emerging and established technology companies commercialize solutions that address the future of gaming. By connecting new technologies with qualified operators, strategic partners, and enterprise decision-makers, SCCG continues to serve as a bridge between innovation and scalable market adoption.
The post SCCG Management Announces Strategic Partnership with IntualityAI to Advance Predictive Intelligence for Prediction Markets, Sports Betting, and Emerging Gaming Verticals appeared first on Americas iGaming & Sports Betting News.
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