Press Releases

Scientific Games and William Hill Extend UK and Europe Sports and Casino Partnership Through 2024

Published

6 years ago

February 14, 2020

Scientific Games Corporation and William Hill have agreed to extend their partnership for an additional four years through 2024. Scientific Games will continue to provide its industry-leading OpenSports™ solutions to William Hill in the U.K. and Europe, building on a long-standing relationship since 2007.

This agreement expands on Scientific Games’ long history with William Hill and ensures that the two industry leaders will continue to offer its next level, sophisticated sportsbook and iGaming solutions to enhance the player experience. Under the terms of the new agreement, William Hill will utilise Scientific Games’ OpenSports solution on a modular basis. This will enable William Hill to operate with a greater degree of speed and flexibility, including the capability to deploy proprietary products across multiple jurisdictions in Europe.

Jordan Levin, Group Chief Executive, Digital for Scientific Games, said, “By choosing Scientific Games, William Hill is reaffirming their commitment and belief in our products, services and team and sending a message that we continue to be a source of competitive advantage for global industry leaders in all regulated markets. We’re really building on one of our strongest relationships. The team at William Hill share an ambition to create next level player experiences and together, across sports and iGaming, we’re making that a reality.”

Ulrik Bengtsson, Group Chief Executive Officer for William Hill, said, “It’s a pivotal time for sports betting and iGaming providers. Scientific Games’ solutions provide us with the flexibility that is key to our growth strategy in the U.K. and Europe and we’re pleased to continue to use their products that will be provided on a flexible and modular basis to power our shared success in the years to come.”

About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

SOURCE Scientific Games Corporation

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Allwyn

Allwyn rolls out two-round Lotto format with first draw set for 10 June

Published

15 minutes ago

June 8, 2026

Wladimir P.

allwyn-rolls-out-two-round-lotto-format-with-first-draw-set-for-10-june

Each £2 line now plays twice per draw night, lifting overall prize odds to 1-in-4.9 and targeting 345 millionaires a year.

Allwyn will launch a new two-round format for the UK National Lottery’s Lotto on Wednesday 10 June, giving players two chances to win from a single £2 line. Tickets for the updated game went on sale Sunday 7 June.

Under the change, each line is automatically entered into two separate rounds on each Wednesday and Saturday draw night. Players still pick six numbers from 59, but two sets of six main numbers and a Bonus Ball will be drawn using two separate machines, meaning a single line can win in one round, the other, or both.

Allwyn said the update improves the odds of winning a prize from 1-in-9.3 to 1-in-4.9. The operator also said it expects the number of Lotto millionaires created each year to increase from around 140 to approximately 345, with jackpots still starting at £2M and rolling over up to five times before a must-be-won draw on the sixth.

Andy Carter, Senior Winners’ Advisor at Allwyn, said, “This is a huge moment for players as we enter a new era for the nation’s millionaire maker, Lotto. From now on, every ticket gives you two chances to win for the same £2 price. We’re talking more winners, more excitement and hundreds more millionaires made every year. It really could be you – not once, but twice.”

Allwyn said the jackpot will be shared across both rounds, while other prize tiers remain fixed cash prizes paid per round. The Lotto HotPicks add-on will also shift to a two-round format and remain priced at £1.

The post Allwyn rolls out two-round Lotto format with first draw set for 10 June appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

integrity services

Sportradar signs multi-year global data and integrity deal with Kalshi

Published

15 minutes ago

June 8, 2026

Wladimir P.

sportradar-signs-multi-year-global-data-and-integrity-deal-with-kalshi

Agreement covers official league data and services for prediction markets across MLB, NHL, MLS and UFC, among others.

Sportradar Group AG (NASDAQ: SRAD) has signed a multi-year global agreement with Kalshi to provide official sports data and related infrastructure for prediction markets, the companies said June 08, 2026. The deal was announced from St. Gallen, Switzerland and New York.

Under the agreement, Sportradar becomes an official data and solutions provider for Kalshi across major sports properties including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and Ultimate Fighting Championship (UFC), among others. Sportradar said the package includes official sports data and live odds for pre-game and in-play markets, fan engagement products such as scores and schedules, customer acquisition services, and integrity tooling including Sportradar UFDS AI and Sportradar Integrity Exchange (SIE).

Sportradar also said the agreement establishes the ability for it to enter into agreements directly with Kalshi partners, including brokers and market makers, using real-time official data and scalable solutions.

Carsten Koerl, Chief Executive Officer of Sportradar, said: “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting.”

Tarek Mansour, co-founder and CEO of Kalshi, said: “The breadth and depth of this partnership is what makes it a big deal. We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users.” Sportradar added that it will provide products and services to Kalshi and other licensed prediction market entities operating in compliance with applicable regulations and legal requirements.

The post Sportradar signs multi-year global data and integrity deal with Kalshi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

aggregators

F*BASTARDS lands seven-figure investment to expand game pipeline

Published

15 minutes ago

June 8, 2026

Wladimir P.

f*bastards-lands-seven-figure-investment-to-expand-game-pipeline

Laedan Bridge advised and facilitated the deal as the iGaming studio targets broader distribution beyond 300+ operators.

F*BASTARDS has secured a seven-figure investment to accelerate game development and global expansion, the iGaming studio said. Malta-based investment brokerage and strategic advisory firm Laedan Bridge acted as strategic advisor and deal facilitator on the transaction.

The studio said the funding will be used to expand its operations, speed up its new game development pipeline, and strengthen distribution across global iGaming platforms. F*BASTARDS said its content is live across 300+ operators and leading aggregators.

Laedan Bridge said it structured and introduced the investment opportunity to its investor network and supported the transaction through to completion.

Justin Anastasi, Principal at Laedan Bridge, said: “From the beginning it was clear that F*BASTARDS was building something different — backed by extensive industry experience. The team brings together creativity, strong product thinking, and the courage to challenge traditional industry formulas. Supporting them in securing this investment was an easy decision, and we are excited to see the studio continue its rapid growth.”

Ugnius Seskas, Co-founder at F*BASTARDS, added: “We didn’t build F*BASTARDS to be another content shop — we built proprietary RGS/RNG infrastructure, and earned our place across 300+ operator integrations before most people had heard the name. This investment lets us push that foundation further: more titles, deeper reach, and a brand that operators and players can’t ignore.”

The post F*BASTARDS lands seven-figure investment to expand game pipeline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.