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PlayNJ.com: New Jersey sportsbooks put Nevada in reach with record January

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After a month of milestones and a new record handle that topped $50 million, New Jersey’s online and retail sportsbooks are positioned to overtake Nevada for the first time since August 2019, according to analysts from PlayNJ.com.

“New Jersey could very well top Nevada, not just in January, but for the foreseeable future,” said Dustin Gouker, lead analyst for PlayNJ.com. “And assuming that happens, we could be seeing the beginning of New Jersey’s more permanent place as the top market in the country.”

Spurred by basketball, New Jersey’s online and retail sportsbooks generated $540.1 million in bets, up 71.3% from $385.3 million in January 2019, according to official reporting released Wednesday. In December 2019, sportsbooks generated $557.8 million in bets.

With the NFL Playoffs and college football’s national championship, football generated $129 million in bets. But basketball generated $177.5 million, or 32.9% of the state’s January handle.

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Nevada has outdone New Jersey in monthly handle for four consecutive months, beginning with the kickoff of the NFL season. But New Jersey appears to be tracking ahead of Nevada, which generated $497.5 million in January 2019 and has never enjoyed a $500 million January in its history.

“While still the most popular sport in New Jersey, football does not quite command the same share of the sports betting market as it does in Nevada,” Gouker said. “Meanwhile, basketball has proven to be a big winner for the state. That puts New Jersey in prime position over the next few months in its race to become the country’s largest legal sports betting jurisdiction.”

January’s handle yielded a record $53.6 million in revenue, up 285% from $18.8 million won in January 2019 and up from $29.4 million in December. January resulted in $6.6 million in tax revenue for the state.

During the month New Jersey reached three impressive milestones: $6 billion in bets ($6.4 billion), $400 million in revenue ($447.1 million), and $50 million in sports betting taxes ($53.4 million) since the industry launched in June 2018.

Online betting remains the key vehicle for growth, generating $471.1 million, or 87.2% of the state’s January handle. In addition, new betting opportunities could help grow New Jersey’s market in February, including online-conducive Super Bowl prop bets, Oscars betting, and even a modest spike in interest from the XFL.

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“New Jersey has been on the leading edge since the sports betting market first launched in 2018,” said Eric Ramsey, analyst for PlayNJ.com. “No market has been as innovative, and that is a significant contributor to the rapid maturity of New Jersey’s sports betting industry.”

FanDuel Sportsbook/PointsBet topped the online market once again with $22.2 million in gross revenue, up from $12.1 million in December. Resorts Digital, which is anchored by DraftKings and Fox Bet, generated $15.9 million, up from $9.1 million.

The online market leaders were followed by:

  • Monmouth/William Hill/Sugarhouse/TheScore ($2.8 million, up from $1.9 million in December)
  • BetMGM/Borgata ($2.5 million, up from $995,096)
  • Ocean Casino/William Hill ($2 million, up from $1.2 million)
  • Caesars Sportsbook/888sport ($491,164, up from $64,759)
  • Golden Nugget/BetAmerica ($431,643, up from $102,524)
  • Hard Rock/Bet365/Unibet ($340,933, up from -$294,442)
  • Tropicana/William Hill ($74,379, up from $32,958)

FanDuel Sportsbook at The Meadowlands continued to take advantage of its proximity to New York — posting $4.3 million in gross revenue, up from $2.4 million in December — to continue its hold on the retail market. FanDuel was followed in gross revenue by:

  • Monmouth Park ($883,716, up from $617,410 in December)
  • Borgata ($723,927, down from $1.3 million)
  • Ocean Casino ($377,369, up from -$68,035)
  • Bally’s AC ($164,575, up from $108,437)
  • Resorts AC ($163,436, up from -$406,493)
  • Golden Nugget ($116,266, up from $66,306)
  • Harrah’s AC ($107,424, up from -$107,646)
  • Tropicana Casino ($100,288, up from $71,460)
  • Hard Rock AC (-$4,467, up from -$51,182)

ONLINE CASINOS BLOW PAST $50 MILLION IN JANUARY

New Jersey’s online casino and poker industry enjoyed a $50 million month for the first time, generating a record $55.1 million in January. The total is up 64% from $33.6 million in January 2019.

After posting eight record months in 2019, the market is showing no signs of slowing down. The state’s online casinos recently launched live online slots, adding a new avenue for growth. If online casinos continue their current trajectory, the industry will easily generate more than $650 million in revenue in 2020. That would smash 2019’s record of $482.7 million.

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“$700 million in revenue is within reach in 2020, which would have been inconceivable just a few years ago,” Ramsey said. “The industry’s ability to find new areas of growth, along with the symbiotic relationship that exists with online sports betting, will keep online casino gambling moving forward.”

Some other important online casino and poker data from the January report:

  • Online casinos injected $8.3 million into state coffers.
  • The Golden Nugget generated a record $21.2 million in online revenue to lead the market. That again outpaced its own New Jersey casino, which produced $15 million in revenue.
  • Online casinos and poker generated $1.8 million per day during the 31 days in January, up from $1.1 million per day in January 2019.
  • Online casino games attracted $53.3 million in bets, up from $31.7 million in January 2019. Online poker posted $1.8 million, down from $1.9 million in January 2019.

For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

Gambling in the USA

MGM Resorts International Announces Agreement to Acquire Tipico’s U.S. Sportsbook

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MGM Resorts International (NYSE: MGM) (“MGM Resorts” or the “Company”) today announced that its subsidiary, LeoVegas Group (“LeoVegas”), has entered into an agreement to acquire the product and technology platform constituting the U.S sportsbook and online casino from Tipico Group Ltd (“Tipico”).

This acquisition is the second major investment by LeoVegas, following the acquisition of game developer Push Gaming in 2023. The acquisition will allow LeoVegas to operate a purpose-built proprietary sportsbook across all international markets and brands, with the exception of those exclusive to the BetMGM JV, with a focus on a clean, fast consumer experience with top-class product, pricing and functionality.

Tipico will wind down its U.S. operations prior to the closing of the acquisition. As part of the transaction, LeoVegas will acquire certain of Tipico’s U.S. facing management, technology and trading teams across the U.S., Colombia and Europe.

“The acquisition of Tipico’s award winning U.S. platform marks a significant milestone in the strategic development of MGM Resorts’ global digital gaming business, allowing us to operate a proprietary sports betting platform,” said Gary Fritz, President, MGM Resorts International Interactive, “This acquisition gives us control of our entire technology ecosystem, and we are delighted to bring Tipico’s U.S. team, with their track record of developing high quality product and pricing capabilities, into our business.”

LeoVegas CEO Gustaf Hagman added: “By controlling our own sportsbook technology, we ensure that we will deliver the world’s greatest iGaming experience to customers across all our markets and brands. Powering our strong brands with a competitive and innovative sports product will enable us to grow and strengthen our sportsbook offering in both new and existing markets. I look forward to welcoming the talented teams from Tipico’s U.S. business into the LeoVegas Group very soon.”

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The transaction is subject to customary closing conditions and is expected to be completed in the third quarter of 2024.

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Gambling in the USA

ComOps Accelerates Employee Experience Solutions, in Partnership with Medallia

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Utilizing Actionable Insights to Redefine the Future of Employee Experience 

ComOps, a leading customer experience (CX) and professional service solutions provider for the hospitality and casino industries, today unveiled its accelerated Employee Experience (EX) Solutions in partnership with Medallia, a pioneer in experience management. This collaboration is poised to transform employee feedback, a crucial yet frequently underestimated asset for improving a company. By harnessing employee insights, organizations can streamline operations to foster a more productive and satisfied workforce.

The partnership with Medallia enables ComOps to integrate Medallia’s advanced experience management platform into its suite of services, providing clients with unparalleled insights into employee satisfaction and engagement. Drawing on ComOps’ strong foundation in EX, the program includes a suite of services from implementation to program management to advisory services. Notably, the EX surveys feature a transparent, tiered structure based on the number of employees, ensuring flexibility and scalability for organizations of all sizes.

“We are thrilled to partner with Medallia to bring these innovative solutions to our clients,” said Robert Levine, CEO of ComOps. “Our combined expertise will allow us to deliver actionable insights that drive meaningful change, improve employee engagement, and boost operational efficiency. When you realize that less than half of organizations quickly take action based on employee feedback, this presents an enormous opportunity to build employee trust and foster innovation.”

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George Polyard, Vice President of Customer Experience at ComOps, added, “Emphasizing Employee Experience has been shown to boost employee satisfaction, reduce turnover, and improve retention rates. Additionally, research indicates that satisfied employees are more inclined to deliver superior service, an essential factor for industries heavily dependent on customer service.”

The new Employee Experience Solutions by ComOps are designed to address the unique challenges faced by various industries, including hospitality, healthcare, and commercial operations. By leveraging Medallia’s powerful analytics and ComOps’ strategic expertise, organizations can expect to see notable improvements in employee retention, productivity, and overall workplace satisfaction.

ComOps is officially unveiling the Employee Experience Solutions at the Hospitality Industry Technology Exposition and Conference (HITEC), the world’s largest, longest-running hospitality technology event, June 24-27, 2024. Attendees can stop by ComOps at Booth #817 for more information.

 

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Red Rake Gaming Partners with DraftKings in the U.S.

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Red Rake Gaming, a prominent developer of high-quality online casino content, is excited to announce a new strategic partnership with DraftKings, a leading name in the U.S. sports betting and online gaming industry.

This landmark agreement will see Red Rake Gaming’s innovative and engaging casino games integrated into DraftKings’ platform, offering their extensive player base access to a rich selection of top-performing titles.

The partnership will initially focus on key states, including New Jersey and Pennsylvania including Ontario in Canada, where Red Rake Gaming aims to establish a strong presence and contribute to the vibrant online gaming markets. This collaboration is a significant step in Red Rake Gaming’s broader North American expansion strategy, highlighting its commitment to delivering exceptional gaming experiences to American and Canadian players.

“We are thrilled to partner with DraftKings, a true leader in the U.S. online gaming sector,” said Nick Barr, Managing Director of Red Rake Gaming Malta. “DraftKings’ extensive reach and dedicated player base provide a fantastic platform for us to showcase our innovative games. We are confident that our diverse range of content will resonate well with DraftKings’ players and enhance their gaming experience.”

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This collaboration with DraftKings is one of several strategic alliances that Red Rake Gaming has planned as part of its entry into the U.S. markets of New Jersey, Pennsylvania, and Michigan. By partnering with leading operators in these states, Red Rake Gaming aims to replicate its European success and deliver its captivating gaming experiences to a new audience.

Players across these states can anticipate an influx of engaging and innovative games, characterized by Red Rake Gaming’s trademark high-quality graphics, unique game mechanics, and player-centric features. As Red Rake Gaming continues to expand its footprint in the U.S., it remains committed to pushing the boundaries of online casino gaming and setting new standards in player entertainment.

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